Tata Nano was the most anticipated car before its launch

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Tata Nano was the most anticipated car before its launch and even before its availability in the market the bookings were sky high. What is the reason for the deteriorating popularity now?
  • 2438 day(s) ago by Vivek
Under: Tata Nano #Cars
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Vinoth
Fiat
Palio
Owner
Popularity was due to low cost, but TATA could not maintain the Quality and Engine firing incidents caused the lower reliability. The sound, looks feels like an Auto-rickshaw and there is no owners pride like Maruti 800.

Maruti is set to launch Cervo and New 800, Hyundai to launch HA, they are just Rs50,000 more to Nano but their engine, service are more reliable than TATA's
 

Posted: 2438 day(s) ago

Tata Nano was launched in India as an economical car meant for masses that was basically looking for a comfortable and compact car. This model was particularly aimed at lower middle class and upper middle class small families, who drive in crowded cities like Delhi and Mumbai. This is a common misconception that Tata Nano popularity is now slowly deteriorating. It is agreed that it is no match to suave models of BMW and Ford; however Tata Nano did achieve what it set out for. There are many new updated models, which provide newer additions and are achieving the likeability from its target customer.
 

Posted: 2438 day(s) ago

Hi,
Tata Nano had massive trouble with frequent fire incidents.However with improved quality and warranty backup,it does getting good number of sale.
 

Posted: 2438 day(s) ago


Microman
Maruti
Wagon R
Owner
Actually with the increase in production, the demand has been met. Hence the waiting lists have vanished. The product is good but the tastes of the experienced indian rider have also increased and they want more. The Nano however has been a delight to the owners and of this there is no doubt.
 

Posted: 2437 day(s) ago


Rajiv
Tata
Safari
Owner
the only issue is price,tata nano was meant to be sold within 1lac but the onroad price comes to around 2 lacs ,in 2 lacs u can easily get any other used car with much more features ,safety and respect value,no one wants to be projected poor and nano clearly stands for that,although it is a practical car but is a late enteranrt in the market ,the choice of indian customers has changed now every one wants to upgrade to an upper level even the first time buyers are going for premium hatches not the lowest priced product available,in 2 lacs nano is not an attractive buy.
 

Posted: 2437 day(s) ago


Venkateshwaran
The issue is always Demand and supply. Anticipating a huge demand people block the bookings, And based on the initial response and their control the brokers play their game. Sometimes even common man acts like a broker if he can get a premium he will try to sell the booking and so when the Manufacturer genuinly steps up production to meet the demand the demand actually vanishes with the rats leaving the scene,
So only Good and genuine people buy the vehicle in small numbers. This is true for all vehicles. The brokers and Mechanics are the first ones to spread the word.So The strategy should be to block the cars and let them out in a small trickle and create huge pile up of orders and maybe some back door sales by the dealer.None can help this mentality - Remember how many years (9 - 14)we waited for our very own Bajaj Scooters.
 

Posted: 2437 day(s) ago


Rajiv
Tata
Safari
Owner
i disagree with u Mr Venkateshwaran ,the scenario about which u are talking was when people did not have options available .today when indians have 20 options nobody waits the customer is the king in indian automobile sector classical example is maruti swift where supply is always lesser than demand and that is the reason maruti has stepped up production just to meet the demand supply balance and not to loose its customers to rival companies.
 

Posted: 2437 day(s) ago


Milind
Tata
Nano
Owner
There was a huge demand for the car and is still there, but because of Singur incident the car did not roll in the market in time, the burning of the car is concerned than all cars catch fire, end number of maruti/hundai cars catching fire are reported on the internet,it apears more that the tata motors marketing team is lazy. Also the price being low the dealer commission on the car is also very small..so the delear is also not concentrating on nano.
 

Posted: 2437 day(s) ago


Milind
Tata
Nano
Owner
There was a huge demand for the car and is still there, but because of Singur incident the car did not roll in the market in time, the burning of the car is concerned than all cars catch fire, end number of maruti/hundai cars catching fire are reported on the internet,it apears more that the tata motors marketing team is lazy. Also the price being low the dealer commission on the car is also very small..so the delear is also not concentrating on nano.
 

Posted: 2437 day(s) ago


Anoop
Image problem & reliability concerns are the main reasons, I presume.
 

Posted: 2436 day(s) ago


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