Tata Motors, the country’s largest auto maker, has introduced the new generation model of its Safari series, Tata Safari Storme in the Indian auto industry on October 17, 2012. The model was initially showcased at the 2012 Delhi Auto Expo, scheduled in January, and was able to grab the attention of a large number of auto aficionados. Industry experts believe that the model is basically a refreshed and updated avatar of old generation Safari. Interestingly, since 2010, the model has been provided with several overhauls to lure the hearts of Indian buyers.
Tata Safari Storme has delivered a stiff competition to Mahindra Scorpio and XUV500, which are known as the segment rulers. The 2012 Tata Safari Storme is based on the X2 platform, which is a new ladder chassis of the company and is also shared by its flagship model Aria. With its new chassis, the car maker was able to reduce the overall weight of the model and has also improved the handling and ride quality of the vehicle. In a first look, it can be said that the Tata Safari Storme in India resembles much to its sibling, in spite of the fact that several cosmetic changes are provided to the model.
Tata Safari Storme features a 2.2 litre Varicor diesel engine, which has enough potential to belt out a maximum power of 140 bhp with a peak torque of 320 Nm. In order to add to the performance of the engine, it has been mated to a new G76 MKII-five speed manual gearbox, which offers enhanced gear shifts. The auto maker has offered the model in four wheel drive chassis, which is complemented by its low gear ratio.
Tata Safari Storme in India is provided with a complete makeover and its interiors have also been updated. The dashboard of the model is exclusively designed with quality wood, which makes it look advanced and sophisticated. The car maker has also paid much attention to the interior comforts of the model, which makes it a good option to carry on long trips. However, exteriors of the model are slightly toned down and are known to be inspired from Rang Rover.Tata Safari Storme Variants
Tata Safari Storme in India has been introduced in four different variants, namely LX, EX, VX and VX 4x4/4x2. All the variants are incorporated with a same 2.2 litre Varicor diesel engine, which churns out a peak power of 140 bhp with a maximum torque of 320 Nm. Safari Storme VX happens to be the base model, while the VX is top of the line, which is packed a large number of features.Tata Safari Storme Pricing
Tata Safari Storme car was a much awaited model prior to its launch and was warmly accepted by the Indian auto aficionados. The pricing of Storme cannot be termed as economical and is little heavy on the pockets of Indian buyers. However, considering its features and advancements, the model happens to be a good deal from the auto maker.Tata Safari Storme Review
2012 Tata Safari Storme is one of the best options in Indian auto market to embark on long trips. The model can easily seat seven individuals and boasts of ample leg room, shoulder room and head room for all the passengers. As a part of safety, the vehicle has disc brakes at the rear wheels, whereas the ventilated brakes are provided in the front part. The model holds a good grip on roads and does not shook at high speeds, which makes it a decent option for city as well as highway driving. Power assisted steering wheel of Tata Safari Storme in India is quite efficient and provides a complete control of the vehicle in the hands of driver. In order to offer a joyful and hassle free drive to its occupants, the vehicle has been incorporated with independent double wishbone suspensions in front and torsion bar system at rear, which enables it to smoothly glide over the Indian potholes.Tata Safari Storme Specifications
New Tata Safari Storme is equipped with a performance oriented 2.2 litre Varicor diesel engine, which has a displacement of 2179 cc. Mated to an efficient six speed transmission system, engine of the model has brilliant performance with improved acceleration and fuel economy. The maximum power churned out by the engine of Safari Storme stands at 140 bhp at 4000 rpm, while its peak torque measures around 320 Nm at a fairly low 1700 rpm.Tata Safari Storme ExteriorsExterior Appearance
Tata Safari Storme car has catchy exteriors, which comprises refreshed head lights accompanied with a fresh design at front fascia. The new designing language used within the model provides it a more fashionable look, which enables it to emerge as a head termer over the roads. Projector head lights, revamped front bumpers, neatly chrome designed radiator grille, oval fog lamps are the major highlights of the new model. Besides, the rear end is also provided with a makeover, which makes it look different from the current generation Safari. Interestingly, the wheel from the tail gate has been removed from new Tata Safari Storme and has been placed below the chassis, which has significantly reduced the weight of tail gate and made it look better. The roof rails and rear spoiler will aerodynamically help the model during high speeds. The rear part of the model also contains dual chrome plated exhaust pipes, defogger and a wiper, which also adds to the safety feature of the model. The new generation model of Tata Safari has been provided with universal looks and futuristic advancements, which has made it a perfect option for city as well as highway driving.
