I have just received mail from Mahavir Auto Hyderabad

I have just received mail from Mahavir Auto, Hyderabad, dealers for Skoda. On road price for Fabia Elegance (D), the top end model is a shocking 8.96 lakh. Is Skoda going nuts ??? Inspite of all quality components and luxury, this is not the price. Remember, Engine of Fabia(D) is not that great. Swift 1.3 Ltr Multijet is far smoother and efficient than this. I was wondering, for 100,000 less, you can get Maruti SX4 ZXi (On road Hyderabad- 7.94)which is loaded to your head with all top end lux features like Climate control, ABS, Air bags etc., My view is Fabia can be a great car but why so much greed to fleece Indian customers ?