Force Motors Force One - Introduction

Force ONE: The Big F

This utility vehicle company has not been a very popular brand but then its existence was not ignored either. It may not have come with some cut throat head on rivals for a particular segment but then it offered the rural market with highly rugged transport solutions.

We are talking of an automobile company, whose one time cursive F logo was synonymous for commercial vehicles as well as affordable means of public transport.

Firodia backed Force Motors have breathed Indian roads very well. Some may complain that they have not been too active. However, their dedication and belief in simple technology is commendable.

The mass carrier Traveller and the UV Trax have been the face of Force Motors for a long tenure.

Finally, after a long stint with simplicity, the next gen Firodia has decided to put his foot down with a modern automobile. A vehicle, which would not just exist but also, would make the stalwarts of the segment very uncomfortable.

The Force One comes up as a very strong contender in the newly famous SUV segment in India. We review the 4x2 version to find out if it can really shake the SUV scenario.