Indian car market encompasses a tremendous scope for growth, which is one of the reasons it has become the focus of several companies. With so vast population, the number of opportunities on offer for car makers are incredibly high. India is a country comprising metropolitans, towns and rural areas, which automatically means that there is wide variety of vehicles being driven. In past three decades, the Indian car market has made terrific progress in terms of sales, number of auto companies and technology. The consumer situation in India has transformed drastically as cars have, now, become quite common unlike earlier times, when they were considered a luxury.

Several reasons have led to the transformation of Indian car market, making it one of the most prominent industries in the country. Over the years, income levels of people have increased and as a result, their standards of living have also improved. Simultaneously, the need of cars, understandably, grew along with the rise in social status. In the past two decades, the working class has become the focus of most automobile manufacturers operating in India. Possessing a vehicle has, in the modern day scenario, become a regularity for a family living in city. Also, purchasing new car is seen as a sign of progress a person has made economically.

A hatchback, typically, represents the consumer choice in India, which is influenced by factors like fuel efficiency, affordability and suitability to conditions. Success of hatchbacks can be seen in the reports and statistics prepared by the industry body, which have revealed that companies dominating the market rely heavily on this segment. Apart from the working class, there are several car enthusiasts in the country who have a strong economic position, thereby can afford to purchase luxury vehicles. The presence of rich class has created a demand for luxury cars across the country and subsequently, opened the doors for several internationally renowned car manufacturers.

Initially, there were limited companies operating in the India with some of them being based domestically. However, after the economic policy revised in 1991, foreign car makers started making their way into India to explore the kind of potential the market possessed. Another trend that has been going on for a while in India is the collaboration between a top international car brand and a domestically based auto firm. It has augured well for a number of firms and some of them are currently enjoying a dominant position in the country.

Foreign car makers have had a mixed run in India with some performing exceptionally well while the others failing to make much of an impact despite being present for a number of years. Now, there are certain factors that influence a foreign firm's performance in India. To begin with, it is a great benefit if the car maker is based in a country that has similarities with the Indian market, which helps in better understanding of the conditions for planning. This is a major reason why companies from Southeast Asian countries have been able to create a name for themselves in India.

With the advent of technology and superior mediums of research, companies have been able to analyse the kind of product line they should have in India. Broadly categorising, there would be two types of auto makers operating in the Indian car market. First are the ones that want to generate sales on a high level and establish their dominance. The other section would be companies that have a niche market and do not target masses. Firms falling in the first category always look to have a holistic approach, which includes aggressive advertising campaigns, extensive dealership network development and establishment of production facilities. Having a self owned production plant helps a company to reduce cost and thereby, price a newly launched vehicle aggressively. On the other hand, the second category of car makers have limited dealerships and expect their vehicles to sell themselves without the need of much advertising or promotion.

To put things in a nutshell, the Indian auto industry has been constantly progressing with almost all major car makers operating in the country. This has been the result of rising incomes of people and their demand for new cars. In fact, the past few years have seen a whole bevy of new vehicles from different segments being launched in India, a trend that is likely to continue for coming years. According to a recent report, companies have started making India their base for production, owing to low cost of labour. After manufacturing vehicles in India, firms are exporting them to other international markets, which is being seen as a positive sign by experts. In addition, some auto makers have plans of completely conceptualising, developing and manufacturing cars in India.
 

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New Cars By Body Style

The Indian car market, just like the country's population, is huge, diverse and totally dynamic. Therefore, consumer choices in terms of vehicle type in India vary drastically, starting from a compact low-priced car and ending at top notch luxury model. However, over the years, certain buying patterns have been spotted in India, wherein people have an affinity towards particular segments. The hatchback segment is the most popular segment of the Indian auto market due to a number of reasons. A hatchback, which is said to be compact, fuel efficient, affordable and ideal for Indian road conditions, totally represents what a buyer in the country looks for in their car. For this vary reason, companies manufacturing hatchbacks have dominated the passenger car market in India.

Sedans, usually associated with luxury, also have a decent market in India with a number of them enjoying great success. Mostly driven in cities, sedans come in different types, ranging from compact to top class luxury models. Along with, the Sports Utility Vehicle (SUV) segment, for a number of reasons, has been able to carve a niche for itself in the Indian car market. SUVs are comfortable, powerful, spacious and have a commanding road presence. In addition, they have the ability to perform well in unfavourable terrains and weather conditions. Apart from this, owning an SUV is a perceived symbol of a person's status, especially in a country where there is a high level of economic disparity.

