Skoda Cars in India
Skoda Auto Company is one of the renowned car manufacturers based in Czech Republic. Skoda Company has been in the automobile business for more than a century now, being established in the 1895. In 2010, Skoda Auto Company registered phenomenal growth, selling 762,600 units worldwide as per the Skoda company information.
A subsidiary of illustrious Volkswagen Group now, Skoda Auto Company is further expanding its business in Asia and Europe. In 2010, the company registered sales growth of 6% as compared to 2009 calendar year, reflecting the positive trend in sales.
Skoda Auto Company began business operations in 1894 as manufacturer of bicycles. Few years later, the company launched its first motorcycle in 1899, marketed as Slavia. In 1905, the enterprise began manufacturing cars. The company's premises was destroyed by fire in 1924 and was on the brink of shutting down. The enterprise was acquired by Skoda Works to pull it back from the brink.
During privatisation in Czech Republic, a joint-venture of Skoda Works was agreed upon with Volkswagen Group, with the latter having 30% stake. Volkswagen Group increased its equity share over the years and finally took complete ownership of the Skoda Works on 30th May 2000.
Since the time of incorporation till acquisition by Volkswagen, Skoda company cars have been characterised as tough and reliable cars. Over the years, the enterprise has moved on to luxury car segment and has become a globally renowned name.
Skoda was founded by mechanic Vaclav Laurin and bookseller Vaclav Klement in 1895. Both of the founders were bicycle enthusiasts, who began business operations by designing bicycles. Laurin & Klement Company began manufacturing motorcycles in 1899, which was marketed under the brand name Slavia.
As a consequence of warm response received by Slavia in the market, founders moved on to designing cars. Production of motorcycles was swapped by car production in 1905 and on entering the new segment, the company attained phenomenal success. Subsequently, the company also began manufacturing for the armed forces.
The enterprise got engaged in mass production of trucks, passenger cars, airplane engines, buses and agricultural machinery during 1920s. Hit by tragic fire, company was in the doldrums when it was acquired by Skoda Works in 1924. In Czech Republic, Skoda Works became the undisputed leader in the passenger cars segment during 1950s and 1960s. By the end of 1980s, Skoda Company began producing Skoda Favorit, which revived enterprise from the stagnancy of 1970s.
In 1991, Skoda Works and Volkswagen Group entered into a joint venture agreement with Volkswagen having 30% ownership in the Czech enterprise. Over the years, Volkswagen Group increased ownership in the venture and attained complete ownership by 30th May 2000.
In 2006, Skoda began car production in China, which received phenomenal response. Skoda's sales grew exponentially in the country and count of Skoda Company cars sold reached 123,000 in 2008. By the second half of 2010, China became Skoda's largest market across the world. As of now, Skoda has worldwide operations, with manufacturing and assembly plants in several countries, including the acclaimed manufacturing facilities of Sarajevo, Bosnia and Herzegovina.
Skoda was founded jointly by Vaclav Klement and Vaclav Laurin in the year 1895. Skoda Company was started as a bicycle manufacturing enterprise. Vaclav Klement, a bookseller by profession in Mlada Boleslav, did not get the requisite spare parts to repair his German bicycle and returned the bicycle to the manufacturer. As a consequence of this event, disgusted Klement himself started a bicycle repair shop along with Vaclav Laurin.
Prior to the business alliance with Klement, Laurin was a bicycle manufacturer in the nearby town of Turnov. They began production of motorcycles in 1899 with the help of ignition specialist Robert Bosch. Their first motorcycle, named Slavia, became an icon. Years later, Laurin & Klement Company manufactured its first car in 1905.
Skoda in India
India is one of the fastest growing automobile markets across the globe. Skoda company in India, based at Aurangabad, sold over 100,000 units since its establishment in the country. To carry forward this positive trend, the company is working on strategies to tap market potential by localisation and expansion of dealership network.
Skoda was introduced in the Indian market in 2001, with the launch of Skoda Octavia in the sedan segment. This popular model helped the company establish its foot in the Indian automobile market. The subsequent model, named Skoda Laura, was soon launched in India. Besides, Skoda Yeti is the latest car launched by the Czech automotive giant in India.
