New Tata Aria launched by Tata Motors is the first four wheel drive crossover in India, which has a combination of stylish features of SUVs (Sports Utility Vehicle) and a sedan. The seven seater crossover was first exhibited in 2000 at Geneva Motor Show. This car has all the necessary attributes such as comfort, space and stylish design that have given tough competition to both SUVs and MUVs (Multi-utility Vehicles).

Tata Aria 2011 is equipped with 2.2 L, DICOR (Direct Injection Common Rail) diesel engine, which is similar to the engine fitted in Tata Safari. This diesel engine is a very competent engine, which provides good fuel efficiency and comfortable riding experience on different types of roads. The DICOR engine of Aria has the ability to produce maximum power of up to 140 bhp @ 4000 rpm and maximum torque of about 320 Nm @ 1700-2700 rpm.

New Tata Aria in India comes in both 2WD (Two Wheel Drive) and 4WD (Four Wheel Drive) options. These options are available in the different variants of the car, namely Aria Pride, Aria Pure, Aria Prestige and Aria Pleasure. The stylish yet comfort features of this car are gear shift knob, leather seats, leather covered steering wheels, power steering and automatic climate control AC. It also comprises satellite navigation system, broad alloy wheels, keyless entry, drive info system, 2 DIN integrated stereo audio system and rain sensing automatic wipers.

The safety features of New Aria include twin port calliper ventilated disk brakes at both front and rear, EBD (Electronic Brake Distribution) and ABS (Anti-lock Braking System). Cruise control, six airbags, darkness sensing lights, child safety lock, hydro form chassis frame, fog lamps and engine immobiliser with perimetric alarm system are also there in the car.

Tata Aria Introduction

Tata Aria Launch History

New Tata Aria 2011 was introduced on 2nd August 2011 in 4x2 and 4x4 models with a starting price of 11.61 lacs rupees. The three trim levels include Aria Pure, Aria Prestige and Aria Pleasure, while Aria Pride is the top-of-the-line variant, which can purchased only in 4x4 versions. The launch of this vehicle took place in October 2010 and it was finally made available to the Indian customers from 2nd August 2011.

Tata Motors have introduced Tata Aria Cars in 25 major cities of India with around 69 Tata car dealerships. This new car is a luxury vehicle, which is a perfect combination of Multi-utility Vehicle (MUV) and a Sports Utility Vehicle (SUV). It comes under the crossover segment of the company and is equipped with advanced interiors and safety features.

Tata Aria Variants (Models)

There are three trim levels versions in Tata Aria including Aria Prestige, Aria Pure and Aria Pleasure. This car also includes a top-of-the-line model, Aria Pride, which is available with ABS, 2 DIN integrated music system and other comfort features. Tata Aria Pleasure has a black dashboard with features such as leather seats, fog lamps, cruise control, airbags, engine cover and parking sensor. The other variants include the following:

Models	Features
Tata Aria Pleasure Fabric	Beige fabric upholstery with black and beige interiors, wood inserts, electrically adjustable ORVMs, air bag for driver and co-passenger, dual AC, chrome surround grille, body coloured rub rails and 16 inch steel wheels
Tata Aria Prestige Fabric	Tata blue connect (5 phones paring capable), driver and co-driver airbags, ultrasonic reverse guide system, dual AC with automatic climate control, electrically adjustable and retractable ORVMs, rain sensing wipers, darkness sensing headlights, glove box chillers, 17 inch alloy wheels, full chrome grill, body coloured rub rails with chrome insert and fabric upholstery with black and beige interiors.
Tata Aria Prestige Leather	Three interiors colour scheme options of black & plum, black & black and black & beige
Tata Aria Pride	Top-end variant with 6 air bags (driver and passenger, side and curtain air bags), ESP and traction control, satellite navigation system, Tata blue connect (5 phones paring capable), reserve guide system, dual AC with automatic climate control, cruise control, electrically adjustable and retractable ORVMs, rain sensing wipers, darkness sensing headlights, glove box chillers, 17 inch alloy wheels, full chrome grill, body coloured rub rails with chrome insert and full leather upholstery
Tata Aria 4x2 Pure	No airbags, no audio controls on steering, no ultra sonic reverse guide system, no height adjusted driver seat, no glove box chillers and there are only fog lights at the rear
Tata Aria 4x2 Pleasure	Same features as 4X4 version
Tata Aria 4x2 Prestige	Same features as 4X4 version

 Tata Aria Pricing

Initially, Tata Motors introduced Tata Aria Pleasure, Tata Aria Prestige and Tata Aria Pride, with the later being the top end variant. Recently, a new variant Tata Aria Pure has also been launched in India in eight different colours. The price range of all these models has been fixed between 11.61 lacs and 15.50 lacs. Aria Pure is the base variant, which is offered at 11.61 lacs rupees, Aria Pleasure is available for 12.61 lacs rupees, while Aria Prestige is offered for 14.21 lacs rupees.

