Audi India certain to clinch projected sales target of 8,000 units by 2012; wraps off October with sales of 850 vehicles

Saturday 03 November 2012, 12:01 PM by

Audi India, a completely owned subsidiary of German automobile manufacturer Audi, seems set to achieve its estimated sales target of 8,000 units by the end of 2012. The premium luxury and sports car maker ended the October 2012 month, with a remarkable sales figure of 850 units, a sharp 76 per cent climb as compared to 482 Audi cars sold in the same period last year. Evidently, Audi India has registered an astounding 55 per cent surge in its vehicle sales at 7,267 units in YTD period (Year-to-date) between January and October months of 2012, as against 4,692 units in the same duration last year.

Expressing his delight with the sales recorded during October 2012, Michael Perschke, Head, Audi India, said, “Keeping our performance in mind, we are confident of surpassing the 2012 sales target of 8000 units even before the year comes to an end. Audi has always been at the forefront of bringing out new technologies and offering its customers a luxurious and sporty driving experience.”

Regarding the company's brand building initiatives in the country, Perschke further added, “We rolled out the Audi Women's Power Drive as part of 'Audi Q-Drive' in New Delhi and Mumbai; and Audi sports car experience in Chennai. We also initiated the 'Gift the Q Life' campaign and it has been a great success with many celebrities participating in gifting of Q Life apart from our valuable customers. Our product offering, brand positioning and after sales services are finding resonance with discerning luxury customers in India. It is their aspiration for real luxury mobility that is fuelling our growth.”

Reportedly, Audi's global sales soared by close to 13 per cent at 1,097,540 units till September 2012, as compared to 973,154 units sold during the corresponding period last year. Accordingly, the Audi Group has witnessed a 16.3 per cent growth in revenues amounting to € 37.7 billion, as against € 32.4 billion recorded in 2011, while its operating profit zoomed by 6.1 per cent to € 4.2 billion from last year's € 4 billion.

BMW, Mercedes-Benz and Audi form the three major super powers among the imported and premium luxury car makers operating in the Indian automobile sector. At present, BMW sells the maximum number of luxury and sport vehicles in India among the three aforementioned brands, while Audi and Mercedes-Benz are continuously involved in an intense battle for the second spot. Evidently, Audi India has affirmed to have a nation wide 25 dealership presence by the end 2012. Further, the company has also refuted claims of it getting bogged down by problems faced by top international brands in the country's auto market, such as INR devaluation, ever increasing fuel prices and intense pressure on retail credit, amongst others.