A compact SUV renders the performance of a utility vehicle and provides the luxury of a sedan along with being suitable for driving in city traffic. Notably, a few compact SUVs have also managed to shape a tremendous comeback for their respective manufacturers. Coming to the van and minivan segment, it has not been able to make much name in India with most of them being used for commercial purposes. Pricing can be stated as the biggest reason why the this segment has not been able to do well in auto space. Additionally, the minivans available in the country are unable to appeal customers in terms of appearance as well.
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New Cars By Fuel Type

With recent upsurge in fuel prices, car makers in India are now resorting to use available fuel options to boost their sales. In a fast expanding auto market like India, which is currently going through a repressive phase, the competition is getting tougher day by day. As a result, major auto makers are devising new strategies with an aim to counter the low sales. In India, companies are offering cars in different fuel options like diesel, petrol and CNG/LPG in order to cope up with the changing consumer sentiment.

Petrol cars may have more refined engines than diesel ones, but major demerit of the former has been its lower fuel efficiency as petrol burns faster than diesel. However, petrol cars are known for running at higher speeds than diesel models, which is mainly because of its lighter engines. In a country like India where fuel prices are surging at a high speed, the demand for petrol cars is falling day by day with car buyers now turning towards alternative fuel options. Even the luxury car segment has bore the brunt of price rise with major companies roping in diesel variants to cope up with the market demand.

With higher mileage and a powerful engine performance, diesel cars have taken the centre stage in India in the recent past. With the continuous surge in petrol prices, the Indian market is flooded with several diesel models. Although diesel cars offer economical mileage, they are more costly as compared to petrol models.

An alternative to traditional fuel options, CNG and LPG cars have performed quite well in the Indian car market with many buyers opting for these power sources. Being very economical and cheapest means for running a vehicle, these fuel options are much favoured by the middle-class section of society.
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New Cars in 2015
Mercedes Benz  CLA Class

Mercedes Benz CLA Class

Rs. 31.5 - Rs. 67.24 lakhs
Ex-Showroom Price in Mumbai
Tata  Bolt

Tata Bolt

Rs. 5.16 - Rs. 7 lakhs
Ex-Showroom Price in Mumbai
Datsun  GO Plus

Datsun GO Plus

Rs. 3.79 - Rs. 4.61 lakhs
Ex-Showroom Price in Mumbai
Honda  Brio  VX BL MT

Honda Brio VX BL MT

Rs. 5.99 lakhs
Ex-Showroom Price in Mumbai
Honda Brio is the second hatchback from the company in India, after the Honda Jazz. Even though, the Jazz had a powerful engine and numerous comfort features, it did not perform well in the Indian car market due to its high price. Honda Brio is reasonably priced and is perfect for any small car lover. It has outstanding crease and inclined stance, which enhances its exterior appearance. The demand is expected to increase exponentially due to the style and excellent exterior design. Various colour options are also provided by the company to lure the car lovers. Maximum care has been taken by the company for the rear section. At lower end of the rear, back lights are placed firmly. Glass is used in the rear section, which makes the Brio unique.
Honda  Amaze  VX(O) MT Diesel

Honda Amaze VX(O) MT Diesel

Rs. 8.21 lakhs
Ex-Showroom Price in Mumbai
Volkswagen  Cross Polo  1.2 MPI

Volkswagen Cross Polo 1.2 MPI

Rs. 6.94 lakhs
Ex-Showroom Price in Mumbai
Honda  Brio  VX BL AT

Honda Brio VX BL AT

Rs. 6.78 lakhs
Ex-Showroom Price in Mumbai
Honda Brio is the second hatchback from the company in India, after the Honda Jazz. Even though, the Jazz had a powerful engine and numerous comfort features, it did not perform well in the Indian car market due to its high price. Honda Brio is reasonably priced and is perfect for any small car lover. It has outstanding crease and inclined stance, which enhances its exterior appearance. The demand is expected to increase exponentially due to the style and excellent exterior design. Various colour options are also provided by the company to lure the car lovers. Maximum care has been taken by the company for the rear section. At lower end of the rear, back lights are placed firmly. Glass is used in the rear section, which makes the Brio unique.
Honda  Amaze  VX(O) MT Petrol

Honda Amaze VX(O) MT Petrol

Rs. 7.32 lakhs
Ex-Showroom Price in Mumbai
Mahindra  Scorpio  S4 PLUS

Mahindra Scorpio S4 PLUS

Rs. 9.3 lakhs
Ex-Showroom Price in Mumbai
The Mahindra Scorpio is a massive sports utility vehicle that has been appreciated for its powerful appearance as well as its performance.The Mahindra Scorpio is a highly popular Sports Utility Vehicle (SUV)  that has fascinated with robust and aggressive look which has a tempting effect on the SUV car lovers.I n recent times, Mahindra has incorporated some changes in the exterior as well as interior of the vehicle and so the all new Mahindra Scorpio is better than its predecessors.
Mahindra  Scorpio  S4 PLUS 4WD

