Toyota Kirloskar Motor Private Limited (KTM), a subsidiary of world's largest car manufacturer Toyota Group has launched its mid-size sedan, Toyota Etios in India. This sedan was initially unveiled at the Auto Expo 2010 targeting the masses in India. Promoted as value for money car, new Toyota Etios has eye-catching interiors, powerful engine and higher fuel economy. Boasting these attributes, Toyota Etios is positioned along side with Maruti Swift Dzire, Tata Manza and Hyundai Accent.
As per Toyota's promise, Toyota Etios 2011 carries latest technology and comfort attributes. With this model in the entry-level sedan segment, Toyota Kirloskar Motor Private Limited (KTM) aims of clinch 10-15 per cent market share in the segment by the end of 2012. In order to attract the target audience, new Toyota Etios has been launched in petrol as well diesel version in seven variants, classified on the basis of comfort arrangements and other features.
As far as technical capabilities are concerned, this mid-size sedan is assimilated with high performance engine. The powerful engine of this entry-level sedan is supported by independent McPherson strut shock absorbers at front and non-independent Torsion Beam at rear. The firm chassis and streamlined design helps in better handling and deliver smooth on-road drive.
Toyota Etios Launch History
Toyota Kirloskar Motor Private Limited is the result of a joint venture between Toyota Motor Corporation and the Kirloskar Group. This company handles Toyota's Indian operations. Since incorporation in 1997, the alliance has rolled out various consumer-centric cars. New Toyota Etios, an entry level sedan, is an initiative of the prolific automaker to target masses with the low-cost sedan. Quality aspect has not been compromised to maintain the legacy of being among most successful car makers.
With the launch of Toyota Etios, Toyota challenges established industry leaders like Hyundai Motor India Limited and Maruti Suzuki India Limited. Currently placed as 7th largest car manufacturer of India, Toyota Etios along with its hatchback model are expected to improve Toyota's current position in India.
Toyota Etios Variants (Models)
Toyota Etios 2011 is launched in petrol as well as diesel versions, in seven variants. All the variants of the sedan are detailed below:
Toyota Etios Petrol Models
Toyota Etios J
Toyota Etios J is the base petrol variant of Toyota Etios, which comes with standard features ensuring comfort and security of passengers. Body coloured bumpers and full wheel caps define exteriors of the car. For ensuring comfort, it has an effective air-conditioner with heater, clean air filter, cooled glove box and digital tripmeter.
Toyota Etios G
Toyota Etios G is a variant higher than Etios J, distinguishing itself on the parameters of body coloured door handles, body coloured ORVMB pilla and an intermittent wiper. Among other notable differentiating features of Etios G are chrome garnish on boot, power windows, electric power steering and central locking. Moreover, it has several safety features, which are absent in the base model such include SRS safety airbags, anti-lock braking system (ABS) with electronic brake distribution (EBD) and driver seatbelt warning.
Toyota Etios V
Toyota Etios V is another appealing variant of Toyota Etios, which comes with several advanced arrangements and features. It has front fog lamps, 12-spoke alloy wheels, roof antenna and rear defogger as distinguishing features. Interior additions in this variant are tachometer, USB / aux-in capability music console, fabric insert door trim and chrome accented air vents.
Toyota Etios VX
Toyota Etios VX is the top end variant of Toyota Etios, which is loaded with an array of comfort and safety features. Toyota Etios VX has side skirt, audio controls on steering wheel, leather wrapped steering wheel and chrome accented shift knob, which are its attributes.
Toyota Etios Diesel Models
Toyota Etios GD
Toyota Etios GD is the base diesel variant of Toyota Etios, which is powered by a fuel efficient 1364 cc engine. Features of this variant are identical to Toyota Etios J.
Toyota Etios VD
Toyota Etios VD is another appealing variant, which comes with front fog lamps, 12-spoke alloy wheels, roof antenna and rear defogger. Interior additions in this variant are tachometer, USB / aux-in capability music console, fabric insert door trim and chrome accented air vents.
Toyota Etios VXD
Toyota Etios VXD is the top-end diesel variant, which comes loaded with several comfort features. It's side skirt, audio controls on steering wheel, leather wrapped steering wheel and chrome accented shift knob are some of the highlighting features.