The Skoda company profile also features Skoda Fabia and Skoda Superb that have received phenomenal responses in the respective segments. Recently, Skoda Auto India completed 10 years of successful operations in India. Reputed for being market leader in this segment, Skoda company cars are renowned for elegant designs and superior technology. Skoda achieved 100% growth in sales in the 1st quarter of the year, as per the facts unveiled by the Skoda company information.
Over the last 10 years, Skoda Company in India has spread its operations across different parts of the country, having a network of 81 dealerships as per Skoda company information. These 81 dealerships include 73 dealership stores and 8 boutique showrooms displaying Skoda company cars.
Indian automobile market is one of the most profitable markets for the subsidiary of the Volkswagen Group. Even during the financial downslide of 2009, Skoda Company in India recorded growth of 16 per cent as per Skodacompany information. At present, over 1.4 million Skoda company cars ply on Indian roads, according to the figures revealed by Skoda company information.
Skoda Manufacturing facilities
Skoda company in India, based in Aurangabad, began operations in the year 2001. The manufacturing facility in Shendra of Maharashtra is also used to assemble Volkswagen cars along with production of Skoda company cars. The current production capacity of the facility is 30,000 vehicles annually as per Skoda company information. Moreover, SkodaCompany established its second manufacturing facility in Chakan near Pune.
In 2010, Skoda Company in India rolled out its 25,000th Skoda Fabia from the Indian assembly line. Skoda manufacturing facility at Aurangabad recently launched 1,00,001st car in the market. Catering to luxury car segment with array of cars, Skoda Company in India is rapidly gaining foothold in the automotive market. Besides, the manufacturing plant of Skoda in India is the first production unit of the company outside Europe.
A blend of stylish looks, reliable exterior and modern technology, Skoda company cars received appreciation from many. Owing to the warm response, Skoda established manufacturing plant in India. With continuous expansion, Skoda Company aims to make Aurangabad manufacturing facility an exporting hub for South and East Asian markets.
Skoda Vehicle Models
Skoda sells its cars through a widespread network of dealers spread across different parts of the country. Present in the market for over 10 years now, Skoda Company in India has earned around quarter of the market share of the luxury car segment. In the past decade, Skoda has introduced 12 luxury models in India. Skoda company profile features Skoda Octavia, Skoda Laura, Skoda Superb, Skoda Yeti and Skoda Fabia.
Current Car Models
Skoda Fabia is one of the latest cars of Skoda Company in India, which was launched in 2008 in the premium hatchback category. The five-door hatchback is offered in petrol as well as diesel variants, powered by 1.2L (75 bhp) petrol, 1.2L diesel (75 bhp) and 1.6L petrol (105 bhp) engines. Among noteworthy highlights of Skoda Fabia are detailed lamps, wide tyres, dual-front SRS airbags, motor speed regulation anti-lock braking system and engine braking control. In this segment, the car contends with reputed models like Ford Figo, Volkswagen Polo, Fiat Punto and Honda Jazz.
In petrol version, Skoda Fabia is available in different variants, such as Fabia 1.2 MPI Classic 5-MT, Fabia 1.2 MPI Ambiente 5-MT, Fabia 1.2 MPI Active and Fabia 1.2 MPI Elegance 5-MT. One can also choose from Fabia 1.2 MPI Classic, Fabia 1.6 MPI Elegance 5-MT, Fabia 1.2MPI Ambiente and Fabia 1.4 MPI Elegance. Additionally, there are diesel variants available as well, such as Fabia 1.2 TDI CR Classic 5-MT, Fabia 1.2 TDI CR Ambiente 5-MT and Fabia 1.4 TDI Active. Other diesel variants available are Fabia 1.2 TDI CR Elegance 5-MT, Fabia 1.4 TDI Classic, Fabia 1.4 TDI AMB and Fabia 1.4 TDI Elegance
Skoda Octavia is the most successful model launched by the company in India. The five-seater premium sedan is a combination of classic design and powerful performance. Priced between Rs. 11 lacs and Rs. 13 lacs, Skoda Octavia competes with Honda Civic in its category. Skoda Octavia is available in petrol as well as diesel versions. The available variants of Skoda Octavia are Octavia Ambiente Turbo, Octavia Ambiente and Octavia Elegance. Engine immobiliser, ABS, dual airbags, seatbelt pretensioners and seatbelt warnings are just some of the prominent features of Skoda Octavia.