Tata Aria Review

Aria has been launched in 4x4 and 4x2 versions, out of which the later is around one lac rupees cheaper than the former. 4X2 version is only available in the base variant of Tata Aria Pleasure, while the other higher variants are available in 4x4 versions. These cars can be easily booked from any nearest Tata dealership in all major cities of India by paying a down payment of 50,000 rupees.

New Tata Aria 2011 will be a fully luxury car with highly advanced comfort, safety and stylish features. This car is an ideal SUV, which is available between a price range of 11.61 lacs and 15.50 lacs.

Tata Aria Used Car Market

Tata Aria has a good reputation in the used car market, where it can be purchased at relatively low price with good conditions. There are numerous second hand car dealers in the domestic market, who sell used Aria with car insurance and other comforts. These cars can be purchased after seeing the conditions of seats, battery, engine and other parts of the vehicle.

Tata Aria Specifications

The seven seater Tata Aria Car is installed with the same 2.2 L DICOR diesel engine, as in Tata Safari. This engine increases the capability and performance of the vehicle, which can also produce peak power of 140 bhp @ 4000 rpm. It also generates maximum torque of 320 Nm at 1700-2700 rpm. Aria’s engine works on an effective base of about 32 bit electronic control unit, which has been designed using modern automobile technology.

The top speed of New Aria is about 162 kmph, which can touch 100 kmph within 14 seconds. DICOR engine of this car has a turbocharger, which is equipped with Variable Turbine Technology (VTT), gives better torque and power. This turbocharger also handles and efficiently controls the air requirements of the engine. Tata Aria gets its speed and acceleration from five-speed manual transmission (Mark II gearbox) and 2.2 L VTT DICOR mill.

The new DICOR mill helps in reducing the emission and in turn increasing the fuel efficiency of the engine. There is a unique power train in Aria, which is supported by 16 valves for excellent fuel consumption.

Overall Length (mm)	4780
Overall Width (mm)	1895
Overall Height (mm)	1780
Wheel Base (mm)	2850
Ground Clearance (mm)	200
Gross Vehicle Weight (kg)	2720
No of Doors	5
Engine Type/Model	2.2 L DICOR Compliant with Dual Mass Flywheel
Displacement	2179 cc
Maximum Power	140PS @4000rpm
Maximum Torque	320Nm @1700rpm

Tata Aria Exterior

The exterior appearance of the New Tata Aria Car is very good and aggressive, which usually comes with chrome grille and power windows. It is a complete Sports Utility Vehicle (SUV), which has some of the comfort features of multi-utility vehicle.

Exterior Appearance

The brand New Aria is a sophisticated car with classic exterior appearance that comes under the crossover segment of Tata Motors. The front look of this car is very aggressive and is similar to multi-utility vehicles and SUVs. There are big sporty wheels with muscular wheel arches that add to its sporty looks. Other important features of the Tata Aria are upper front grille, front turn indicators, sophisticated headlamps and automatically adjustable ORVMs (Outside Rear View Mirrors).

There is a vertically stacked dual barrel front headlamps in Aria, which comes with darkness sensing system. The fog lamps are round in shape and the bumpers and the wheel arches give perfect uniformity to the car. Tata Aria 2011 is different from other SUVs, as it coloured rub rails and chrome waistline on door windows. New rain sensing wipers are also placed at the front of this car.

Tata Aria is equipped with coloured door handles, rear side mirrors and five-spoke 17 inches alloy wheels with tubeless radial tyres. Other important features of this car are high mounted vertically stacked tail lamps, dual elliptical exhausts and a rear wiper auto wipe.

Exterior Measurements

Tata Aria is a combination of a MUV and a SUV, which comes with the seating capacity for seven passengers. The dimensions of this car include 4780 mm in length, 1895 mm in width and 1780 mm in height. It also has a large wheelbase of 2850 mm along with rear and front track of around 1580 mm and 1550 mm respectively. New Tata Aria 2011 is also known for its good ground clearance of 200 mm that shows its off-road capability.

