Mahindra 4X4 track at CII Auto show demonstrates

Saturday 15 May 2010, 00:00 AM by Payal Pathak

First-of-its-kind Mahindra 4X4 track replete with water bodies, slush, ramp and gravel

To give enthusiasts a real time feel of off-road driving and a first hand experience of the SUV’s capabilities

Reiterates Mahindra’s DNA of manufacturing tough and rugged vehicles

Hyderabad, May 13, 2010: Mahindra & Mahindra Ltd. (M&M) has devised a first-of-its-kind 4X4 track at the CII Auto Show in Hyderabad starting May 13 – May 16, 2010. M&M has been the first in India to create a 4x4 track to give visitors a first hand experience of the vehicle’s capabilities. Keeping in line with M&M’s endeavor to reinforce its heritage and off-roading equity, the entire track is especially interspersed by water bodies, slush, ramp and gravel to give enthusiasts a real time feel of off-road driving.

M&M has acquired indoor space at the autoshow for displaying their vehicles - Scorpio, Bolero and Xylo near the 4x4 track area. The track is adjacent to the indoor premises of the Scorpio S collection stall that showcases a wide array of lifestyle branded accessories such as coffee mugs, bags, strolley bags, T-shirts, Mahindra Great Escape Game, etc. The customers visiting the 4X4 area will need to buy a merchandise of any value from the store for a ride on the 4X4 track.

Speaking about the 4x4 track Mr. Vivek Nayer, Sr VP Marketing, Automotive Division Mahindra and Mahindra said, “ Mahindra vehicles have a tough and rugged DNA which gives them unique offroading capabilities. Through this unique 4x4 track, we are offering people a chance to experience the thrill of driving our vehicles offroad and hopefully be a part of our bigger Mahindra Great Escape offroad adventure event in the future ! ”

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world and has made an entry in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.