Skoda Laura is a luxury sedan, which bagged several prestigious awards and acknowledgements in its category. Skoda company launched Laura in both petrol and diesel versions in India. Available model options in Skoda Laura include 1.8 TSI (118 kW), 2.0 TDI CR (81 kW) and 2.0 TDI CR (103 kW) (A). Costing between Rs. 13 lacs and Rs. 17.5 lacs, Skoda Laura is offered in manual as well automatic transmission versions. In the segment of luxury sedan, Skoda Laura competes with Chevrolet Cruze, Toyota Camry, Honda Civic, Honda Accord and Toyota Corolla Altis. Some of the notable features of the Skoda Laura are ABS (Anti-lock Braking System), EBD (Electronic Brake-force Distribution) and HBA (Hydraulic Brake Assistant). The model is also fitted with MBA (Mechanical Brake Assistant), ASR (Anti Slip Regulation) and TCS (Traction Control System).
Skoda Yeti is the first SUV launched by Skoda in India, in the year 2010. After immense success of the model in European markets, Skoda Yeti was introduced in the Indian market with an off-road mode with its 4x4 version. Skoda Yeti is offered in two variants in the country, which include Skoda Yeti 2.0TDICR Ambiente and Skoda Yeti 2.0TDICR Elegance. These are priced between Rs. 15 lacs and Rs. 17 lacs. Skoda Yeti Ambiente is a base model, whereas, Skoda Elegance is integrated with full off-roading capabilities such as hill descent control and extra airbags. Moreover, the 2.0 L turbo-charged diesel engine delivers torque of 250 Nm at 2500 rpm.
Skoda Superb is a powerful sedan, a blend of luxury, design, performance and safety. The sedan is conceptualised and designed resembling the Chinese version of Volkswagen’s Passat. Skoda Company in India has launched four variants of this model in petrol as well as diesel versions. The variants are Superb 1.8 TSI 6-MT, Superb 1.8 TSI 7-DSG AT, Superb 2.5 TDI Comfort and Superb 3.6 V6 FSI 6-DSG (4x4). In its segment, Skoda Superb faces rivalry from Honda Accord and Toyota Camry. 12-way electrically adjustable front seats, Bi-Xenon AFS (Adaptive Front Light System) with corner lamps, electronic stability programme, tyre pressure monitoring and safety airbags are some of the highlighting features of this model. Additionally, the car is also has anti-theft alarm with interior monitor and tilt sensor along with electro mechanical power steering.
Several variants of Skoda Octavia were withdrawn from the market to offer another model with enhanced performance and better design. The discontinued models resembled the present Skoda Laura Ambiente, which is equipped with powerful engine and innovative features. Skoda Laura with better features and design is placed in the same price range and is thus favoured by buyers.
After significant success of the present models in the Indian automotive market, Skoda is all set to add several new models along with variants of prevalent models to Skoda company profile.
Skoda Fabia Combi is set for debut in the Indian automobile market, which is a combination of engineering and elegance. The model is developed keeping in mind three attributes, namely mileage, comfort and performance. Fabia Combi is expected to be launched in both petrol and diesel version. The spacious car betters its predecessors in several aspects, especially comfort.
Skoda Fabia Scout is another car waiting to be unveiled by Skoda Company in India. The hatchback Fabia Scout is designed and engineered to target SUV enthusiasts in India. Fabia Scout, having 1.6 L engine, will be launched in petrol as well as diesel version.
Skoda SK125 is expected to be launched in the Indian market in the last quarter of 2011. Powered by 1.6 L engine, this car will be available in petrol as well as diesel version. Following Skoda Fabia, Skoda SK125 will be the second economical car launched by Skoda in India. This model will take on established models such as Toyota Etios, Ford Fiesta, Honda City, Fiat Linea and Maruti SX4.
