Indian car market encompasses a tremendous scope for growth, which is one of the reasons it has become the focus of several companies. With so vast population, the number of opportunities on offer for car makers are incredibly high. India is a country comprising metropolitans, towns and rural areas, which automatically means that there is wide variety of vehicles being driven. In past three decades, the Indian car market has made terrific progress in terms of sales, number of auto companies and technology. The consumer situation in India has transformed drastically as cars have, now, become quite common unlike earlier times, when they were considered a luxury.

Several reasons have led to the transformation of Indian car market, making it one of the most prominent industries in the country. Over the years, income levels of people have increased and as a result, their standards of living have also improved. Simultaneously, the need of cars, understandably, grew along with the rise in social status. In the past two decades, the working class has become the focus of most automobile manufacturers operating in India. Possessing a vehicle has, in the modern day scenario, become a regularity for a family living in city. Also, purchasing new car is seen as a sign of progress a person has made economically.

A hatchback, typically, represents the consumer choice in India, which is influenced by factors like fuel efficiency, affordability and suitability to conditions. Success of hatchbacks can be seen in the reports and statistics prepared by the industry body, which have revealed that companies dominating the market rely heavily on this segment. Apart from the working class, there are several car enthusiasts in the country who have a strong economic position, thereby can afford to purchase luxury vehicles. The presence of rich class has created a demand for luxury cars across the country and subsequently, opened the doors for several internationally renowned car manufacturers.

Initially, there were limited companies operating in the India with some of them being based domestically. However, after the economic policy revised in 1991, foreign car makers started making their way into India to explore the kind of potential the market possessed. Another trend that has been going on for a while in India is the collaboration between a top international car brand and a domestically based auto firm. It has augured well for a number of firms and some of them are currently enjoying a dominant position in the country.

Foreign car makers have had a mixed run in India with some performing exceptionally well while the others failing to make much of an impact despite being present for a number of years. Now, there are certain factors that influence a foreign firm's performance in India. To begin with, it is a great benefit if the car maker is based in a country that has similarities with the Indian market, which helps in better understanding of the conditions for planning. This is a major reason why companies from Southeast Asian countries have been able to create a name for themselves in India.

With the advent of technology and superior mediums of research, companies have been able to analyse the kind of product line they should have in India. Broadly categorising, there would be two types of auto makers operating in the Indian car market. First are the ones that want to generate sales on a high level and establish their dominance. The other section would be companies that have a niche market and do not target masses. Firms falling in the first category always look to have a holistic approach, which includes aggressive advertising campaigns, extensive dealership network development and establishment of production facilities. Having a self owned production plant helps a company to reduce cost and thereby, price a newly launched vehicle aggressively. On the other hand, the second category of car makers have limited dealerships and expect their vehicles to sell themselves without the need of much advertising or promotion.

To put things in a nutshell, the Indian auto industry has been constantly progressing with almost all major car makers operating in the country. This has been the result of rising incomes of people and their demand for new cars. In fact, the past few years have seen a whole bevy of new vehicles from different segments being launched in India, a trend that is likely to continue for coming years. According to a recent report, companies have started making India their base for production, owing to low cost of labour. After manufacturing vehicles in India, firms are exporting them to other international markets, which is being seen as a positive sign by experts. In addition, some auto makers have plans of completely conceptualising, developing and manufacturing cars in India.
 

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New Cars By Body Style

The Indian car market, just like the country's population, is huge, diverse and totally dynamic. Therefore, consumer choices in terms of vehicle type in India vary drastically, starting from a compact low-priced car and ending at top notch luxury model. However, over the years, certain buying patterns have been spotted in India, wherein people have an affinity towards particular segments. The hatchback segment is the most popular segment of the Indian auto market due to a number of reasons. A hatchback, which is said to be compact, fuel efficient, affordable and ideal for Indian road conditions, totally represents what a buyer in the country looks for in their car. For this vary reason, companies manufacturing hatchbacks have dominated the passenger car market in India.