Toyota Etios Pricing
New Toyota Etios price ranges between Rs. 4.90 lacs and Rs. 7.90 lacs (ex-showroom), across various Toyota flagship stores in India. Price of Toyota Etios car may differ due to the addition of optional features.
Toyota Etios Review
Indian subsidiary of Toyota Group, Toyota Kirloskar Motor Private Limited has come up with a low-cost sedan by the name of Etios. The manufacturer has managed to load several comfort and safety features in the car at the promised price-tag.
In context of appearance, Toyota Etios appears simple and describes balanced / proportionate approach of designing. Aggressive grille in the front section along with curves on bonnet provides character to the front. Large 15-inch wheels, vertical boot lid and large triangular lights are noteworthy exterior features of Etios. Interiors of Toyota Etios are appealing with bright red seats and a red gear knob. Leather-wrapped steering wheel is another highlight of the interior.
As far as technical capabilities are concerned, Toyota Etios is powdered by four valves per cylinder, delivering smooth on-road experience. Transmission is quick and the automobile pick-ups smoothly from low revolutions. Moreover, low weight of new Etios has improved the fuel economy of Toyota Etios car.
Toyota Etios Used Car Market
World's largest car maker Toyota Group is steadily winning confidence of Indian consumers. As of now, there is limited demand of used Toyota Etios cars in the second hand car market as model is launched quite recently. Except Maruti and Hyundai models, other car models fetch low price in used car market of India.
Toyota Etios Specifications
New Toyota Etios, entry level sedan from Toyota Kirloskar Motor Private Limited is assimilated with 1.5 litre 2NR-FE, Gasoline, 4 Cylinder 16V, DOHC petrol engine that churns out power output of 88.7 bhp at 5600 rpm and peak torque of 132 Nm at 3000 rpm. Engine of the high performance vehicle is complemented by 5-speed manual transmission mechanism that provides smooth on-road performance.
On the other hand, Toyota Etios 2011 diesel variants are loaded with 1364 cc engine that has power output of 67 bhp at 3800 rpm. Moreover, this four cylinder 8-valve SOHC engine has maximum torque of 170 Nm at 1800 to 2400rpm.
Toyota Etios Exteriors
Front end of the new Toyota Etios is aggressive and compact at the same time. Upper grille in chrome finish, black lower grille, pearl white fog lamps, standard rear side view mirrors, rain wipers and detailed headlamps collectively defines front portion of the mid-size sedan.
On the other hand, rear of Toyota Etios 2011 is appealing and is dominated by triangular shape tail lamp cluster, consisting brake, turn and reverse indicators. Exhaust pipes, side skirt and 12-spoke alloy wheels are other noteworthy exterior highlights.
Toyota Etios sedan has been designed with precision in context of size and boot space. Exterior measurements of the sedan are tabulated below:
Fuel tank capacity
Toyota Etios Interiors
Interiors of new Toyota Etios are designed creatively to attract the car lover. Its dashboard has a conventional instrument panel in the centre, which is easily readable. AC vents are provided on either sides of the dashboard. A touch-screen audio console is another highlighting interior element, featuring various operating switches. Additional steering mounted audio controls on three spoke design are one of the highlighting interior features.
The dual tone interiors, flat / sleek flooring, leather wrapped steering wheel, day/night inside rear view mirror, fabric insert door trim, driver side sunvisor and chrome accented air vents are other notable interior features.
In order to ensure utmost comfort of occupants, Toyota Etios has several comfort features. Audio controls mounted on three spoke steering wheel helps in convenient operation of audio player. Flooring of the sedan enhances comfort of passenger. Spacious boot space, central locking, glove box, power windows, cooled glove box and electric power steering also contribute towards the comfort of the passengers. Sporty front headrest, pillow type rear headrest, rear defogger, tilt steering, digital tripmeter are other noteworthy comfort features.
Toyota Etios 2011 boasts of plenty of storage space along with ample legroom, headroom and knee room. For comfortable entry / exit from the vehicle, rear doors have wider door opening. Besides comfortable room for five passengers, new Toyota Etios sedan has boot space of 595 litre.
