With so many companies entering Utility vehicles market

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With so many companies entering Utility vehicles market, will Mahindra be able to maintain its pioneer position in this segment?
  • 2437 day(s) ago by Sriram
Under:   #Cars
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Mahindra and Mahindra is the best utility vehicle manufacturer of the Indian car market today. The company's vehicle popularity stands unaffected with other popular companies entering the segment. Mahindra primarily manufactured utility vehicles that has received positive response from the Indian market. Although, the competition keeps on increasing, Mahindra's market standing is unlikely to change.

Posted: 2437 day(s) ago

Girish Kothari
You are right, with so many companies entering utility vehicle market there is threat of Mahindra loosening the market share.
But Mahindra group is very aggressive on quality, cost and customer centricity, which keeps it ahead of all. The vehicles of M&M are more rigid, very comfortable and attractive. Also product launching of the company is very aggressive. Hence if they go with same spirit, it is not at all possible to compete M&M in utility field.

Posted: 2436 day(s) ago

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