Sedans, usually associated with luxury, also have a decent market in India with a number of them enjoying great success. Mostly driven in cities, sedans come in different types, ranging from compact to top class luxury models. Along with, the Sports Utility Vehicle (SUV) segment, for a number of reasons, has been able to carve a niche for itself in the Indian car market. SUVs are comfortable, powerful, spacious and have a commanding road presence. In addition, they have the ability to perform well in unfavourable terrains and weather conditions. Apart from this, owning an SUV is a perceived symbol of a person's status, especially in a country where there is a high level of economic disparity.

A compact SUV renders the performance of a utility vehicle and provides the luxury of a sedan along with being suitable for driving in city traffic. Notably, a few compact SUVs have also managed to shape a tremendous comeback for their respective manufacturers. Coming to the van and minivan segment, it has not been able to make much name in India with most of them being used for commercial purposes. Pricing can be stated as the biggest reason why the this segment has not been able to do well in auto space. Additionally, the minivans available in the country are unable to appeal customers in terms of appearance as well.
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New Cars By Fuel Type

With recent upsurge in fuel prices, car makers in India are now resorting to use available fuel options to boost their sales. In a fast expanding auto market like India, which is currently going through a repressive phase, the competition is getting tougher day by day. As a result, major auto makers are devising new strategies with an aim to counter the low sales. In India, companies are offering cars in different fuel options like diesel, petrol and CNG/LPG in order to cope up with the changing consumer sentiment.

Petrol cars may have more refined engines than diesel ones, but major demerit of the former has been its lower fuel efficiency as petrol burns faster than diesel. However, petrol cars are known for running at higher speeds than diesel models, which is mainly because of its lighter engines. In a country like India where fuel prices are surging at a high speed, the demand for petrol cars is falling day by day with car buyers now turning towards alternative fuel options. Even the luxury car segment has bore the brunt of price rise with major companies roping in diesel variants to cope up with the market demand.

With higher mileage and a powerful engine performance, diesel cars have taken the centre stage in India in the recent past. With the continuous surge in petrol prices, the Indian market is flooded with several diesel models. Although diesel cars offer economical mileage, they are more costly as compared to petrol models.

An alternative to traditional fuel options, CNG and LPG cars have performed quite well in the Indian car market with many buyers opting for these power sources. Being very economical and cheapest means for running a vehicle, these fuel options are much favoured by the middle-class section of society.
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New Cars in 2015

Renault  Lodgy

Renault Lodgy

Rs. 8.19 - Rs. 11.79 lakhs
Ex-Showroom Price in Mumbai

Renault, the French automaker, launched its first ever MPV - the Lodgy – in India on 9th April 2015. The MPV is sold under Renault-owned Dacia brand in international markets; however, in India it is sold as the Renault Lodgy. This model shares its underpinning with other Renault car models available in the Indian market. The MPV has conventional and plain design. It features detailed grille with lots of chrome, large headlamps, day time running lights, integrated fog lamps, 15-inches alloys, thick chrome strip and other styling elements.The Renault Lodgy is an apt utility vehicle with the most spacious interior, refined and frugal engine and impressive handling. It’s one of the most fuel efficient and practical Renault cars in India.

Mercedes Benz  CLS  250 CDI

Mercedes Benz CLS 250 CDI

Rs. 76.5 lakhs
Ex-Showroom Price in Mumbai

Mercedes Benz CLS Class is a sporty four door coupe, which has fascinating exteriors and compelling looks. The notable exteriors of this car are LED high performance headlamps, LED Intelligent light system, active parking assist system and electromechanical direct steer system. There are two variants of this luxury coupe in India.

Mercedes Benz  E Class  E400 Cabriolet

Mercedes Benz E Class E400 Cabriolet

Rs. 78.5 lakhs
Ex-Showroom Price in Mumbai

The new Mercedes E-Class is certainly more powerful, sleeker and premium than its older version. Mercedes updated it to appeal young buyers, and made significant sporty changes. Feature-wise, it has much to offer along with a spacious and comfortable cabin. The engine line-up is powerful and efficient. Ride quality is excellent. However, drivability could have been more engaging. The new Mercedes-Benz E-Class is a worthy investment and a great package for buyers.

