Toyota Cars in India
Toyota Motor Corporation (TMC) is world'sbiggest automaker in terms of production and is ranked eighth in 'Fortune 500' global rankings for year 2011. The company with its headquarters in Toyota City, Aichi, Japan has its presence all over the world and has nine manufacturing and research units in North America. With core competency in production of LCV, HCV, Cars and Heavy Buses the company is also a major player in the production of Hybrid cars. As per Toyota company profile 3 million hybrid cars have been sold under the brand name Toyota.
The company is currently headed by Mr. Fujio Cho, who is Chairman and Representative Director of Toyota Motor Corporation. Mr. Akio Toyoda is the President and Representative Director of the company. Toyota company operates through two major divisions in North America, namely Lexus and Scion and has a total of seven subsidiaries. So far the company has been able to establish 50 overseas manufacturing companies in 26 countries and regions. Toyota company cars are available in more than 170 countries and regions around the globe.In Japan alone, the company owns fifteen state-of-the-art manufacturing plants. All these plants are engaged in production of more than eighty models of belonging to different categories.
Toyota company history can be traced back to early 1920's when Kiichiro ToyodaestablishedToyoda Automatic Loom Works. He entered the automobile manufacturing business at that time when it was considered risky. In 1934, Automobile Department was incorporated as a part of Toyoda Automatic Loom Works, Ltd. and in 1935 prototype models of A1 Passenger car and G1 Truck were completed. One year later, these became a part of mass production with the establishment of brand, Toyota. In 1937, finally the company was registered as Toyota Motor Co. Ltd.
According to Toyota company profile, production of renowned GB truck started in the year 1938 when Koromo Plant became operational. In the succeeding years, AE passenger, KB truck and AC passenger cars were launched and they became highly popular due to their reliability and cost effectiveness. Undeterred by World War, by 1947, Toyota Company had reached production mark of 1 lac vehicles. In 1949 company entered the compact car segment with launch of SD passenger cars. 'Land Cruiser' that we know today was originally launched as BJ Toyota Jeep in 1951.
As a major development in Toyota Company, 'Toyota Motor Sales, U.S.A. Inc. was established in 1957. By 1962, company had reached a production figure of 1 million vehicles and had started operations in Brazil and Thailand. In 1967, company became a partner of Daihatsu Motor Co. Ltd, which currently is one of subsidiaries of Toyota Company. Various well-known models like Corolla, Chaser, Celica and Allion were launched in this decade. By the end of 1979, cumulative exports of the company reached a mark of 10 million units. The decade also witnessed expansion of Toyota with establishment of various production units and technical centres throughout Japan and USA.
Toyota company history reveals that, where 70s was a decade of expansion, 80's could be easily called a decade of mergers. In 1982, a major merger brought Toyota Motor Co. Ltd. and Toyota Motor Sales Co. Ltd. together to form Toyota Motor Corporation (TMC). In 1984, TMC joined hands with another major automaker, General Motors. By the year 1986, Toyota vehicles were sold by the company and two years later the annual production capacity of the company had reached 2 million units mark. An important division of TMC, Lexus was established in the year 1989.
In 90's, TMC started establishing its foothold in European markets with establishment of Toyota Motor Manufacturing (U.K.) Ltd. (TMUK), which started its production in 1992. Famous models like Prius and Harrier were launched in 1997. Toyota entered Indian markets in 1999, when Toyota Kirloskar Motor Ltd. was formed. In the same year, company got listed in London and New York Stock Exchanges. The company started its venture in countries like China, France and Poland in the succeeding years of the new millennium. It also made its presence felt in the motor sports, including a brief stint in Formula 1. In 2009, a major milestone in the sales of hybrid Toyota company cars was achieved when it topped 2 million units. TMC continues its winning run with record breaking performances till date.
Toyota company profile reveals that it was Kiichiro Toyoda who incorporated the idea of producing motor vehicles, which was quite contrary to family business of Loom works. During late 1920s, he visited several parts of United States and Europe to assess the prospects of automobile trade. He himself started research into automobile engines in 1930 and finally with his efforts, Toyoda Automatic Loom Works Ltd. started a division for automobiles in 1933.
