FORD ENDEAVOUR
Ford Endeavour, a premium Sports Utility Vehicle from Ford Motor Company in India, is among the best selling automobile in its segment. The 3 Litre Duratorq TDCi powered vehicle has a rugged appearance complemented by contemporary interior and exterior design features. Ford Endeavour 2011 exhibits bold front end design having sleek and stylish side body cladding. The premium SUV features titanium-finish instrument panels, sports pedals and illuminated red scuff plates.
Endeavour’s 3.0 L TDCi common-rail turbo-diesel engine with variable geometry turbocharger delivers maximum power output of 150 bhp and torque of 380 Nm. Besides, its variant powered with a 2.5 Litre Duratorq TDCi engine generates maximum power of 143 bhp and 330 Nm torque. Both the engines assure high fuel efficiency. The car offers a smooth on-road driving experience, which has 5-speed automatic transmission.
Besides, the cruising experience of Endeavour is complemented with extra security and safety arrangements. This car is equipped with excellent ABS and EBD, safety airbags, seatbelt pretensioners and load limiters. Endeavour has ergonomically designed leather upholstered seats, environment friendly air conditioning system and an advanced music system.
Ford Endeavour Launch History
Ford Endeavour, one of the most popular SUV in the Indian market, was introduced in India in 2003. Its stylish appearance, luxurious features, advanced safety attributes and powerful engine has made it one of the preferred machines in its segment.
After the success of Ford Ikon in the Indian automobile market, Ford India Private Limited introduced Endeavour. Premium SUV market was at the initial stage at that time with most of the automobile manufacturers engaged in small car production. Over the years, Ford Endeavour has maintained its position in the market and boasts largest share of the segment.
With the passage of time, there have been several changes made in the appearance and interior of Endeavour. New Ford Endeavour 2011 is powered by direct injection CRDi engine, advanced active shift transmission, anti-lock braking system (ABS) and electronic brake force distribution system (EBD).
The top-end 5 speed automatic transmission variant features an innovative transmission control module to switch on to driving mode. This Borg Warner transfer system and electronic Active Shift-on-the-Fly enable shifting the driving mode from 2WD to 4WD at considerable speed.
Ford Endeavour Variants (Models)
Ford Endeavour is available in three variants presently, which are classified on the basis of engine, interiors and other specifications. The seven-seater sports utility vehicle, Ford Endeavour, has rugged look and plush interiors. New Ford Endeavour 2011 is available in Four-wheel Drive and Two-wheel Drive versions to cater to the on-road and off-road requirements in different terrains.
| Variant |
Features |
| Ford Endeavour 2.5L 4X2 MT |
This is the basic variant, powered by 2.5 L, 2499 cc engine. This variant attains a power of 140 bhp at 3500 rpm and has a torque of 330 Nm at 1800 rpm. 5-speed manual transmission is complemented by ball and nut type steering with variable power assist and tilt. Furthermore, the variant does not have Illuminated Scuff Plates and Sporty Pedals, which are offered in other two variants. Some other notable features that are not provided in this variant are DVD Player with touch screen LCD audio Unit and Satellite Navigation. |
| Ford Endeavour 3.0L 4x2 AT |
This variant of Ford Endeavour is fitted with a 3 Litre TDCi with Variable Geometry Turbocharger (VGT) engine. The sleek and stylish body cladding and two-tone painting are notable distinctions of this variant over base model. Furthermore, it has a new bumper over rider feature along with 16-inch lockable wheel cover. To the delight of cruising enthusiasts, the car has sports pedals along with illuminated scuff plates. |
| Ford Endeavour 3.0L 4X4 AT |
Top-end variant of Endeavour is a blend of power, style, comfort and safety. Detailed headlights, chrome outlines, Rear Ladder and contrasting tailgate are highlights of the premium sports utility vehicle. The automatic transmission drive is acknowledged for powerful performance. Along with 3 L engine, it is equipped with Borg-Warner transfer technology and an electric shift-on-the-fly system for switching between 2WD or 4WD mode. |
Ford Endeavour Pricing
Ford Endeavour in India is available in 3 variants, which are classified on the basis of engine type, cruise and comfort features. Ford Endeavour price ranges between Rs. 17 lacs and Rs. 19.7 lacs. The base variant, Endeavour 2.5L 4X2 MT is priced around Rs. 17 lacs; whereas, Endeavour 3.0L 4X2 AT costs around Rs. 18.3 lacs. Furthermore, Endeavour 3.0L 4X4 AT is the top-end variant, which costs around Rs. 19.7 lacs.