Tata Safari Storme’s exteriors are quite different from old generation model and are more appealing in nature. Front end of the model is quite neat and is said to be inspired to be inspired from the designing terminologies of Range Rover. The SUV boast of coloured bumpers, fitted with oval fog lamps. Adding to the side profile of the model, the five spoke alloy wheels with large wheel arches and body coloured door handles makes the 2012 Tata Safari Storme more appealing. Similar to the top end model of Safari, Storme also features electronically adjustable outer rear view mirrors. Features like keyless entry and remote fuel filler are some of the addition features provided within the model to make it stand apart from other rivals of the same segment.Tata Safari Storme Interiors
Tata Safari Storme feature comfortable interiors and is packed with a host of advancements. The model is mainly a seven seater and has ample space for all the occupants. Tata Safari Storme in India is equipped with new meter dials, which are illuminated with white backlight. The dashboard of the model is made up of quality plastics and has been designed in black and beige colour to make the front cabin more appealing. Besides, the air conditioning system of the model has climate control feature, which maintains the overall temperature within the model.
2012 Tata Safari Storme’s instrument cluster has big sized dials, which makes the reading even more clear than the previous generation model. Adding to the convenience of front passengers, the new generation model has cup holders in the front, which can easily fit bottles, glasses and cans. Features like power windows and power steering provides a joyful drive to the passengers and driver. In order to provide more driving convenience, the head light controls are placed near the steering wheel of the model. The new Safari Storme has also witnessed a slight modification in the door pads and seat covers, which are now covered with leather fabrics. To increase the size of already massive boot, the third row seats can be easily folded, providing sufficient space to hold volume of luggage during long trips. The driver’s seat of Tata Safari Storme car can be manually adjusted and features improved ergonomics for the driver.Interior Comforts
Tata Safari Storme has ample of comfort features, which enables the model stand apart from its counterparts. This new SUV from the stables of Tata Motors is quite spacious and offers ample leg room, head room and shoulder room for all the passengers. The rear seats are also provided with air conditioning vents, which make them feel comfortable. Features like remote fuel filer, central remote locking, tinted glass, outer rear view mirror indicator, power windows, electric door side mirrors, rear wiper and automatic climate control adds to the efficiency of Tata Safari Storm in India.
When compared with the old generation Safari, the new model scores a clean chit in terms of comforts.Tata Safari Storme Fuel Economy
Tata Safari Storme in India is incorporated with an efficient engine, which not only churns out a brilliant output, but also delivers an impressive mileage. With a maximum power of 140 bhp and peak torque of 320 Nm, the model does not lag behind on the grounds of mileage. The new Tata Safari Storme in India covers a distance of around 10 kmpl in city, while delivers a fuel economy of 14 kmpl on highways.Tata Safari Storme Power
Tata Safari Storme features a powerful engine, which has the potential to perform a magic on Indian roads with the little intervention of driver. The 2.2 litre Varicor diesel engine of this model has a displacement of 2197 cc, which generates a peak power of 140 bhp at 4000 rpm. Along with this, the highest torque of new Tata Safari Storme measures around 320 Nm at fairly low 1700-2700 rpm. Besides, the powertrain of this model is specially designed, which ensures minimum noise, harshness and vibration level.Tata Safari Storme Acceleration and Pick-up
New Tata Safari Storme car comes with a performance oriented 2179 cc engine, which has enormous power and torque output. The drive train of this SUV enables the vehicle smoothly clock a good speed in no time. The diesel engine of Safari Storme is assimilated with a five speed manual transmission system with a low friction bearing, which together adds to the overall driving experience.Tata Safari Storme Safety and Security
Tata Safari Storme is packed with a large number of safety and security features, which together ensures safety of its passengers. The new model comes fitted with remote control central locking system, which makes sure that the vehicle is protected from thefts. Besides, the safety advancements like airbags, parking sensors, front fog lamps, Anti-lock Braking System (ABS), Electronic Stability Control (ESC), traction control, brake assist and Electronic Brake Distribution (EBD) system, ensures the safety of its passengers in case of any unwanted situations. Other such kind of features packed within the model includes,Tata Safari Storme Wheels
Tata Safari Storme car is provided with five spoke alloy wheels, which make its side profile charismatic. The tyre size of Storme measures 235/70 R16 105 S, which makes its ground clearance 195 mm.Tata Safari Storme Stereo and Accessories
Tata safari Storme car is equipped with a sound music system, which maintains a soothing ambience within the model. The SUV is equipped with a cutting edge music system, which delivers decent quality music. Compatible with CD, DVD, bluetooth, AUX-in and USB, the music system of Safari Storme has good number of speakers fitted within the cabin.Tata Safari Storme Dealers
Tata Safari Storme Company Quotes
| Location || Dealers |
| New Delhi || · Autolink enterprises (i) pvt ltd- M-3 Hauz khas enclave. |
· Him motors india ltd. - new Rohtak road peeragarhi.