He continued his mission with the launch of new vehicles and expansions in the succeeding years. After his death in 1954, Toyota Company was not in a very good shape with flagging sales and profitability. Finally, under guidance of Eiji Toyoda, who was the new head and cousin of Kiichiro Toyoda, company regained momentum. It was his efforts that brought famed luxury vehicle brand, Lexus into existence.
Toyota in India
Toyota company in India is relatively a newcomer and started its venture in Indian markets in 1997, when it started a joint venture with Kirloskar Group. This joint venture was named as Toyota Kirloskar Motor Private Limited and has in fact led to the establishment of a manufacturing plant in Ramanagara District of Karnataka state. It was further strengthened with establishment of Toyota Kirloskar Auto Parts Private Ltd. in 2002. Currently, nine models of Toyota belonging to various segments are under production. Toyota Company is also involved in various social initiatives and has established centres for technical education in India.
Toyota Manufacturing Facilities
Toyota Kirloskar Motor Private Limited has established its manufacturing plant in Bidadi, which is very near to capital of the state of Karnataka, Bengaluru. As per Toyota company profile, the facility is spread over an area of 432 acres and employees more than 4900 workers till date. Some of the cars like Camry and Prius are imported as completely built units, while others are manufactured completely at the plant. With the launch of new vehicles like Etios and Etios Liva Toyota company has experienced a steep rise in demand and is expected to boost up production, which currently stands at 80000 units per year.
Toyota Vehicle Models
As per Toyota company profile, company currently brings Land Cruiser, Prius, Camry and Prado, as completely built units from its overseas plants, while models like Fortuner, Etios Liva, Etios, Corolla Altis and Innova are manufactured in India.A brief description of these Toyota company cars is given below.
Toyota Current Car Models
Etios Liva is a Q Class Hatch, which was launched in June 2011. This car, which is available in seven dynamic colours and four variants, is powered by a 4 cylinder 16 valve, 1197cc BS-IV compliant engine that provides a mileage of 18.31 kmpl. This Toyota company car comes with a five speed manual transmission, power steering, AC and an integrated audio system with steering mounted audio controls in its high end variants. Anti-lock braking system (ABS) with Electronic brakeforce distribution (EBD) and dual SRS air-bags are included as a safety features in this small hatchback. The sporty design of this vehicle has one of the most comfortable and spacious interiors in its segment and gives a strong competition to its competitors.
Launched in December 2010, Etios is a B segment compact sedan. The car in six vibrant colours and four variants is powered by a 1.5L, 16 valve DOHC BS-IV compliant engine that has fuel economy of 17.6 kmpl of petrol. A five speed manual transmission and power steering has been provided for this two wheel drive sedan. The air conditioning is enhanced by company's 'clean air filter'. Unlike other sedans developed outside India, this Toyota company car has been specially designed keeping Indian perspective in mind.
Innova with its launch in February 2005 created a new segment in Indian automobile space. The car is claimed to be India's first 3-row seating passenger luxury vehicle and remains one of the highest selling vehicle from the company. This Toyota company car is available in both petrol and diesel engine variants. In 2009, the CNG variants of Innova were also launched. A host of premium segment comfort and convenience features along with basic amenities like air conditioner with heater has been provided in the cabin of this vehicle. A limited edition Innova Crysta was launched in August 2011, which incorporated special features like smoked alloy wheels, rear roof spoiler, dual tone leather seat covers, dark wood panel and similar high class improvements.
An executive class sedan Corolla Altis has gone through minor facelifts since its launch in 2003. A CNG variant of this car was launched in 2010 and latest of these launches occurred in June 2011. This Toyota company car is available in petrol and diesel engine variants. Petrol version comes with 1798cc, 2ZR Dual VVT-i BS-IV compliant engine and is offered in 7-speed sequential shiftmatic (AT) or 6-speed manual transmission. The diesel variant is powered by 1ND D-4D diesel engine with variable nozzle turbo and intercooler. Available in seven vibrant colours, the sedan is laden with some advanced comfort and convenience features like touch screen controls for its DVD audio system, one touch start, smart entry and a new eco-driving indicator.