Ford Endeavour Review
Ford Endeavour in India has earned confidence of sports utility vehicle enthusiasts and has become most popular car in its segment. The car can be summed up as a combination of elegance, advanced safety features, powerful cruising technology and excellently performing engine. Furthermore, the car is sturdy, having muscular bumpers and metallic housing.
The automobile is powered by direct injection CRDi engine, which is available in manual/automatic transmission. The top-end variant, Ford Endeavour 3.0L 4X4 AT, is integrated with an advanced active shift transmission that allows easy switching between two wheel drive and four wheel drive mode. The powerful 2.5 L CRDi engine of the base variant, Ford Endeavour 2.5L 4X2 M, generates power of 143 bhp at 3500 rpm and a torque of 330 Nm at 1800 rpm. On the other hand, top-end variant of Endeavour has maximum power output of 150 bhp and torque of 380 Nm.
Endeavour in India is designed for pleasant road experience on all terrains, which is added with Transmission Control Module (TCM). The automotive module detects and adjusts simultaneously as per engine speed and driving condition. New Endeavour 2011, equipped with anti-lock braking system, electronic brake force distribution system, safety airbags and side impact beams, is well-perceived in the market on parameters of safety.
In terms of appearance, New Endeavour beats every other car in the segment. Its instrument panel is elegantly designed, featuring illuminating needles on tachometer, speedometer and fuel indicator. Moreover, silver and black dashboard with plush leather upholsteries is noteworthy highlights of interiors.
Ford Endeavour Used Car Market
Ford Endeavour cars are highly acknowledged in the Indian automotive market. In comparison to other cars of Ford, these are well received in the used car market of India. Diesel propelled sports utility vehicle is valued considerably and is available at reasonable price, depending on the model year and kilometres covered.
Moreover, there have been several changes made in the variants over the years, with improvement in technology and features. These changes influence buying behaviour, which is why potential targets are drawn towards latest version.
Ford Endeavour Specifications
The most distinguishing specification of the car is the 4x4 Transfer (Electric Shift on Fly), which is available only in the top-end Endeavour 3.0L 4X4 AT variant. Besides, Endeavour 3.0L 4X4 AT and Endeavour 3.0L 4x2 AT have automatic transmission in comparison to manual transmission in Endeavour 2.5L 4X2 MT.
On the parameters of interiors, all the variants have two-tone ebony camel interior and plush leather upholstery. Furthermore, the Endeavour 3.0L 4X4 AT and Endeavour 3.0L 4x2 AT variants have sleek and stylish side body cladding. Illuminated scuff plates and sporty pedals do not feature in the base variant; Endeavour 2.5L 4X2 MT, but are present in the other two models. Moreover, limited slip differential and safety airbags are distinctions of the top-end variant.
Ford Endeavour 2011 is fitted with a modern audio system, which comprises touch screen LCD audio unit, satellite navigation and reverse parking camera with LCD display. Besides, New Endeavour features tachometer, door-ajar warning indication, headlamp on warning indication, low fuel warning indication and instrument panel light adjustment.
Ford Endeavour Exterior
Exterior Appearance
Exterior of Endeavour grabs attention of each and every onlooker. This sports utility vehicle's exteriors are sturdy and dynamic, featuring muscular bonnet, aggressive front grille and large sporty head lamps. The sturdy bonnet has an elegant grille, stylish fog lamp, over-rider bumpers and anti-glare rear view mirror. To complement its sturdy construction, Endeavour has gracious aluminium side stepper and elegant scuff plates. Besides, stylish side cladding with two tone painting, sporty roof rails and alloy wheels grab attention of car enthusiasts.
New Endeavour India has an attractive rear, a combination of elegance and style. It features tail gate scuff plates, detailed tail lamps, metallic ladder and rear spoiler with brake lamp. Other noteworthy exterior features of Endeavour are silver wheel-arch mouldings, chrome door handles, thunder decal, compact turn indicators and puddle lamp on ORVM, to mention a few.
