Fiat ready to overhaul its strategy in India

Tuesday 21 June 2011, 00:00 AM by Vikas Yogi

Fiat India, the subsidiary of the leading Italian auto maker Fiat Spa, will soon be strengthening its product line-up and distribution network in the Indian market. The company will be overhauling its strategy in the Indian market to rebuild its brand equity in India. Recently, senior officials of the Italian car maker visited India to meet the management of the Indian unit.

In coming months, Fiat India will be rolling-out a number of new cars in the country that comprises of a face-lifted version of Punto hatchback and Linea sedan, as well as a new compact small car that will be shelved below Punto, as per the Industry sources.

As per a statement given by a senior official of the company, "Although Fiat India will look at separate showrooms; Tatas will continue to support the marketing efforts."

It is to be mentioned here that Fiat India currently sells its products through the sales network of its joint venture partner Tata Motors. Despite having two highly competitive car models in its Indian portfolio (Punto hatchback and Linea sedan) the company hasn’t been able to perform in the country as per expectations.