Toyota Etios Mileage, Average and Fuel Economy
Toyota Etios is available in petrol as well as diesel variants, which deliver decent fuel efficiency. Petrol variants are powered by 2NR-FE petrol, 4 cylinder DOHC engine that gives fuel economy of 17.6 kmpl on highway. On the other hand, diesel variants are appreciated for fuel economy, delivering mileage of 20 kmpl. Excellent fuel economy of Toyota Etios 2011 is due to its light weight and an intelligent electronic throttle control.
Toyota Etios On-road Drive
The mid-size sedan, Toyota Etios is powered by dual camshaft / four valves per cylinder that ensures power-packed performance along with fuel efficiency. Its engine has been upgraded with advanced technologies for inappreciable power loss. Engine of Toyota Etios 2011 is supported by advanced pistons coated with molybdenum and electronic fuel injection system (EFI).
Its new age suspension mechanism provides stability and controlled on-road experience. The advanced suspension comprises Ventilated Disc brakes in front and Drum breaks at the rear. Moreover, it has substantially larger wheelbase measuring 2550 mm for controlled drive. Front independent and rear non-independent shock absorbers further streamline on-road pursuit.
Toyota Etios Power
Petrol powered Toyota Etios variants are assimilated with 1.5 litre capacity engine that churns out peak power of 88.7 bhp at 5600 rpm. This high performance engine has maximum torque of 132 Nm at 3000 rpm. Whereas, diesel powered variants of new Toyota Etios delivers 67 bhp power output at 3800 rpm and have maximum torque of 170 Nm at 1800 to 2400 rpm.
Toyota Etios Acceleration and Pick Up
Toyota cars are appraised for their comprehensive power, performance and reliability. Toyota Etios is assimilated with a refined engine, which produces sufficient power and torque for a decent acceleration / pick up. Petrol powered variants races from 0 to 100 kmph in just 12.5 seconds and attains top speed of 178 kmph. On the other hand, diesel variants accelerate from 0 to 100 kmph in 19 seconds.
Toyota Etios Safety and Security
New Toyota Etios has various active and passive safety arrangements to ensure safety and security of occupants. It has two safety airbags in the front to save driver and front passenger in an event of collision. Moreover, critical body elements have been reinforced for absorption of impact.
Anti-lock braking system (ABS) with electronic Brake Distribution (EBD), engine immobilizer, keyless entry, driver seat belt warning and Door Ajar Warning and traction control are highlighting active safety features of Toyota Etios.
Toyota Etios Comfort and Convenience
Toyota Etios 2011 is regarded among most comfortable cars in its league, precision designed for utmost comfort and convenience of passengers. Its large squabs, perfect backrest angle and cushioning provides comfortable seating. The spacious five-seater has an extra air-conditioning vent in the centre for the rear passengers. Moreover, its raised driving position allows better driveability. Outside visibility is further improved by slim / tucked back A-pillar and centrally mounted instrument cluster.
Toyota Etios Wheels
Toyota Etios J, Toyota Etios GD and Toyota Etios G are fitted with 175 / 65 R14 tyres. Wheel base of the car is 2550, which helps it in delivering excellent performance on all terrains. However, Toyota Etios VD, Toyota Etios V, Toyota Etios VX and Toyota Etios VXD variants have tyres measuring 185/60 R 15.
Toyota Etios Stereo and Accessories
Toyota Etios 2011 is provided with advanced music system to soothe the moods of the music lovers. As its entertainment quotient, Toyota Etios has a modern music console with 2DIN DVD / MP3 / AM / FM capabilities. This music console can either be handled by a remote control or from the steering wheels itself.
Toyota Etios Dealers
Toyota Kirloskar Motor Private Limited has 163 flagship Toyota dealership stores across the country. The widespread network of dealers scattered in various tier I and tier II cities deal in Toyota Etios cars.
Espirit Toyota, Galaxy Toyota (North Delhi) Galaxy Toyota (South Delhi) and Uttam Toyota are some of the acknowledged dealers of Toyota in New Delhi. Nandi Toyota, Ravindu Toyota and Viva Toyota are well-known flagship stores of Toyota selling Toyota Etios cars in Bangalore. In Mumbai, Toyota Etios cars can be availed from Lakozy Toyota, Madhuban Toyota, Millenium Toyota, Shinrai Toyota and Wasan Toyota.