Interior

There are flexible seats in 3 row theatre styles seating of Tata Aria, which offer abundant space inside the car. Both collapsible 2nd and 3rd row seats can help in accommodating more luggage at the back. Single or dual tone theme leather upholstery, good music control system, reverse guide camera, driver information system and automatic climate control are few of the essential comfort features of New Aria.

Interior Appearance

Tata Aria is one of the most expensive Tata cars in India, has a spacious cabin, tilt adjustable power steering, 4 spokes with mounted phone and audio controls, instrument cluster and chrome finished door handles. Full leather upholstery with interior shades such as black and black, black beige and black and plum add to its stylish looks. New Tat Aria Cars have an advanced multimedia LCD screen, which is attached in the middle of the dashboard.

LCD screen has a GPS navigation system for guiding the destination and a 2 DIN stereo audio system can play CD/MP3. Some of the special comfort features of Tata Aria in India are dual AC with automatic climate control and cruise control, mini glove boxes, bottle holder and dimming roof lamps.

Interior Comfort

Tata Aria Car is one of the safest and comfortable crossovers, which is available with 3 row seating for accommodating 7 passengers. Both 2nd and 3rd row seats can be easily folded and these rows have air conditioning and ‘C’ pillar. Just behind the third row, there is a large storage compartment for storing things. Aria is also known for its abundant legroom and headspace for the passengers. It also includes sun-roof, which is carved in the roof for giving natural light inside the car.

For extra comfort, there are handle bars at both ends that are covered with colourful covers. New Tata Aria India also has a six way adjustable driver seat, sliding middle seat and lumbar support adjustment for comfortable seating.

Interior Measurements

The New Tata Aria is a five door crossover that is available with a 2.2 L DICOR engine, enough legroom and abundant headroom for all the occupants. Seven passengers can sit inside this vehicle, but the legroom at the third row is not up to the mark as compared to the other rows.

Tata Aria Mileage, Average and Fuel Economy

The overall mileage of New Tata Aria Cars is about 11.8 kmpl, while it is 11.2 kmpl in city and 14.7 kmpl on highways.

Tata Aria On-road Drive

With a turning radius of 5.6 metre, the first Indian crossover segment, Tata Aria 2011 is surely a luxury car with great on-road drive benefits. It comes with independent double wishbone with oil spring suspension at the front and 5 link suspension with coil spring at the rear. The ventilated disc brakes with twin pot calliper give more comfort while driving the car on road. New Aria Cars have tyre configuration of 235/65 R 17 and 235/70 R 16 that provide tighter grip on roads.

Tata Aria Power

Tata Aria is equipped with the same engine of Tata Safari, which is 2.2 L, 2179 cc, 4-cylinder Direct Injection Common Rail (DICOR) engine that comes with dual mass flywheel. The maximum power generated by this engine is about 140 bhp @ 4000 rpm and the torque produced is of 320 Nm @ 1700-2000 rpm. New Tata Aria in India has refined optimised rubber mounts, better acoustic package and aluminium cast sump. All these features provide better acceleration and overall performance to the diesel engine.

Tata Aria Acceleration and Pick-up

Tata Aria is a high performing SUV, which has plenty of power and acceleration due to the 2.2 L, 2179 cc DICOR diesel engine. This engine comes with dual mass flywheel and can cross the 100 kmph mark within just 14 seconds. The New Aria can reach the top speed mark up to 162 kmph and has higher level power and torque.

Tata Aria Safety and Security

New Aria is a luxury car, which is equipped with technologically advanced features like braking and handling systems. The twin port calliper ventilated type front brakes and disc type rear brakes are special safety features of this car. It has a highly advanced braking system, which is integrated with Electronic Stability Programme (ESP) system and ABS (Anti-lock Braking System).

Tata Aria Cars also have independent wishbone suspension at front and rear that come with 5 link anti-roll bar. A variety of safety features of this car have undergone European crash tests and include six airbags, standard controls, cruise control and Traction Control System (TCS). In addition to this, there are seat belts for all the occupants, fog lamps and reverse guide system in New Tata Aria Cars.

The 4x4 variant of this car also consists of 4x4 Adapterra torque-on-demand systems that can easily sense the terrain conditions and supply torque in different proportions for assisting off-road and normal driving. This particular feature is not available in 4x2 models of Tata Aria Cars.

Tata Aria Comfort and Convenience

Tata Aria consists of a height adjustable driver seat and tilt adjustable steering for better driving position. This luxury car has a reverse guide system, which works with the help of an in-built reverse guide camera. Reverse guide system is useful in parking the vehicle by giving the view of rear vehicles. GPS navigation system, 2 DIN integrated music system with 6 speakers, USB port, and 12 V power outlets are also present in this car.

