Mahindra Bolero continues to lead the UV segment

Saturday 23 August 2014, 11:15 AM by

Despite many new entrants in the UV segment, UVs that have been present in domestic market for long manage to outnumber the new age vehicles in monthly sales. Setting an example of ‘Old is Gold’, Mahindra’s Bolero has topped the list of top five selling UVs in the month of July. Bolero’s popularity in domestic market can be inferred with the fact that the UV has been garnering highest sales in UV segment for last four months.

Mahindra Bolero continues to lead the UV segment  |
Mahindra Bolero continues to lead the UV segment

Overpowering new UVs like Ertiga, EcoSport etc Bolero registered 6,748 unit sales in July 2014. In June Bolero roped in 7,909 unit sales hence witnessing a slight fall in July sales at 6,748 units.

With festive season around the corner demand for passenger vehicles is tend to go high. Also a number of new car and facelift launches have been lined up for festive season. Among the facelift launches, Mahindra Scoprio tweaked version is also slated to be spawned during the same time. Besides this, a comprehensively modified version of Bolero is also underway which is likely to be rolled out in 2016. Caught a couple of times undergoing test runs, new Bolero is being developed under the codename, ‘U301’. Speculations suggest that Mahindra could offer new generation Bolero in two body styles- a full grown SUV and a sub-four meter version.