Rolls Royce Ghost Overview
The Rolls Royce is a big player in the International automotive market. Cars launched by Rolls Royce are counted among the world's luxurious vehicles. Ghost is one of the similar offerings from the company, which is packed with many levels of comfort features. The Rolls Royce Ghost is a hand crafted car, which is manufactured with precision to deliver the best quality to the buyers.
The company has launched two variants of this model namely Rolls Royce Ghost Standard and Rolls Royce Ghost Extended Wheelbase. The engine packed in both the variants is identical and does not show difference in any output. However, some of the features are different in both cars. Length of Rolls Royce Ghost Extended Wheelbase is more compared to the Standard edition. This increase in length provides maximum space in the interiors, resulting in a comfortable journey.Rolls Royce Ghost Launch History
In April 2009, at Shanghai Auto Show, Rolls-Royce announced the launch of its most awaited sedan, Ghost. The production of this model was commenced from 2009 at the Goodwood plant in United Kingdom and the deliveries of these cars shortly began from the date of manufacturing in United States.
The Rolls Royce Ghost made its official entry in to the Indian automotive market in October 2011. Rolls Royce offers the Ghost to the Indian buyers as a CBU. At the launch of this car, Mr. Herfried Hasenoehrl, Rolls-Royce India Business Development Head spoke on the occasion. "India is one of the major markets for us in Asia. Therefore, we are looking at enhancing our distribution. I cannot say how many dealerships we are going to add, but we will increase our dealership network soon."Rolls Royce Ghost Variants
Rolls Royce has launched two variants of its Ghost model in India namely Rolls Royce Ghost Standard and Rolls Royce Ghost Extended Wheelbase. The engine configuration of both the models is identical, although the overall length and wheelbase dimensions of these variants differs. Rolls Royce Ghost cars are incorporated with many advanced features, which create uniqueness in its own.
Some of the main features like head up display, night vision, lane departure warning and active cruise control are equipped in all these cars, which together increases the efficiency. Moreover, the new Rolls Royce Ghost Extended Wheelbase is packed with few unique features, which make it look different from the original Rolls Royce Ghost Standard.
Features like effortless driving and elegant surroundings add to the performance as well as looks of the car. Rolls Royce Ghost Extended Wheelbase is 17 cm wider than the standard version, which increases the interior space. Along with an increased acceleration, one will also experience the 'magic carpet ride' foe for which the Rolls Royce is appreciated. Apart from this, the rear passenger compartment is increased from every side with one centimetre of the additional length.Rolls Royce Ghost Pricing
New Rolls Royce Ghost car price varies in different states, depending on the taxes levied by the Government of that state. The Rolls Royce Ghost price ranges from Rs. 2.50 crores to Rs. 3. crores. New Rolls Royce Ghost car price also varies as per added accessories.Rolls Royce Ghost Review
Topgear describes Ghost as “If a Rolls-Royce is what you want but the Phantom feels oversized, and then this is just the right fit”. The all new Rolls Royce Ghost cars are larger than the any other sedans in the market. Moreover, the exterior looks of new Rolls Royce Ghost are also very attractive, which make it favourite for the car lovers. On the grounds of quality, Rolls Royce has never compromised with its cars looks, comfort and safety attributes.
Impressive boot space of this car enables a one to carry huge volume of luggage on long trips. Rolls Royce Ghost covers 4.5 km in one litre and runs to 10.5 kmpl on the highways. This fuel economy is decent for a powerful car like Rolls Royce Ghost. To compensate a low fuel economy, the company provides a maintenance package along with the car.Rolls Royce Ghost Specifications
Rolls Royce Ghost Standard and Rolls Royce Ghost Extended Wheelbase comes with same engine. New Rolls Royce Ghost 2011 is equipped with a direct injection V engine, which is packed with 12 cylinders and 48 valves. The displacement of this engine is 6592 cc engine, which churns out the maximum power of 563 bhp at 5250 rpm. Engine of this variant generates highest torque of 780 Nm at a fairly low 1500 rpm. The bore and stroke of the engine is 89.0 mm and 88.3 mm, respectively. Powerful engine of Rolls Royce Ghost is powered by a ZF 8HP90 transmission system, which facilitates easy and smooth shift of gears.Rolls Royce Ghost Exterior
Rolls Royce has provided excellent looks to its Ghost car to face the competition put forwarded by other automobile companies. The new front portion of this car features additional LED daytime running lights and vertical air outlets on each side, directly below the serial cooling grill. These are distinctive feature of Rolls Royce Ghost car.Exterior Appearance
