Indians keeping fingers crossed with M&M and Aston Martin link up

Tuesday 04 December 2012, 10:34 AM by

Mahindra and Mahindra (M&M) Limited, the country's leading utility vehicle maker, has become a topic of coffee table conversations among the people associated or interested in the global automobile industry landscape. The Indian auto major's link up with the much coveted Aston Martin deal seems like a rather mismatch affair at first. But considering the phenomenal resurgence of the two sister British luxury marques – Jaguar & Land Rover, under the aegis of Tata Motors, possibility of M&M pulling off 'deal of the decade' seems like an captivating affair.

Reportedly, the Indian utility vehicle maker is in talks with the owners of iconic Aston Martin automotive marque for buying out a strategic stake and becoming its part owner. The Indian firm has been credited as one of the forerunners to wrap off the Aston Martin deal, which is also highly sought after by Mercedes Benz of Daimler AG. Remarkably, a United Kingdom based labour union, has come out in support of M&M getting the esteemed Aston Martin deal, reported to be worth hundreds of millions of dollars.

However, the association between M&M and Aston Martin seems a little far fetched, as a low cost utility vehicle maker owning a legendary super car maker definitely appears slightly trifled. In all fairness, every Indian car enthusiasts will surely be keeping fingers crossed with upcoming developments concerning one of the biggest coups of the automobile world.