what lead Mahindra and Mahindra move into urban market

Shiva Shankar
Expert

Hi,
The tremendus success rate of SUV like Tatat Safari and increasing demand for SUV in India and hence potential market for SUV lead to M&M develop SUV like Scorpio and Xylo.

Rajiv

scorpio and xylo sell alot in urban pockets because there was a huge demand for a reliable suv's with ac when scorpio was introduced and there was none present except the earlier version of safari ,but m&m has an equally good presnce in the rural areas .you travel to rural areas of rajasthan u.p and bihar orissa and the most common vehicle on road is the softtop mahindra di and the bolero di.the scorpio is generally used by welloff contractors and politically connected and the aspiring politicians in the rural areas generally people who carry bodygaurds with them.M&M suv's has a very strong presence all over .the logan did not sell well before the pricecut.