Audi to display the quattro concept at 2011 Dubai International Motor Show

Friday 04 November 2011, 18:04 PM by

As Audi came out with a number of fresh releases during the initial phases of 2011, the luxury car maker plans to showcase an all-new line-up during the 2011 Dubai International Motor Show, including Audi quattro concept.

The brand has decided to target the time period between 2011 and 2015 with the four rings plans. According to the strategy, an investment of around 11 billion euros will be made towards the new products, in order to maintain the momentum gained by company through its technological lead reflected in its "Vorsprung durch Technik" i.e. Advancement through Technology slogan.

30 years post the launch of the original Audi quattro that redefined the world of motorsports, and the segment that comprised cars for daily use, the car maker introduces its most iconic model that makes use of the future technology.

The Audi quattro concept is a super fast vehicle with an exorbitant power of 408 hp, five-cylinder turbocharged engine, a lightweight body and assembly of the latest generation of quattro permanent all-wheel drive.

Jeff Mannering, Managing Director, Audi Middle East, said, "Audi has lots to present this year. We are aiming for 25 percent growth in 2011. Being able to showcase our new products and the interaction with Audi enthusiasts are an important part of that. Visitors of the Dubai Motor Show will have the chance to get up close and personal with our latest models including the Audi A1, A6, A7, A8 L W12 and the R8 GT. We will also show the Audi quattro concept and a new model, but we will keep it a secret for now."

Thus, Audi has been taking big steps towards boosting its image as well as sales in the auto market, and it seems that the car maker is ready to fight the one-on-one battle with its rivals with immense strength.