Hyundai  i20 Active

Hyundai i20 Active

Rs. 6.39 - Rs. 8.89 lakhs
Ex-Showroom Price in Mumbai

Hyundai India, the country’s second largest carmaker, launched its first crossover - the i20 Active - in India on 17th March 2015. The crossover is based on the new-generation i20 aka Elite i20. It looks sportier and more rugged than its hatchback sibling.The Hyundai i20 Active is a good value for money car. It’s an ideal pick for the buyers who want a rugged and frugal crossover with premium interior and impressive drivability.

MINI  Cooper S  2.0

MINI Cooper S 2.0

Rs. 34.65 lakhs
Ex-Showroom Price in Mumbai
The Mini Cooper S is a turbocharged version of the base Cooper model. The Cooper S flaunts many sporty design elements that can be seen all around it. The model features the S badging on the sides and back. The Cooper S delivers an impressive power figure of 184 bhp and can attain a top speed of 223 kmph.
Mercedes Benz  A Class  A 200 CDI Sport

Mercedes Benz A Class A 200 CDI Sport

Rs. 21.44 lakhs
Ex-Showroom Price in Mumbai

The Mercedes-Benz A-Class in India is the most affordable 'Three Pointed Star' model available in the domestic luxury car market. Buoyed by the vehicle's success in Europe, the German auto maker introduced A-Class for steering its sales numbers in the country. Further, Mercedes-Benz wants to catch the imagination of young Indian buyers as they represent a major fraction of the company's customer base at the moment.

Mercedes Benz  B Class

Mercedes Benz B Class

Rs. 22.6 - Rs. 24.87 lakhs
Ex-Showroom Price in Mumbai

Mercedes-Benz B-Class Sports Tourer in India is launched with an aim of meeting luxurious demands of Indian buyers in sleek dimensions. The launch of the model was targeted at the dwindling sales of its country cousins, BMW and Audi in this segment. Performance of B-Class has enthralled the auto enthusiasts to great extent and thus, the car was able to carve a niche for itself in the Indian auto market.

Mercedes Benz  A Class  A 180 Sport

Mercedes Benz A Class A 180 Sport

Rs. 22.22 lakhs
Ex-Showroom Price in Mumbai

The Mercedes-Benz A-Class in India is the most affordable 'Three Pointed Star' model available in the domestic luxury car market. Buoyed by the vehicle's success in Europe, the German auto maker introduced A-Class for steering its sales numbers in the country. Further, Mercedes-Benz wants to catch the imagination of young Indian buyers as they represent a major fraction of the company's customer base at the moment.

Skoda  Superb  Elegance 2.0 TDI CR AT Zeal

Skoda Superb Elegance 2.0 TDI CR AT Zeal

Rs. 27.12 lakhs
Ex-Showroom Price in Mumbai

The Skoda Superb facelift looks more upmarket and attractive than its previous generation model. When it comes to interiors, the premium sedan offers a spacious cabin. In fact, spaciousness and high comfort are the USPs of this sedan. It’s more of a chauffeur driven car, which offers best in segment space for the rear passengers. Moreover, the vehicle comes equipped with several advanced comfort and safety 

Skoda  Octavia  Ambition 2.0 TDI CR AT (Diesel) Zeal

Skoda Octavia Ambition 2.0 TDI CR AT (Diesel) Zeal

Rs. 19.23 lakhs
Ex-Showroom Price in Mumbai

The Skoda Octavia is a mid-size sedan that launched Czech automaker Skoda Auto in India. In European markets, Skoda Octavia is available in different body styles, which include five-door liftback and station wagon. Skoda Octavia was designed and engineered on VW Group platform, shared with the Volkswagen Jetta.

