Fiat launches its next generation Linea T Jet redefining the luxury and performance benchmark in the C plus segment

Saturday 09 October 2010, 00:00 AM by Payal Pathak

Mumbai, October 08, 2010 : Fiat India Automobiles’ C+ segment offering Linea won many admirers when it was first launched in January 2009. Today with the launch of the next generation Linea T-Jet, the company is ready to redefine the performance and luxury benchmarks in the C+ segment. With an array of best in class features the new Italian beauty is reminiscent of higher segment cars. With a brand new T-Jet engine, the new Linea will be a powerhouse. The new imported power train delivers 114 PS power and an unbelievable torque of 207 Nm, enough to leave all its competitors behind. With this, the Fiat Linea will be the first and only car in the premium sedan segment to boast of a turbo charged petrol engine.

Highlights

  • New T Jet engine with class leading 207 Nm torque & 114 PS power
  • 7 class leading features. Performance, Safety & Luxury redefined
  • Overall 13 new equipment /features
  • Improved fuel efficiency
  • Introductory prices add to festive season cheer
  • Initial launch in NCR, Mumbai & Pune. Other markets launch in phased manner, dealers would accept bookings.
  • In the launch markets the network has been spruced up to welcome the new products, with 8 new pop-up stores in malls
  • A brand new 360 degree campaign has been rolled out
  • The launch is supported by the customer centric service initiative Fiat First
  • Growing Service Network – from 77 POS to 160 POS in less than 18 months
  • Best in class Service Interval of 15000 kms
  • Genuine Spare Parts at Competitive Prices
  • 24 x 7 Roadside Assistance
  • Best-in-Class Warranty Coverage of 50 months

The Fiat Linea T-Jet with 13 new features and 7 class leading equipments is sure to delight its owners. The car sets new benchmarks in the areas of performance, safety, comfort, ride , handling and in- car infotainment.

Safety : All 4 disc brakes (a first in the segment), Dual airbags, ABS with EBD

Ride and handling : Bigger 16 inch alloy wheels with wider 205/55 R16 tyres and longest wheel base of 2603mm and enhanced ground clearance of 170mm.

Luxurious interiors : Premium imported leather upholstery and soft touch dashboard with chrome accents. Cabin comfort is ensured with Auto air conditioning, with rear knee & foot level AC vents.

Infotainment : Proprietary ‘Blue and Me” technology and unique ‘My car’ features and many more.

The good news extends to the pricing with the car being available in two variants at a special introductory period price.

Ex-showroom Delhi:

T Jet Rs. 8.55 lacs
T Jet Plus Rs.8.99 lacs

Ex-showroom Mumbai:

T Jet Rs. 8.84 lacs
T Jet Plus Rs.9.29 lacs

Fiat India will initially focus on two of the most important markets, Mumbai / Pune and Delhi / NCR, which constitute 60% sales volume in the C plus segment. With its focus on these important markets and other top metros, Fiat expects to drive in the Linea T-Jet with a vroom.

Fiat launches its next generation Linea T Jet redefining the luxury and performance benchmark in the C plus segment | CarTrade.com

Linea T Jet

Linea T Jet

Linea T Jet

Linea T Jet

Speaking on the launch of the all new Linea, Mr. Rajeev Kapoor, President & CEO, Fiat India Automobiles Ltd said, “We are pronouncing the Linea T-Jet as refined luxury & power. The Linea T-Jet is a product that has been refined according to the feedback received from existing and potential customers. It literally sets a benchmark in the C plus segment with its robust engine and the never ending list of features. The new Linea offers a perfect blend of sophisticated style, guaranteed performance, class leading comfort, outstanding ride and handling with unbeatable toughness. Linea T-Jet is sure to give competition in the C plus segment, a run for its money.”

The beautiful and performance oriented Linea T-Jet is available in eight colours including the new spectacular Sunbeam Beige colour. The car will be available at Tata Fiat showrooms in Mumbai, Pune, Delhi and NCR before it is launched in a phased wise manner across the country.

The Linea has won many hearts with its tangible attributes and its creative campaign which had everyone humming the “Admiration Guaranteed” tune. The new Linea T-Jet will continue to melt hearts with the launch of a new chapter of this popular campaign.