Other major features and convenience in New Tata Aria Car are driver info system, rear wash wiper and demister, keyless entry, roof storage bins and follow me home system.

Tata Aria Colours

There are 8 beautiful colours of Tata Aria available in the domestic market that are arctic silver, Sardinia red, quartz black, pearl white, castle grey, walnut gold, night shade black and surf blue. All the variants of Aria, Pleasure, Pride, Pure and Prestige are available in these 8 colours.

Tata Aria Wheels

New Tata Aria has been launched with a ground clearance of 200 mm and is fixed with 17 inches five-spoke alloy wheels. The wheelbase of this car is about 2850 mm, which comes with 16 inches steel wheels. It is also attached with tyre specification of 235/65 R17 that gives excellent grip on Indian roads.

Tata Aria Stereo and Accessories

The all New Tata Aria 2011 has a dual AC along with a 2 DIN stereo audio system, which can play CD/MP3. This music system is attached with 6 speakers and comes with Tata blue connect, which can be paired with 5 phones for hands free operation. For increasing the comfort level of the occupants, the manufacturers have provided Aria with USB and AUX port on central console. The car driver can operate both music system and mobile phone with mounted controls while driving.

Tata Aria Dealers

Tata Aria 2011 is available at various sales outlets in the country that are managed by the authorised dealers of Tata cars. These dealers sell all kinds of new and old Tata cars in cities such as Mumbai, New Delhi, Kolkata, Chennai and Bengaluru. The recognised and authorised car dealers in India are detailed below:

Locations	Dealers
Delhi	Autolinks Him Motors Pawha Motors Raghuvanshi Motors Techno Automobiles
Kolkata	R.D. Motors K.B. Motors Lexus Motors
Mumbai	Om Sai Motors Concorde Motors Wasan Motors Galaxy Motors Fortune Cars
Bengaluru	KHT Motors Aadya Motors Prerana Motors Concorde Motors
Chennai	VST Motors Tafe Reach Ltd.

Tata Aria Company Quotes

During the launch of Tata Aria 4X2, Mr. P M Telang, Managing Director - India Operations, Tata Motors said, "As the first Indian 4x4 crossover, the Tata Aria has broken a new path for Tata Motors. With the introduction of the Aria 4x2, we make the range comprehensive. The pleasure of the Aria, combining the finesse of a sedan with the muscle of a SUV, can now be availed by a larger customer segment."

Tata Aria Competitor Analysis

Tata Aria 2011 is well-known for its features such as high comfort, stylish design and inner space that give competition to major MUVs and SUVs. The main competitors of this car are Ford Endeavour, Toyota Fortuner, Chevrolet Captiva, Honda CR-V, Toyota Innova, Maruti Grand Vitara, and Skoda’s upcoming model Yeti. New Tata Aria India is suitable for all kinds of roads in India and all round the world.

Ford Endeavour is a popular SUV, which comes with 5 speed automatic gearbox and is quite expensive than Tata Aria India. The Ford model is very spacious, comfortable and stylish in its looks. But, it gives less mileage than Aria and requires high maintenance cost. This car is also huge in size that creates problem in city traffic.

Chevrolet Captiva is a stylish, powerful and luxury car, which comes with an increased fuel economy and more interior space. This car is expensive than the New Aria and is attached with a 2.0 L, 1991 cc diesel engine along with the CRDI fuel supply system. Chevrolet Captiva is also very difficult to maintain due to its large size and extra space.

Tata Aria LPG/CNG Version

Tata Aria 2011 is available in 2.2 L DICOR diesel engine, which can be modified using LPG/CNG, as per the requirements of the customers.

Tata Aria Pros

New Aria India is known for its stylish SUV looks and beautiful exterior features that add to its strong body. High performing, powerful and fuel efficient DICOR diesel engine is known to give good mileage, both in the city and on highways. Advanced comfort, luxury and safety features of Tata Aria make it one of the popular multi-utility vehicles among the Indian customers.

Tata Aria Cons

The impressive Tata Aria in India has very less negatives including less legroom at the third row seat, less airbags for Indian version and not very great rear look.

Tata Aria Conclusion

Tata Aria 2011 is an expensive yet highly advanced version of SUVs and MUVs introduced by Tata Motors. This car is available in different variants in the Indian Market with some of the stylish features and accessories that can be purchased from the authorised dealers of Tata cars. The New Tata Aria India is a luxurious car with good safety and comfort features that are worth the value of the money paid.