BMW Financial Services launches Half is not Full Campaign to Simplify Financial Issues

Thursday 16 April 2015, 12:52 PM by

BMW Financial Services in India has inaugurated ‘Half is not full’, which is a strategic campaign to connect with the customers in a new approach to completely new financial products and services. Customers look into the financial aspects only after going for a vehicle. It is also considered a complex and dry concept. After buying a car, customers start worrying about various payment modes, add-on services, loan options, etc.

‘Half in not Full’ campaign will bifurcate from the existing notion of these being a complicated option. On the other hand, its sole motive is to provide solutions and make customer understand the importance of the same. It also shows the significance of a complete experience and seamless services.

BMW Financial Services launches Half is not Full Campaign to Simplify Financial Issues | CarTrade.com
BMW Financial Services launches Half is not Full Campaign to Simplify Financial Issues

Dr Stefan Schlipf, the Managing Director of BMW Financial Services India was present at the successful launch of the campaign. He said, “BMW Financial Services India is dedicated to provide a ‘complete brand experience’ to its customers, be it in terms of tactical delivery of products and services or service quality. We understand the need to offer transparent financial solutions that can be easily understood by all our customers. The ‘Half is not Full’ campaign has struck a chord with customers as it highlights product substance while bringing the subject of financial products to the fore in a very simple manner.”

BMW Financial Services India will provide end-to-end automotive financial solutions, which can be significantly valuable for premium customers. These customers require flexible as well as exclusive options on several products. BMW Financial Services have taken up this option and looks forward to simplify these services into easy-to-understand and attractive information. This campaign has been exclusively designed to generate interest among the customers and sustain the same through different stages of the purchasing process.

Follow Roger Dsouza on