Consumer input has become highly important for carmakers in the modern-day market scenario. With the advent of social networking portals, customers have become increasingly vocal about their opinions on cars. If one goes online, the high number of forums or websites that have been created for discussing cars is truly phenomenal. User car review forums containing new car reviews are terrific platforms for all people who either drive cars or are planning to purchase a new one.
Reviews and opinions are nothing new to the car market as the trend has been continuing since generations where experts offer detailed reports. However, several individuals, who are not professional writers, have started publishing their articles online and subsequently, inviting others to comment. There are certain advantages a user review with user ratings holds over the one given by an industry expert. For starters, industry experts go into details that are quite difficult for a common car buyer to comprehend whereas a review by a car user is much more understandable and personal. Secondly, people who want to buy a particular car would be more interested to read a review from someone of their own level as opposed to a person with extensive knowledge.
It has been learnt through a recent survey that the number of people who engage in writing blogs and articles has been on the rise. The modern-day consumer is much more aware and has strong opinions on things they use. Being active on these user review forums helps people in getting good insights into the performances of a particular model. Things like the vehicle's viability in the long run, the problems that might occur and maintenance are clearly stated in these discussions. Another notable thing is that most industry experts write for official entities, which brings in an element of political correctness in their opinions. On the other hand, a user review is authentic, based on personal experience and in most cases, reveals problems that come up later on. A good example is this Skoda user review on site about fumes coming from the dipstick of the engine. Another case of users speaking their mind is on the recently released Tata Nano expert review. One user actually comments below saying Tata needs to drink Tata Tea to wake up and produce better products. Be it Maruti , Hyundai, Tata, Toyota , Honda or any other manufacturer, user generated content can be potentially revealing and in some cases even damaging.
To sum things up, the car market has evolved in terms of consumer awareness as well. The Internet and other modes of mass communication can be given the credit for this development. In fact, car companies are now getting involved in this and invite customers to give their opinions on any newly launched vehicle. This helps the auto company to understand the performance of a particular vehicle from the perspective of a consumer.