Lexus Cars

Lexus is known for its luxurious and stylish cars in the Indian market, offering a unique ownership experience with a focus on comfort, performance, and advanced technology. The brand's key features include spacious and comfortable interiors, high-quality craftsmanship, advanced safety features, and smooth and refined driving experiences.

Lexus' unique selling point lies in its emphasis on luxury, reliability, and customer satisfaction, providing a premium ownership experience to its customers.

In the Indian market, Lexus competes with luxury car brands such as Range Rover, Mercedes Maybach, Bentley, and other high-end luxury car manufacturers. While Lexus has a strong presence in the luxury car segment, its market share is relatively smaller compared to some of its competitors due to the established presence of other luxury car brands in India. However, Lexus has carved a niche for itself by offering a unique blend of luxury, comfort, and advanced technology in its vehicles.