Mahindra Scorpio S4 PLUS 4WD

Rs. 10.42 lakhs
Ex-Showroom Price in Mumbai
The Mahindra Scorpio is a massive sports utility vehicle that has been appreciated for its powerful appearance as well as its performance.The Mahindra Scorpio is a highly popular Sports Utility Vehicle (SUV)  that has fascinated with robust and aggressive look which has a tempting effect on the SUV car lovers.I n recent times, Mahindra has incorporated some changes in the exterior as well as interior of the vehicle and so the all new Mahindra Scorpio is better than its predecessors.
Upcoming Cars in 2015 - 2016
Nissan Murano

BMW i8

Not much time has passed when the German auto major showcased its unique innovation of BMW i8 to the Indian audience. The car was featured at Auto Expo 2014 and was inaugurated by the legendary.
Expected: Early 2015, 19 comments.
Nissan Murano

Mahindra Quanto

Mahindra was quick enough to enter the compact SUV bandwagon with the Quanto. Mahindra, the number one utility vehicle manufacturer in India has always offered varied products on different.
Expected: Early 2015, 0 comments.
Nissan Murano

Hyundai Verna

Post its Fluidic Design makeover, the Hyundai Verna has been a very popular car in the mid-sized luxury sedan market. Its attractive looks paired with amazing features made it an obvious choice.
Expected: Early 2015, 0 comments.
Nissan Murano

Maruti Suzuki Ertiga

India’s favourite car maker Maruti Suzuki is all set to revamp its popular MPV Ertiga to make it better equipped in taking on its immediate rival, the Honda Mobilio. The company maintains a.
Expected: Early 2015, 0 comments.
Nissan Murano

Tata Nano

The Tata Nano has to be India’s most convenient economical hatchback. It is small, efficient and easily manoeuvrable inside the city. How to make a convenient car even more convenient in a.
Expected: early 2015, 0 comments.
Nissan Murano

Maruti Suzuki Swift DZire

India’s largest car manufacturer is all set to reveal Maruti Suzuki Swift DZire facelift soon. Maruti Suzuki Swift DZire, which has successfully enjoyed leadership in India’s mid size.
Expected: Early 2015, 0 comments.
Nissan Murano

Fiat Abarth 500

Fiat Abarth 500 was showcased at the recently concluded Auto Expo and was gained plaudits for its unique styling. This compact hatchback is one of the most anticipated launches in India and is.
Expected: Early 2015, 0 comments.
Nissan Murano

Honda Jazz

Honda Jazz is a premium hatchback of the Japanese auto major that was first launched in the year 2009. This car witnessed a whole-hearted welcome from the Indian audiences due to its eye-catching.
Expected: early 2015, 0 comments.
Nissan Murano

Hyundai Elite i20

Hyundai recently gave its always-best-selling i20 a complete revamp by changing its exterior design and also fine tuning its ride and handling. In the year 2015, Hyundai has plans of going further.
Expected: early 2015, 0 comments.
Nissan Murano

Mahindra S101

India’s top Utility Vehicle manufacturer Mahindra & Mahindra, in partnership with SsangYong Motors, is developing a compact Sports Utility Vehicle (SUV) to be slotted under the current.
Expected: mid 2015, 0 comments.
Auto News And Updates

Tata Motors, the home-grown automaker has finally introduced the much-awaited Bolt hatchback in the country. The small hatchback is equipped with a series of segment leading features. After Zest, the Bolt is the second product under the
Read complete "Tata Bolt hatchback - Everything..." article
January 23, 2015

For a while now, most Tennessee residents have been enjoying sipping a beer along with folks while driving, as it was not deemed to be illegal by law. This time around things are indeed about to change as a new bill is being drafted
Read complete "New Bill in Tennessee classifies..." article
January 23, 2015

Acceptance of modern technology often takes time, but when backed up with assurance, a customer would indeed not mind investing in the new technology. To build faith among its customers, country's leading carmaker Maruti Suzuki had
January 23, 2015

Audi, the German luxury carmaker, recently unveiled the new Audi Q7 crossover at the 2015 North American International Auto Show (Detroit Motor Show). The company has already started testing the crossover on Indian roads, indicating the
Read complete "New Audi Q7 SUV India..." article
January 23, 2015

For the third time in a row, Toyota snaps to take the leading stand in the sales chart in 2014 too. Selling the maximum number of cars in the year, Toyota did give a tough competition to Volkswagen and General Motors. The Japanese
Read complete "Toyota grabs the peak position..." article
January 23, 2015

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