BMW 1 Series to compete with low cost premium luxury hatchbacks in India

Tuesday 27 August 2013, 10:47 AM by

BMW India is expected to launch all new 1 Series model in the Indian automotive market on 9th of September, 2013. The official announcement of discussed induction seems to be influenced by the marked recession in the auto sector during this fiscal year. It also reflects that the company want to come at par with the likes of Mercedes-Benz that made the perfect move to launch premium luxury hatchback with a low price range to lure the Indian buyers.

BMW 1 Series to compete with low cost premium luxury hatchbacks in India | CarTrade.com
BMW 1 Series to compete with low cost premium luxury hatchbacks in India

Working on the same line, the idea is to adopt an aggressive strategy to incite buyers with affordable luxury hatchback. No wonder, BMW 1 Series is going to be the smallest vehicle when it goes on sale with a lowest price tag by the German auto maker. All said and done, this luxury rear-drive vehicle boasts of a strong combination of performance, efficiency and affordability.

Per the announcement, the company is planning to launch both petrol and diesel versions of the car. Unlike Europe, where the 1 Series come with several engine options, the Indian customers would get the option of either 1.6-litre petrol engine or 2-litre diesel engine. What makes this luxury car even more tempting to drive is the fact that it goes a step ahead with rear-wheel drive capacity and Steptronic 8-speed automatic transmission. The powerful TwinPower Turbo engine during a drive is able to achieve a stunning 143 bhp of power while being frugal at the refilling stations. Just to give heads on, the diesel variant of the luxury hatchback is expected to deliver a mileage of around 20 kmpl. The factor if fuel efficiency is certainly going to play a crucial role in attracting buyers and as such, the vehicle is expected to do a fair business in the Indian auto market.

BMW 1 Series vehicle is expected to feature an innovative four-cylinder engine with BMW TwinPower Turbo technology. The latest injection system combined with superior turbocharger technology allows this master model to run at a top speed of 212 kmph. Its steptronic 8-speed automatic transmission helps to achieve greater efficiency at every speed, resulting in reduced fuel usage, enhanced dynamics and driving comfort. The hatchback boasts of 50:50 weight distribution ratio as a result of rear-wheel drive capacity and use of lightweight materials. This essentially distributed the entire weight evenly between the two axles to enhance the handling and agility. Also, an Eco Pro Mode helps to reduce fuel consumption by up to 15 per cent.

Reportedly, BMW 1 Series is designed to make heads turn with an elegant muscular look. Showing off a remarkable sport line, the model makes a mass appeal with its extraordinary exteriors. Presence of electric glass roof that opens and closes effortlessly is certainly a good news for buyers of luxury vehicles. This premium hatchback features a modern ambience with easily accessible controls to make for a pleasing drive. One of the main highlights of this vehicle is its electrical seat that come with memory function to save the seat's position. There is a noticeable increase in both, front and rear headroom to maximise its comfort. The luggage area not only is quite spacious providing enough room to store luggage, but also features easy-to-access fastening points, bag hooks and a large storage tray.

As a part of the aggressive strategy to lure customers and boost sales, the company has made a smart move by including Sachin Tendulkar for its advertising campaign. The batting maestro is also a sports car lover and his presence is expected to be indispensable.