Ford Captures 3 Percent Sales Growth in 2009

Saturday 02 January 2010, 00:00 AM by Satish Kalepu

Ford India ended the year with a positive note and marked an overall three percent growth in its sales volumes in 2009 as compared to the figures of 2008. Ford India has been witnessing a positive sales trend since last two quarters. The third and the fourth quarter especially added to the overall sales figures for the company where sales were 23 percent higher in third quarter and 22 percent in the fourth quarter when Ford sold 8025 units and 7065 units respectively.

''It has been an exciting year with stronger sales reported in the second half of the year. Continued product actions of Fiesta and Ikon and the launch of the new Ford Endeavour saw unprecedented interest evinced by customers, making the second half of the year eventful, riding at the back of improved market and customer sentiments,” said Nigel Wark, executive director, Marketing, Sales & Service, Ford India.

"We are going into the new year with great excitement with these results and will see growing our business significantly in this dynamic market with our new Ford Figo to be launched in early 2010 and making us a significant volume player in India," he added further.

Ford has added a lot of features not only to its cars but also in its after sales service. Roadside Assistance (RSA), Quick Service Process have helped the company to added sales volumes in its books. It has also enhanced its manufacturing facility and its entry level sedan model Ford Fiesta is performing well pan India.