Largest Auto Magazine from South Asia Available in India

Saturday 28 June 2008, 00:00 AM by Satish

It is great news for car lovers in India. The most widely read newsweekly in South Asia, Auto Bild, shall now be available in India. The magazine was recently launched by India Today Group, India's leading news group.

Auto Bild is world's largest selling magazine that holds readership across 30 countries world wide. The large auto customer base in India always felt the lack of a world-class automobile magazine in India. Auto Bild shall perfectly fill in the gap for such a requirement in the country, commented Arun Purie, Chairman and Editor-in Chief of India Today Group. He also added that the magazine shall deliver the automobile information in the country in simplest form for the readers in the country. It shall be easy to read and deliver power packed information to passionate car lovers in India.

India Today Group and Axel Springer Group shall bring the magazine to India. The Alex Springer President (International), Ralph Buchi, it was a special day as he always believed that it would be difficult to find partners in India. He was happy to find partners like India Today Group with their impressive track record. “We share the same passion for editorial quality. We believe that we have first to make our readers happy and advertisers will follow suit. I hope that this marriage will be a happy one with lots of children." He also added that Indian publication would be specifically according to the Indian car customers and suffice every requirement of car lovers in India.