Upcoming Cars in 2015 - 2016

Nissan Murano

New Mahindra Quanto

Mahindra was quick enough to enter the compact SUV bandwagon with the Quanto. Mahindra, the number one utility vehicle manufacturer in India has always offered varied products on different.
Expected: Early 2015, 0 comments.
Nissan Murano

New Maruti Suzuki Ertiga

India’s favourite car maker Maruti Suzuki is all set to revamp its popular MPV Ertiga to make it better equipped in taking on its immediate rival, the Honda Mobilio. The company maintains a.
Expected: Early 2015, 0 comments.
Nissan Murano

New Tata Nano

The Tata Nano has to be India’s most convenient economical hatchback. It is small, efficient and easily manoeuvrable inside the city. How to make a convenient car even more convenient in a.
Expected: early 2015, 0 comments.
Nissan Murano

New Fiat Abarth 500

Fiat Abarth 500 was showcased at the recently concluded Auto Expo and was gained plaudits for its unique styling. This compact hatchback is one of the most anticipated launches in India and is.
Expected: Early 2015, 0 comments.
Nissan Murano

New Honda Jazz

Honda Jazz is a premium hatchback of the Japanese auto major that was first launched in the year 2009. This car witnessed a whole-hearted welcome from the Indian audiences due to its eye-catching.
Expected: early 2015, 0 comments.
Nissan Murano

New Maruti Suzuki Celerio

India’s largest car manufacturer Maruti Suzuki launched the Celerio to replace the A-Star and Zen Estilo. Based on the A-Wind Concept, the Maruti Suzuki Celerio competes against cars like.
Expected: early 2015, 0 comments.
Nissan Murano

New Mahindra S101

India’s top Utility Vehicle manufacturer Mahindra & Mahindra, in partnership with SsangYong Motors, is developing a compact Sports Utility Vehicle (SUV) to be slotted under the current.
Expected: mid 2015, 0 comments.
Nissan Murano

New Ford Figo

The American auto giant, Ford has witnessed quite an exposure in the domestic auto market, with its innovations being lauded by several prospective buyers. Although the car maker has been present.
Expected: Mid-2015, 0 comments.
Nissan Murano

New Jeep Grand Cherokee

Jeep, a brand of Chrysler Group LLC, is often credited for introducing some of the best Sports Utility Vehicles (SUVs) all over the world. The Chrysler Group LLC is a consolidated subsidiary of.
Expected: mid 2015, 0 comments.
Nissan Murano

New Jeep Wrangler

The Jeep Wrangler is considered as a perfect example of a niche utility vehicle, ever since it was offered to the general public. The origin of this Sports Utility Vehicle (SUV) goes back more.
Expected: mid 2015, 0 comments.

Auto News And Updates


The ninth edition of Mindmine Summit, due to be held between April 22 and April 23, 2015, at the ITC Maurya Sheraton, in New Delhi, shall be hosted by Hero Group, an enterprise valued in excess of USD 5 billion. The event has been built
Read complete "Ninth Mindmine Summit hosted by..." article
April 10, 2015

Mahendra Singh Dhoni, India's cricket team skipper is well known for his passion for cricket on ground, whereas off it, he is known to zip off on cool two-wheeled machines. The star player is known for his exclusive collection of
Read complete "Indian skipper MS Dhoni adds..." article
April 10, 2015

Tokyoites will get a chance to zip around town on Toyota Motor Corp's three-wheeled electric car-cum-motorbike from Friday, in a trial aimed at crafting a global business model to reduce gridlock and pollution. The world's
Read complete "Toyota plans on starting trial..." article
April 10, 2015

Ford's Ecosport compact SUV has won many hearts across the globe. Standing true to the trust of over 150,000 proud customers around the world, Ford EcoSport has earned the honor of being the highest ranked SUV according to J.D.
Read complete "Ford Ecosport ranked the highest..." article
April 09, 2015

We reported earlier that Mitsubishi is working on the next-generation Pajero Sport, which is likely to be launched by early next year. While the exact launch date and other details of the SUV are yet to be announced, the Pajero Sport
April 09, 2015

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