· Pawha International pvt ltd - Wazirpur industrial area
Autolink Enterprises (i) pvt ltd - Outer Ring road.
| Mumbai || Wasan motors ltd. - Western express highway Borivali (east)Om Sai motors pvt. ltd. - Kandivali· Concorde motors (india) ltd - Malad West. |
· Balaji cars pvt ltd
| Pune || Pandit Automotive pvt ltd – PimpriPandit Automotive pvt ltd - Tilak road· National Auto wheels pvt ltd - Hadpsar Mundhwa Bypass |
| Kolkata || · Lexus motors ltd - Bose Road |
· K B motors pvt ltd - Circular road
· R D motors - Raghunathpur (n)
· K B motors pvt ltd - Diamond Harbor road crossing
| Bangalore || Concorde motors - Near dairy circlePrerana motors - Ring roadKHT motors – BangaloreEbony automobiles pvt ltd - Nagawara |
| Chennai || · Concorde motors – Ambattur |
· V S T motors limited - Anna nagar
· Tafe Reach limited - Anna Salai
· Meenatchi Cars pvt. ltd. - Aminjikarai
| Chandigarh || · Speed motors - Industrial area phase i |
· RVK international - G.t. road
J P motors - Village Anji
At the time of unveiling the model at 2012 Delhi Auto Expo in January 2012, the Managing Director of India Operations, P.M. Telang, had said, “With the Safari Storme, the iconic Safari becomes a contemporary SUV suited to the desires of today’s SUV lovers.”
In launch ceremony, the Managing Director of Tata Motors Group, Karl Slym said, “We need to have more presence in the volume segment, where 70 per cent of sales are from small cars. Not only that we also need to be present in the SUV segment, where we have just introduced the Safari Storme to add to the existing Safari.”
He further said, “In the Tata Safari Storme, we once again demonstrate Tata Motors' commitment to customer centricity. We were the first to introduce SUV's in India. We now leverage our experience and customer understanding, creating an ideal SUV for today's motorists, who desire in their vehicle a perfect combination of versatility and luxury.”
Expressing same views, the President of Passenger Car Business Unit, Tata Motors, Ranjit Yadav, quoted, “The Tata Safari Storme is going to be the preferred choice among all age groups. The customer today is looking for style, technology and performance. The Safari Storme is the best combination of these attributes. It is the Real SUV.”
On the launch ceremony, Neeraj Garg, Vice President, Commercial - Passenger Car Business Unit, Tata Motors, commented, "The Safari Storme is indeed a go-anywhere vehicle. We have designed, powered and embellished it keeping in mind that our customers will be proud to be seen in the Safari Storme anywhere and on any occasion."Tata Safari Storme Competitor Analysis
Tata Safari Storme has emerged as one of the good options for SUVs in the Indian auto market and thus, has delivered a stiff competition to the same segment models like Mahindra XUV500, Xylo and Toyota Innova. Mahindra XUV 500 is equipped with a mHawk, direct injection diesel engine, which has a displacement of 2179 cc. The maximum power produced by the engine of this model stands at 140 bhp with a highest torque of 330 Nm, similar to that of generated by Tata Safari Storme car. Adding to its performance, XUV500 has been mated to a six speed manual transmission system, while the Safari Storme is assimilated with a five speed. This difference between the two makes the Mahindra’s model a clean winner in terms of acceleration and pick up.
On the other hand, Toyota Innova has been offered in two different engine options, namely petrol and diesel. The petrol variant is equipped with a BS IV gasoline 2.0 litre, four-inline cylinder engine, which has 16 valve DOHC. The maximum power produced by it stands close to 130 bhp with a maximum torque of 181 Nm. Besides, the diesel variant is equipped with a intercooler turbocharger, four-inline cylinder engine, which has a displacement of 2494 cc. The maximum power generated by the engine of this model 100 bhp at 3600 rpm with a maximum torque of 200 Nm at a fairly low 1400-3400 rpm. Both the models are mated to a five speed manual gearbox, which has smooth and easy shifts of gears.Tata Safari Storme Pros
Tata Safari Storme has ample space at interiors, which enables it to conveniently seat seven individuals. The model sports advance features and cutting edge technology, adding to the comforts of passengers. Engine of the model is quite powerful and has brilliant output with controlled emissions.Tata Safari Storme Cons
Tata Safari Storme price in India is quite heavy on the pockets of buyers. The quality of fabrics used in interiors somehow reeks in quality. Tata Motors has provided a boxy look to the model and the vehicle appears more of a van than the SUV.Tata Safari Storme Conclusion
Tata Safari Storme is one of the finest models introduced by the auto maker in India. The model is equipped with some of the finest features and advancements, which enables it to stand apart from the competition posed by the counterparts. Tata Motors has introduced four variants of the model, which are all equipped with a similar engine; however comforts and luxury features differ. Available in only diesel option, the model has low maintenance cost, which reduces its running cost. Industry experts believe that Storme has somehow shared few credentials from its sibling Safari, which can be clearly seen in its body design.