All new showroom-cum-service centre of Aston Martin in Delhi

Sunday 06 May 2012, 23:21 PM by

On 4th May 2012, Aston Martin officially commenced operations at an all-new four-car showroom located in upmarket South Delhi region of the national capital. The facility houses a service centre to tend to the requirements of existing customers of Aston Martin in the vicinity, along with a reception area and a new car gallery. All of these places are in-tune with the British car maker's Aston Martin Corporate Identity.

This new facility sprawls over a vast area of 13,000 square feet, including sales and after sales facilities of the company. After making its debut in the country by opening first showroom in Mumbai back in April 2011, the automotive giant is bringing into effect its dealership expansion programme in the region.

The New Delhi showroom, which operates from the well known Mohan Co-Operative industrial area, is controlled by one of the most reputed brand in Indian luxury car segment, Select Cars. Aston Martin's range of 14 handcrafted luxury sports car models can now be seen and experienced by car enthusiasts from all over Delhi/NCR with the opening of this new showroom-cum-service centre. Aston Martin's impressive line up includes V12 Vantage, Vantage S Coupe, Vantage S Roadster, V8 Vantage Coupe, V8 Vantage Roadster, DB9 Coupe, DB9 Volante, DBS Coupe, DBS Volante and the four-door sports car Rapide from this showroom.

Andy Gawthorpe, Global Sales Director, Aston Martin, emphasised upon the company's primary focus, which is to extend support of its existing customers with Value Added Service (VAS) and on expanding its market share in crucial markets across the globe. He said, “It's been a long and thorough process to ensure that we have the right long-term business partner for Aston Martin in the Northern region of India. Select Cars has a proven track record in the automotive industry on many levels with a strong focus on trained staff and customer service and we look forward to starting a successful relationship.”

Emphasising on the significance of the partnership, Yadur Kapur, Executive Director, Select cars, said, “We are pleased to announce our partnership with the marquee of British luxury sports car brands, Aston Martin. The Aston Martin car is a modern statement of exclusivity, speed and extraordinary style and its legacy and reputation will resonate with our discerning customers who are a paragon of perfection and power in their fields. Our customers yearn for supreme exclusivity and ultra-luxurious customization as offered by Aston Martin. We are sure this iconic brand will provide the Indian audience with an unparalleled driving experience.”

Bearing a strong, one-of-a-kind heritage which immediately connects with customers globally, Aston Martin is a new-age exclusive sports car manufacturer. Its impressive line up of high performance sports cars has made the British car maker one of the most coveted auto brands in the world. The company has successfully fused elegant style, cutting-edge technology and time honoured craftsmanship in its cars.

The defining characteristics of Aston Martin include luxury, heritage and unique craftsmanship. With a history of almost 100 years, the company emphasises on passion for the cars it manufactures, which is shared by its exclusive customers. Each car rolled out of the company’s plants is hand-built and personalised and made using advanced technologies housed in a new-age infrastructure.

Aston Martin is a name which is synonymous with style and engineering supremacy. Without compromising on any of the core qualities that make it a respected, strong and independent brand, the British automotive giant promises innovation in the coming decade.

Select Cars is a group owned by Yadur Kapur that represents several premium and ultra premium four- as well as two-wheeler brands. It now holds the distinction of being the new authorised dealership of Aston Martin in New Delhi, which is located on Mathura Road, near the South Eastern border of the national capital.

A few brands represented by Select Cars are Rolls-Royce and its sister concern Deutsch Motoren, which includes BMW Cars, MINI and BMW Motorrad (motorcycles) in premium segment, and the mid-segment player Honda. Select Cars operates the leading outlets of the abovementioned brands. The company is looking forward to increase its dealership network to 18 from the existing 16 in Delhi/NCR region. Steel, hospitality and real estate development across both national and international terrains are the other areas where the group is actively engaged, with turnover of around Rs. 1300 crores.