Exterior Measurements
The seven-seater premium Sports Utility Vehicle is designed keeping in consideration the comfort of passenger. The exterior measurements of New Ford Endeavour are:
| Parameter |
Measurement |
| Length |
4,998 mm |
| Width |
1,789 mm |
| Height |
1,836 mm |
| Wheelbase |
2,860 mm |
| Ground clearance |
210 mm |
| Minimum turning radius |
6.1 m |
Ford Endeavour Interior
Interior Appearance
New Ford Endeavour has elegant dual tone interiors, featuring a modern titanium finish instrument cluster. Interiors of the car comprise wooden finished panels, leather seats as well as leather covered gear knob and steering wheels. Gracious dual tone ebony, camel interior environment, plush leather upholstery, second row 50:50 split reclining, sporty pedals, dual sunglasses holders and six cup holders are other major highlights of the interiors.
Interior Comfort
The premium sports utility model is designed to offer comfort to the passengers. New Endeavour 2011 has several attractive features to ensure passenger’s comfort, which include climate control AC with HVAC (Heating Ventilation and AC), tilted power steering, power windows and electrically adjustable side rear view mirror.
The environment friendly dual AC has personalised AC vents in the second and third row, along with independent controls for Rear AC vents. Some other noteworthy comfort features are keyless entry, music system, clutch foot rest, adjustable seat belts, arm rest with storage bin, power sockets and removable ashtray.
Interior Measurements
New Ford Endeavour has ample space and capacity to carry seven passengers. Interior measurements of Ford Endeavour are tabulated below:
| Parameter |
Measurement |
| Headroom (Front) |
1010 mm |
| Headroom (Rear) |
935 mm |
| Front Legroom |
1970 mm (maximum) & 950 mm (minimum) |
| Rear Knee Room |
960 mm (maximum) & 750 mm (minimum) |
| Shoulder Room |
1470 mm |
| Boot Capacity |
2055 litres |
Ford Endeavour Mileage, Average and Fuel Economy
Ford Endeavour in India is available in two different engine types, with varying power and fuel efficiency. The 2.5 L, 2499 cc Duratorq TDCi diesel engine with Direct Injection Common Rail fuel injection system delivers an average mileage 9.6 kmpl in the city and 13.8 kmpl on the highway. The Two Wheel Drive is also available in automatic transmission, which delivers fuel efficiency of 8.9 kmpl in city and mileage of 13.2 kmpl on a highway.
On the other hand, the top-end model, Thunder+ variant, is powered by 3.0L, 2953cc, Duratorq TDCi diesel engine with Direct Injection Common Rail fuel injection system. This variant delivers mileage of 8.3 kmpl in city; while, on a highway, the fuel efficiency is 12.4 kmpl.
Ford Endeavour On-road Drive
New Ford Endeavour is fitted with Variable Geometry Turbocharger to improve overall engine performance. Variants fitted with 2.5L, 2499cc Duratorq engine, delivering power of 143 bhp at 3500 rpm and torque output of 330 Nm at 1800 rpm, perform exceptionally well on road.
Furthermore, the Thunder+ variant of Ford Endeavour 2011 is equipped with power-packed 3.0L, 2953cc Duratorq TDCi diesel engine with Direct Injection Common Rail fuel injection system. This engine delivers power output of 148 hp at 3200 rpm and torque of 380 Nm at 2500 rpm, ensuring excellent performance and acceleration.
Moreover, New Endeavour is fitted with ventilated disc brakes in the front wheels and drum brakes to the rear to decelerate at an exceptional pace. There is an anti-lock brake system with electronic brake force distribution feature in Endeavour to ensure controlled on-road experience.
Ford Endeavour Power
Ford Endeavour variants can also be classified by engine types, which include 2.5L Duratorq engine and 3.0L Duratorq engine. The 2.5L, 2499cc, Duratorq TDCi diesel engine delivers 143 bhp power at 3500 rpm. On the other hand, 3.0L, 2953cc Duratorq TDCi diesel engine delivers 150 bhp power at 3200 rpm.