Toyota company in India launchedFortuner in August 2009. This Toyota company car is an ultimate sports utility vehicle equipped with a 3L D-4D diesel engine and intercooler turbocharger. The full-time 4 wheel drive vehicle is offered in 5-speed manual transmission and is capable of giving optimum performance in all terrains. The vehicle has host of comfort features that are available only in premium segment sedans. Like any other SUV, it comes with a power steering, windows, disc brakes with ABS and SRS air-bags for driver and co driver.
Toyota Camry has been available in India from the very beginning and has gone through subsequent re-launches in 2005 and 2009. The 2.4 Litre 4-Cylinder VVT-i BS-IV compliant engines, introduced for the first time in 2005 version are still continued. This premium segment sedan is available in both manual and automatic five speed transmissions. These Toyota company cars have advanced comfort features like power control for driver seat adjustment and audio system with MID control on steering wheel. Other features that are packed in this car are climate control air conditioning, sensor controlled wind shield wipers and include six SRS air bags for safety.
Toyota's acclaimed Third Generation Prius was launched in India in January 2010. This hybrid electric car from Toyota Company in India was displayed for the first time at Auto Expo 2010 in New Delhi. This Toyota company car comes with a 1.8L, 2ZR FXE engine that works in three modes for better power, fuel economy and finally an electric mode that works entirely on rechargeable batteries. Car comes with electronically controlled shift lever, push start system, smart entry, audio system with steering mounted controls, bluetooth, ABS with EBD, disc brakes and SRS air bags.
Land Cruiser Prado
Toyota company in India introduced Land Cruiser Prado in November 2004. It was company's fourth major launch after Corolla, Qualis and Camry. Like the Camry, Land Cruiser Prado was imported in India as a completely built unit. The stylish sports utility vehicle is powered by a giant 2982cc, 16 Valve DOHC, D4-D Diesel Engine with Intercooler Turbocharger. The vehicle has 18 inch tubeless radial tyres with all time four wheel drive, 5-speed manual transmission and includes ventilated disc brakes with ABS and EBD. It has an unending list of comfort, security and advanced technical features that make it an ultimate all terrain luxury sports vehicle.
Land Cruiser 200
Land Cruiser 200 is an ultimate SUV with a 4.5-litre V8 Diesel Engine. This Toyotacompany car comes with all time four wheel drive and 6-speed automatic transmission. A host of comfort features like Moonroof, EMV Screen, 6 DVD changer JBL Audio System with 14 Speakers and an advanced four zone climate control air conditioning system. Vehicle Stability Control, ABS with EBD and ten SRS air-bags have also been included as an essential security feature.
Toyota Discontinued Cars
Though, Toyota Kirloskar Motor has been successful with its launches in India, a lot of its models have gone through significant changes due to market demands and new technical guidelines by the government. Company was also forced to stop production of Toyota Qualis which remained company's highest selling multipurpose vehicle till February 2005. The vehicle was adjudged winner of the prestigious JD Power IQS award for the third time in a row. However, Toyota Company felt that, with evolving needs of the Indian customers, it was time to bid adieu to this vehicle in order to make avenues for new entrants.
Toyota Upcoming Cars
According to Toyota company profile, all new Avanza will be entering Indian markets in the early 2012. This multi purpose vehicle is expected to include 1.5 litre 4-cylinder 16 valve VVT-i petrol engine similar to the Innova that is already doing well in Indian markets. It is expected that vehicle with its sportier built will give a strong competition to Chevrolet Tavera and Mahindra Xylo.
Toyota Sales & Service Network
Toyota company in India has an extensive and evolving sales network across the country. At present there are 158 authorised dealerships across all major cities involved in delivering quality products to the customers in India. With launch of new vehicles like sedan Etios and hatchback Liva, the company expects a steep rise in demand. Keeping this in mind, there are already some plans in pipeline to expand the sales network to 175, by the end of this year.
