BMW 3 Series - Introduction

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BMW has established itself as a renowned luxury car maker in India. They have constantly kept up with the rapidly developing Indian automobile industry. The Indian portfolio of this famed German car maker has a varied range, ranging from high end Cars to the entry level luxury ones.

India is no longer a country, where mass car manufacturers hold the edge over niche luxury car makers. It's all about over the edge action for all the car makers in India.

Competitive spirit has seeped in across all car segments such as the hatchback, SUV or the luxury sedan range. The German trio of BMW, Audi and Mercedes Benz are battling fiercely to secure the mantle of the highest selling luxury car maker in India.

BMW has resorted to an aggressive strategic outlook of making the brand more affordable for its enthusiasts. As its brand visibility increases the aspiration factor would also strengthen. Endorsing the same with the X1, BMW made a very strong statement of intent.

Coming to the entry level luxury sedan fight, Audi recently unveiled the revamped A4 and Mercedes Benz C Class got an upgrade last year. BMW too will be getting the sixth generation 2012 3 series to replace the present E90 series.

We decide to review the present generation 3 series, which is sold in India to assess its existence amidst the recent new launches in its category.