Limited Edition models of Toyota Etios and Liva launched

Wednesday 18 September 2013, 10:44 AM by

Toyota Kirloskar Motor has launched the limited edition versions of Etios and Liva models in the Indian auto market. The recently introduced models are named, New Etios Xclusive and New Etios Liva Xclusive. Sources close to the development process have revealed that the new models are introduced in order to celebrate one lakh sales mark of the company in India. Moreover, Toyota Liva is celebrating its second anniversary in the country. According to a campaign initiated by the TNS Automotive 2012, Etios Liva has been ranked as the No. 1 car on the grounds of customer satisfaction.

Limited Edition models of Toyota Etios and Liva launched |
Limited Edition models of Toyota Etios and Liva launched

Expressing his delight over the launch ceremony, the Deputy Managing Director and Chief Operating Officer, Marketing and Commercial for Toyota Kirloskar Motor, Sandeep Singh was quoted as saying, “We have launched these vehicles to mark an important milestone in the journey of Etios and Etios Liva. We celebrate this occasion with One lakh Etios happy customers across the country. We hope to see the Etios happy family grow with each year and hope to enjoy a strong and long lasting relationship with them. Etios Liva which celebrates its second anniversary has been ranked the No. 1 Car in customer satisfaction by the TNS Automotive – 2012 Indian Total Customer Satisfaction study, in the premium compact car segment. The Etios and Etios Liva has been appreciated for its quality, performance, space and low cost of ownership, a package that every Indian customer looks for. The new vehicles will offer an exclusive ownership experience and newness to the product, in the upcoming festive season.”

In order to lure the Indian buyers, the model has been introduced in a number of colour options, namely White, Classic Grey, and Symphony Silver colour. It must be noted that only 2000 units of the exclusive limited edition models will be available till November 2013. On the new launch, industry experts are of a view that Etios and Etios Liva are the first vehicles from Toyota which are exclusively designed for the pricer sensitive Indian buyers. Both of these limited edition models are produced at company's second facility in Bidadi. However, the petrol engine and gearbox of Etios and Etios Liva are produced at Toyota Kirloskar Auto Parts.

Limited Edition models of Toyota Etios and Liva launched

It must be noted that Etios and Etios Liva have reported a decent success not only in India, but have also carved a niche in other right hand drive markets like Sri Lanka, South Africa, Mauritius, Zimbabwe, Seychelles, Nepal, Bhutan, Brazil, Argentina and Indonesia. Reportedly, both the new models have been offered in both, petrol and diesel engine options to spice up the heat. Also, the New Etios Xclusive and Etios Liva Xclusive Limited Editions are designed on the G grade of the Toyota India's current line up.

The features incorporated in the new limited edition models are quite exciting and are said to deliver an Xclusive ownership experience. Few key highlights of the same are Bluetooth audio with remote, rear parking sensors, 2-tone ash brown premium interiors, new premium upholstery, chrome accented shift knob and a new limited edition Xclusive badge. With all these features, Etios has been priced at Rs. 6,05,900 for the petrol variant, while its diesel sibling is tagged with Rs. 7,13,243. Coming to the Etios Liva, the petrol version has been priced at Rs. 4,95,349, while one can purchase its diesel variant for Rs. 6,05,400 (all prices are ex showroom, Delhi).