Ford Endeavour Acceleration and Pick Up
New Endeavour is lauded for its overall performance, especially acceleration rate. The power-packed sports utility vehicle fitted with 2.5L, 2499cc, Duratorq TDCi diesel engine races at 100 kmph in just 13.9 seconds. Manual transmission vehicle has maximum acceleration limit of 156 kmph, whereas the automatic transmission variant has maximum 152 kmph speed. On the other hand, Thunder+ variant Four Wheel Drive achieves 100 kmph speed in just 13 seconds. This variant has a top speed of 145 kmph.
Ford Endeavour Safety and Security
New Ford Endeavour 2011 ensures safety and security of passengers as it boasts several advanced safety features. Among notable safety features of the motorcar are safety airbags, safety seat belts with pretensioners, collapsible steering column, engine immobiliser, remote keyless entry and central locking.
An advanced anti-lock brake system with electronic brake force distribution ensures great control on wet and slippery surfaces and off-road terrains. Besides, the display screen notifies about door open and seat belt, which are crucial from safety point of view.
Ford Endeavour Comfort and Convenience
The spacious New Ford Endeavour 2011 is innovatively designed to ensure comfort and convenience of passengers. Sports utility vehicle has ample storage space, refreshed instrument panel and plush camel interiors. Moreover, the rear seats of Endeavour are foldable and can be folded for accommodating luggage or other stuff.
Ford Endeavour Wheels
New Ford Endeavour 2011 is fitted with 16 inch, light weight alloy wheels for a sporty performance. These wheels have puncture resistant radial tubeless tyres to provide exceptional off-road experience. Moreover, this sports utility vehicle is fitted with tyre size of 245/70 R16.
Ford Endeavour Stereo and Accessories
There is an advanced DVD/MP3 compatible music system fitted in Endeavour, which is equipped with FM and six integrated speakers. All the details are displayed on the LCD screen, including air conditioning and music.
New Ford Endeavour is equipped with an effective climate control dual air conditioning system with HVAC (Heating, Ventilation and AC). Climate can be controlled separately for front and rear as there are independent controls available for the same.
Ford Endeavour Dealers
Ford India Private Limited has an extensive network of 173 dealers across the country, from where customers can easily purchase Ford Endeavour car. Since establishment in the Indian automotive market, Ford has been striving to expand its operations at a rapid pace. Presently, American automotive company has several flagship showrooms in the metropolitan cities of India. The authorised dealers along with service centres render complete support and solution to customers, by providing spares, accessories, insurance and extended warranty options. As of now, Ford has operations across 102 locations in India.
Some of the notable dealers of Ford in India are Delhi Ford, Harpreet Ford, Astro Ford and NCR Ford in New Delhi and Cauvery Ford, Lathangi Ford and Metro Ford in Bangalore. AVK Ford, Bhavna Ford, SC Ford and Wasan Ford in Mumbai and Chennai Ford and MPL Ford in Chennai are also authorised dealers of Ford. There are several other flagship outlets, including Gages Ford and Victoria Ford in Kolkata, from where customers can purchase this SUV.
Ford Endeavour Company Quotes
On the occasion of unveiling Ford Endeavour 3.0-litre 4x2 Automatic (AT), Michael Boneham, President and Managing Director, Ford India, said, "We are excited and delighted to introduce our latest Endeavour variant to India. Building on the strong Endeavour sales so far this year, and the overwhelming response to the automatic transmission launched last year, we are confident that the Ford Endeavour 4x2 AT will be a popular and well received addition to our product line-up.''
''Like other variants in the portfolio, the 4X2 variant is robust, good looking, great to drive and versatile. We describe it as a ‘smooth operator’ SUV with the state-of-art 5-speed auto transmission technology that provides a superb and effortless driving experience whether negotiating congested city streets, cruising on the highway or exploring country hills and back roads", said Boneham.
On the launch of the new Ford Endeavour, Michael Boneham, said, “The new Endeavour has been performing phenomenally well. With its contemporary new design look, the dominant toughness of Ford Endeavour has never been more appealing and we believe that it will set new benchmarks in its segment to build on our undisputable leader position in the premium SUV.”
“The new design of the new Endeavour is a more premium look that builds on the capability and robust feel that are Ford Endeavour hallmarks. We’ve added contemporary touches that give it a lot more style, but it’s the way the new design complements Endeavour’s inherent strengths that was so important for the design team to execute” said Scott Ferrier, design manager, Asia Pacific and Africa, Ford Motor Company.
