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Ssangyong Cars Latest News
View All- SsangYong Motor Company applies for rehabilitation procedure in Bankruptcy Court
- By Jay Shah
- 25 Dec 2020,18:19
SsangYong Motor Company SsangYong Motor Company (SYMC), the South Korean car manufacturer wholly-owned by Mahindra and Mahindra has defaulted the due date of 14 December in repaying dues worth...
- 2021 SsangYong Rexton teased online; India launch next year
- By Jay Shah
- 24 Oct 2020,11:33
2021 SsangYong Rexton The South Korean car manufacturer, SsangYong has teased online, the pictures of the upcoming facelift of the Rexton G4. The SsangYong Rexton G4 facelift will make its...
- Frankfurt Auto Show 2017: 2018 SsangYong Rexton may come to India as a Mahindra
- By Desirazu Venkat
- 16 Sep 2017,19:19
The next generation Ssangyong Rexton has been showcased at the 2017 Frankfurt Auto Show. It's the latest generation for the Korean automaker's premium SUV and gets an evolutionary path in...
Latest Ssangyong Cars Reviews
View All- Ssangyong Rexton Review
- By Aditya Chatterjee
- 01 Jun 2014
The Rexton offers many features similar to some of the premium SUVs but then it is not priced as much compared to them. We find out more on this flagship offering....
- Ssangyong Rexton First Impression
- By Shiva Shankar
- 12 Jan 2013
Rexton being the first launch of the partnership and is aimed at luxury SUV segment. We make a visit to Mahindra dealership to check the same and do a first impressions report on the same...
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About Ssangyong
Summary
SsangYong Motor Company is known for being the fourth biggest South Korean automotive maker. Known for offering utility and SUVs, the organization's base camp is located in Seoul, South Korea. 70 percent stake of SsangYong Motors is, at present, claimed by Mahindra & Mahindra. In February 2011, the Korean automaker named its favored bidder to secure its insolvency ensured organization. The procurement by the home-grown automaker was affirmed by South Korea's Free Trade Commission.
Mahindra has been helping the Korean brand in carving its footprints worldwide. Recently, it declared its arrangement for reinforcing its worldwide distribution network and has setup its local headquarters in central Europe. Mahindra-owned company is presently aiming to setup its localized centers in several automotive markets around the world including Eastern Europe, Central America, China, Africa and India.
In India, the first Ssangyong launched its first SUV in 2012. Rexton is the main SsangYong product that is on sale in Indian market; in any case, the organization is aiming to get more vehicles in near future. .
Executive Management
All operations and decisions related SsangYong Motors are finalized by Mahindra & Mahindra. Mr. Anand Mahindra, Chairman & M.D., and Mr. Pawan Goenka, Executive Director & President, Automotive & Farm Equipment Sectors, and Yoo-il Lee, President and CEO, Ssangyong Motor Company are in charge of the organization's operations in India and everywhere else.
Indian Operations
Mahindra & Mahindra has four manufacturing and assembling plants in India - Nasik and Chakan in Maharashtra, Bangalore in Karnataka, and Haridwar in Uttrakhand. The Rexton SUV is the main car offered under Ssangyong badge and is built at the organization's Chakan located assembling plant which additionally rolls out Maxximo, XUV 500 SUV and Pik-Up.
Products & Services
The SsangYong Rexton SUV can be purchased via any of Mahindra’s dealerships across the country. The organization owns over 300 dealerships and 614 touch points in over 240 urban areas. Additionally, Mahindra, owns around 1,300 up-country outlets in approx. 900 semi -urban and countryside regions all over the country.
Environmental Initiatives - Electric, CNG, and Hybrid Cars
Ssangyong is yet to present any electric or hybrid vehicle in India. The organization has developed an environmental friendly CRDI engine to meet the Euro 5 benchmarks. The Korean company is likewise developing an engine to comply with the Euro 6. Ssangyong along with Mahindra & Mahindra is also focusing on green technologies and introduced the Tivoli SUV at the 2015 Geneva Motor Show.
Founder & First Car
SsanYong, the Korean automaker, began its journey as two separate organizations - Ha Dong-hwan Motor Workshop and Dongbang Motor Co. The two organizations converged to become Ha Dong-hwan Motor Co. in 1963. In 1964, Hadonghwan Motor Company began creating jeeps for the US Amry and buses and trucks. Later, the auto maker presented a fleet of exceptional purposes vehicles. In 1977, the Korean carmaker changed its identity to Dong-A Motor, and was overtaken by SsangYong Business Group in year1986 and the name was then changed to SsangYong Motor
USP
The Rexton SUV is the main Ssangyong offering in India; in any case, the producer is mulling over a series of new vehicles for the Indian market. The automaker has developed several motor innovations. It is expected that more fuel saving SsangYong cars will soon enter Indian market.
Resale Value
Since Ssangyong is a foreign organization in India, it is hard to find many used SsangYong vehicles in used car market. Mahindra plans to localize production of Rexton SUV to keep its maintenance expenses on lower end.
Competition
SsangYong Motor is presently offering only one SUV - the Rexton in India. The SUV is confronting intense rivalry from other premium SUVs including Ford Endeavor, Toyota Fortuner, Mitsubishi Pajero Sport and Hyundai Santa Fe.