Skoda Sales and Service Network
Skoda Auto India, a wholly owned subsidiary of Skoda, sells its cars through an extensive network of dealers scattered all over the country. After significant success in the Indian market over the last decade, the company has increased dealerships to tap the market potential. At present, Skoda is enhancing dealership network and after-sales service to comply with expectations of customers. As of July 2011, the venture has a network of 81 dealers and showrooms across India.
After healthy response from South Indian states and productive markets such as Delhi (NCR), Chandigarh, Ludhiana, Ahmedabad and Mumbai, the group is spreading dealerships in different parts of the country.
Skoda Sales Performance
Skoda Company has experienced sales growth worldwide and has registered a phenomenal progress in India over the years. India is counted among the potential automotive markets for Skoda, which has already launched several models over last 10 years. Year-on-year sales in 2010 witnessed a hike of 37.7% in the subcontinent, which is expected to follow the trend.
As per Skoda company information, the company registered 98% growth in July 2011 in comparison to July 2010. 2412 units against 1222 units of July 2010 were sold by Skoda Company in India during this period. Furthermore, Skoda company sold more than 20,000 vehicles in the financial year 2010, registering growth of 38% in sales as per Skoda company information.
In the coming years, Skoda is expecting to gain considerable market share in the automotive industry of India. For this reason, Skoda is improving its operations by enhancing dealership network and after-sales service.
Skoda Used Car Market
Skoda company cars are acknowledged in the used car market owing to the brand name and the good reputation they enjoy in the Indian automotive sector. Technologically advanced range of cars is appreciated for elegant designing and excellent performance. However, with the lack of service support and service centres across the country, Skoda company cars face challenges in the used car markets of the tier-II cities. Similarly, the discontinuation of variants of Skoda Octavia has decreased the demand of the model in the used car market.
Skoda Future Plans
Skoda company in India, one of the most successful subsidiaries of Volkswagen Group, aims to double global sales by 2018 and increasing sales count to 1.5 million units. For this, Skoda Company has been developing strategies for expanding its business across the world. Until 2005, Skoda focused on European market for automotive operations, where enterprise had support of the parent company, Volkswagen Group.However, now, Skoda is focusing on lucrative automobile markets of Russia, India and China, along with expanding its business in other established markets to achieve its 2018 aim.
Skoda company in India is emerging as a chief global automobile group, which is rolling out cars on a regular basis to cater to the requirements of the challenging automotive sector. The group recently launched the Laura RS, an entry level sedan that boasts of several innovative features.
Czech car manufacturer, Skoda, is the oldest car manufacturer of Eastern Europe. Skoda Company became part of the German Volkswagen group in 1990s. Subsequently, Skoda became national pride as it was the biggest export earner of Czech Republic in the early 2000s. The company's exports accounted for around one-tenth to the country’s overall exports.
Literal meaning of Skoda in Czech, Slovak and Slovenian is damage or loss, which denotes accident-prone or a bungler. The name Skoda was initially used during the merger of Laurin & Klement Company with steel industries group, the Skoda Industries.
Skoda commenced operations with production of bicycles in 1895, followed by motorcycles. These were manufactured at Mladá Boleslav workshop under the Slavia brand. Initial logo of the company was a wheel with lime leaves, symbolising Slavic nations. The logo also featured names of Laurin and Klement, founders of the company.
In 1994, Skoda designed a new logo by combining black, green, grey and white colours. These colours remain standard colours of Skoda for more than a decade now, exhibiting company’s care for the environment and use of eco-friendly material. Moreover, the arrow in the logo signifies precision, consistent progress, innovation and speed.
Skoda unveiled its latest logo at the 2011 Geneva Motor Show, which had the traditional winged-arrow in green. The winged arrow has become larger and more visible in the latest design, which is transformed from 'natural green' to new lush 'Skoda green'. In this logo, the outline is highlighted with chrome.
Skoda has been part of several sports events, along with being the official partner of the International Cycling Federation (UCI). Additionally, the company is also partner of the popular Tour de France, Giro d‘Italia, Tour de Suisse, Tour de Romandie and The Road World Championship. Skoda Company was the official sponsor for Czech national cyclo-cross team from years. Moreover, Skoda made major contribution as a partner of the biggest Czech mountain bike race series.
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