John Lonsdale, Vice President, Product Development of Ford India, explained about the engine by stating, “The DuraTorq common-rail engine family is ideally suited to the robustness and premium nature of the Ford Endeavour. These engines provide superior performance, capability and refinement customers in this premium SUV segment expect. We’ve engineered DuraTorq TDCi to be at the very heart of the Endeavour ownership experience.”
After excellent sales performance of the SUV, Timothy Tucker, Vice President, Ford India quoted, ''The December sales results are outstanding and reinforce Endeavour's growing success and popularity in India. The top grosser rank, yet again, is a great motivation to keep us going and work towards maintaining our leadership position. 'Ford India has always looked to revolutionise the SUV segment in India. We introduced the most powerful SUV with 3.0L common-rail TDCi drivetrain in 2008 which was extremely well received by our customers. We will continue to meet our customers' aspirations and build further on the high preference in the segment with exciting plans in the new year.''
Ford Endeavour Competitor Analysis
Toyota Fortuner debuted in the Indian automotive market in 2009. In terms of power, 3-litre turbo charged engine Fortuner is considered better than Ford Endeavour. The SUV delivers 170 bhp, outdoing Endeavour; but is priced more and falls in ‘over Rs. 20 lacs’ price tag. Despite of the premium price tag, Fortuner is highly demanded in the market.
Mitsubishi Outlander, launched in 2008, is one of the most sturdy sports utility automobiles in India. Its contrasting wheel arches, angular headlights and distinct design grab attention of SUV enthusiasts. It performs excellently on all terrains, including on-road and off-road, but lacks body roll.
Chevrolet Captiva falls in the same price spectrum and contends fiercely with Ford Endeavour. The car is appreciated for its appearance and excellent performance. It is powered by 2.0L Inline 4 cylinder engine that delivers power of 150 bhp. However, its transmission has been a weak point.
Honda CR-V is an out-and-out crossover, which is one of the best selling new-age SUVs in India as well as overseas. Its highlighting features are adjustable tilt-telescopic steering as well as Noise and Vibration and Harshness (NVH) reduction. Moreover, the make of Honda is rated high on handling parameter.
Distinguishing features of New Endeavour over its competitors are advanced Variable Geometry Turbocharger (VGT) for better control and Shift-on-fly 4 wheel drive mode for finer cruising experience. Moreover, owing to better off-road driving dynamics, Ford Endeavour scores better than its counterparts.
Ford Endeavour LPG/CNG version
There are no LPG/CNG versions of the Ford Endeavour in India, as of now.
Ford Endeavour Pros
Since its launch in 2003, Ford Endeavour has carved a niche for itself in the SUV car segment in India. The mid-size SUV is available in three different variants, namely the 2.5-litre XLT 4x2, the 3.0-litre Thunder+ 4x4 and 4X2 Automatic with Variable Geometry Turbocharger (VGT). Its stylish appearance, spacious passenger room, comfortable interiors, Shift-on-fly 4 wheel drive mode, touch enabled DVD System and excellent off-road driving dynamics clearly distinguishes New Endeavour from rest in the segment.
Ford Endeavour Cons
The parameters on which Endeavour lacks are low mileage and high maintenance cost.
Ford Endeavour Conclusion
The off-road capability of sports utility vehicle is the highlight of the New Ford Endeavour. The car is available in all wheel drive and two-wheel drive variants to cater to varied requirements of customers. Distinguishing features of the car include reverse parking camera, automatic transmission, touch enabled SATNAV and DVD system, along with other luxurious and customer-friendly options.
With an array of active and passive safety features like airbags, safety belts with pretensioners and load limiter, Ford Endeavour 2011 ensure safety of passengers. Furthermore, an advanced anti-lock braking system (ABS) coupled with electronic brake force distribution (EBD) ensures better safety of travellers.
The muscular construction is complemented by bold design and chrome finish, which appeals to the customers. Aluminium side stepper, chrome door handles and electrically adjustable outside rear view mirrors are highlighting elements of its exteriors.
Interiors of the car boast dual tone camel finish, ebony plush upholstery, leather wrapped steering wheel and gear knob. Besides, air conditioning system has separate controls for front and rear. In addition, tilt adjustable steering wheel adds to the comfort of driver and enables controlled cruising experience.