Toyota Sales Performance
Toyota company in India is a joint venture of Toyota Motor Corporation and Kirloskar group with 89% and 11% of equity participation, respectively. According to Toyota company profile, it registered a 99% growth in sales with 13592 vehicle units, in July 2011. Sales during the same period a year ago stood at a humble 6834 units. The company sold 9681 and 7470 units in the months of April and May in 2011 and with launch of new vehicles, it is expected to rise further.
A total of 4095 units of the new sedan, Etios were sold in July 2011. The new hatchback, Liva has also been received positively with sales figure of 2551 units in this month. A healthy growth rate of 22% was also seen in the sales of Corolla Altis, which found 1030 new satisfied customers. Innova remains the highest selling vehicle with sales of 4816 units in July 2011. 1060 units of new SUV, Fortuner were also sold in the same month.
Toyota Used Car Market
When it comes to pre-owned cars, people are always iffy about the transactions. It is never for sure, that a mutual agreement between the buyer and seller of the car is just. Hence, in order to provide its customers a right avenue for sales, purchase and exchange of Toyota company cars, company has established Toyota U-Trust Program. One can also make transactions related with cars of any make and model.
Each of the cars at these dealerships undergo a thorough inspection, evaluation and refurbishment before these are passed on to the customers. Toyota ensures that the procedures are kept transparent and as simple as possible. One can get a new Toyota or an old Toyota in lieu of the vehicle brought at the centre. At the same time, these cars carry a certificate of warranty covering up to 15000 km in a period of one year. These Toyota company cars are also eligible for three labour free services at any authorised Toyota dealerships across the nation.
Toyota Future Plans
Toyota Kirloskar Motor (TKM) so far has received a tremendous response from the market and has planned further increase in its production capacity to 3,10,000 units by 2013. As per Toyota company profile this setup would require a heavy investment of nearly Rs. 8980 million. Undoubtedly, it would create a lot of new employment opportunities in the country.
The company has already announced production increase in first half of 2012 to 210000 units. This decision has come after a heavy rise in the demand of Fortuner, Corolla Altis, Etios and Etios Liva cars. On the other hand, Innova continues to dominate the sales chart with its 4816 units sold in the month of July alone.
TKM, has two plants in Bidadi, in the state of Karnataka. The increase in production will lead to a change of 10000 units on annual basis in first plant and a change of 90000 additional units in second plant. The first plant will handle MPVs like Fortuner and Innova, while Corolla Altis, Etios and Liva will be manufactured at the second plant.
By 2014, company plans to start installing aluminium casting and machining lines in India. These lines will function under Toyota Kirloskar Auto Parts Pvt Ltd (TKAP), which will also be involved in manufacturing auto parts for Etios and Etios Liva. TKAP is planned to start operations by third quarter of 2012.
Toyota Corolla has been in production since last 40 years, with 30 million of its different versions sold throughout 140 countries of World. By far, it is one of the most appreciated and recognised Toyota vehicle. Its fame is only bettered by another vehicle from the same manufacturer, which has even a longer history in Toyota production line up. It is the famed Land Cruiser, which initially was known as a Toyota Jeep BJ that served the military.
Apart from motor vehicle production, Toyota had a brief run in Formula 1 racing and formed Toyota F1 team, which performed well for some time. During this time, team had a contract with Ralf Schumacher who was able to provide few podium finishes to the team. Toyota is deeply involved in development of futuristic technologies and some of its vehicles are in fact an example of it.
It is also engaged in the materialisation of concepts like Personal Mobility. Winglet, i-Swing and i-Real are two such vehicles that realise the idea of Personal Mobility. One can stand on a winglet, which is claimed to be a robot designed for assistance in mobility. i-Real and i-Swing are prototypes with the same concept and were showcased in Tokyo Motor Show 2007. These three wheeled mobility devices can travel at a speed of 30 kmph.
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