Toyota Etios Company Quotes
Speaking at the launch, Mr. Hiroshi Nakagawa, Managing Director, TKM said “Etios has been received well by our customers in the petrol segment. We are now offering diesel variant to cater to wider customer choice. The diesel variant will provide our customers fuel economy with high performance. I would like to thank all our customers for their patronage and we look forward to delighting our customers with the ‘Q’ Class Experience.”
Mr. Sandeep Singh, Deputy Managing Director, Marketing, TKM said, “We are glad to widen the product range available to our customers. The alternative fuel options are being offered in response to customer feedback, however we would like to educate the customer in order to enable them to make the right choice of fuel, subject to the usage of the vehicle. The customers have accepted the Etios and Etios Liva well; we have more than 33,000 happy customers. We are thankful to our customers for the encouraging response.”
Etios chief engineer Yoshiri Nortitake said: "We started with India because it's the most competitive market, with the cheapest cars. We figured that if we could make it here, we could make it in other emerging markets."
Toyota Etios Competitor Analysis
Toyota Etios 2011 is pitted against acknowledged car models like Hyundai Accent, Maruti Swift Dzire, Tata Manza and Chevrolet Aveo. Hyundai Accent is one of close counterparts of new Toyota Etios, which has been around in the Indian market for more than a decade now. The face-lifted edition of Hyundai Accent appeals with its stylish appearance, featuring chrome finished front grille. Moreover, interior features such as leather wrapped gear knob and wooden finish are some of the distinguishing interior features of this entry-level sedan. Moreover, CNG and LPG variants of Hyundai Accent are also available.
Maruti Swift Dzire, one of the most popular entry level sedans of the recent times in India is one of the contenders of new Toyota Etios. Receiving an overwhelming response from the Indian buyers since its launch, Swift Dzire is high in demand.
Tata Indigo Manza is another entry level sedan that challenges Toyota Etios. It is promoted as a combination of technology, space, features and appearance. Launched in 2009, Tata Indigo Manza has steadily created its space in the competitive segment. Apart from affordable pricing, excellent mileage, new Toyota Etios has 7-speed front wiper with 'SMART WIPE', ABS technology and engine immobiliser as distinctive features.
Emulating well-established models such as Hyundai Accent and Maruti Swift Dzire in its segment is a challenge for the mid-size sedan. Characterised by quality and reliability, Toyota Etios has earned reputation in the segment.
Toyota Etios Pros
Excellent ride quality at high speed and stability priority is the major highlight of the car, which has firm suspension set-up for better control. New Toyota Etios cruises smoothly even at brisk pace, beating its rivals. Moreover, its advanced suspension copes up well and the sedan remains grounded on any kind of road surface. Complementing stable ride, Toyota Etios is highly fuel efficient.
Toyota Etios Cons
The manufacturer has compromised on the engine capacity of Toyota Etios due to which it gets negative ranking. Moreover, its dashboard is ordinary in appearance, featuring average looking meters and other interior arrangements.
Toyota Etios Conclusion
The latest range of Etios from one of the world's largest car makers Toyota Group is targeted at family customers who need comfort and fuel efficiency in one package. Simple in appearance, Toyota Etios 2011 has been designed keeping in mind preferences of Indian consumers. Apart from refined features like fuel economy and swift handling, Toyota Etios also beats its counterpart in the league in terms of space and comfort.
An advanced suspension system and adequate ground clearance provides safety from worst potholes and speed breakers. Moreover, Etios has been designed using light weight materials that enhance its on-road performance and fuel efficiency. It is 80 kg lighter than Maruti Swift Dzire. The refined Toyota engine is assimilated with the drive, which has shown vocal approach on road with minimal noise. It's high performance engine and smooth transmission is support by light steering wheel that requires little effort.
The company aims to make its presence in the highly competitive B segment with the new Toyota Etios. In the very first phase, Toyota Etios 2011 has become a success story, recording more sales than projections.