Rolls Royce Ghost has rear view mirrors on sides, rear apron with implied diffuser as well as rear spoiler and dual sport-exhaust-system, which enhances its looks. Perfectly finished with chrome, the door handles and tyre rims provide a classy look to the exteriors of car.Exterior Dimensions
Rolls Royce Ghost Interior
| Criteria || Dimensions |
| Standard || Extended Wheelbase |
| Number of Doors/Seats || 4/5 |
| Length (mm) || 5399 || 5569 |
| Width (mm) || 1948 |
| Unladen Height (mm) || 1550 |
| Wheelbase (mm) || 3295 || 3465 |
| Front track (mm) || 1622 |
| Rear Track (mm) || 1660 |
The interior design of Rolls Royce Ghost is complemented by nine hides, which are precisely crafted to ensure the consistency of colour throughout the pattern. Soft leather is used to enhance the look of the interiors. The leather used in interiors is pre-shrunk and dyed in a unique way to permeate the colour right through making it supple, so that it should not squeak or crack.Interior Appearance
Rolls Royce Ghost facilitates easy entry and exit due to the presence of large doors. The extra ordinary rear-hinged coach doors open to 83 degrees, which adds to an extra sense of theatre for all the rear passengers. One will feel like being cocooned in his own convivial private sanctuary that makes him unruffled and relaxed after the longest trip.Interior Comfort
Once inside the Rolls Royce Ghost car, one will be greeted by simple yet contemporary interiors which include soft leather, Blenheim wool carpets and natural wood veneers. Moreover, the cashmere-blend roof lining also adds to the sense of openness and space, which is specially enhanced by the optional Panorama sunroof. Selected from a broad array of leather colour combinations, the company extends a choice of leather.Interior Measurements
Rolls Royce Ghost Fuel Economy
| Criteria || Dimensions |
| Standard || Extended Wheelbase |
| Shoulder Height front || 1510 |
| Shoulder Height rear || 1418 |
| Leg Room front (mm) || 1060 |
| Leg Room rear (mm) || 1075 || 1245 |
| Head Room front (mm) || 1030 |
| Head Room rear (mm) || 990 |
| Boot Volume (litre) || 490 |
| Fuel Tank Capacity (litre) || 82.5 |
The fuel economy of new Rolls Royce Ghost is not so impressive. Standard model of Ghost runs 4.87 kmpl in the city, whereas the extended wheelbase version reaches 4.85 kmpl. On the highways, both the variants provide same fuel economy and cover 10.41 kmpl, which is quite impressive. However, the standard version of Rolls Royce Ghost runs 7.35 kmpl, whereas the extended wheelbase variant runs 7.29 kmpl. The CO2 emission of Rolls Royce Ghost Standard is 317 g/km, whereas the Rolls Royce Ghost Extended Wheelbase emits 319 g/km.Rolls Royce Ghost On Road Drive
Rolls Royce claims that Ghost is the perfect car to drive and it is equipped with the most comfortable interiors. One can have a lounge on the seats of car and everything around is reek of class. Apart from this, new Rolls Royce Ghost cars does not requires any specially manufactured high octane fuel.
Along with serenity in the cabin, the Rolls Royce Ghost 2011 is equipped with a powerful engine that takes a one from initial to 100 kmph in just five seconds. The steering of Rolls Royce Ghost car is nicely weighted and provides the driver with perfect feedback about the performance of the car on road. The new Rolls Royce Ghost 2011 can easily seat four individuals in comfort. To create more dynamic drive, Ghost is loaded with Dynamic Stability Control and Active Roll Stabilisation.Rolls Royce Ghost Power
The engine loaded in both the variants of Rolls Royce Ghost is similar and therefore same amount of power and torque is generated. Rolls Royce Ghost is provided with an engine of 6592 cc, which generates power of 563 bhp at 5250 rpm, which is extremely impressive. Torque generated by the engine of Rolls Royce Ghost car is 780 Nm at a fairly low 1500 rpm, which results in higher acceleration. The powerful engine of Rolls Royce Ghost helps it in delivering excellent performance on all types of roads.Rolls Royce Ghost Acceleration and Pick Up
Gear transmission of new Rolls Royce Ghost cars is very smooth and easy, which results in an increased acceleration of this car. The acceleration of both the models slightly differs. Rolls Royce Ghost Standard smooth accelerates from 0 to 100 kmph in 4.9 seconds, whereas the Extended Wheel Base version covers the same distance in 5 seconds.Rolls Royce Ghost Safety and Security
Along with many levels of comfort and luxuries, Rolls Royce has incorporated its vehicles with safety and security features, which add to the efficiency of the car. The new Rolls Royce Ghost cars are equipped with most advanced features that make the occupants feel safe in the car. The features include night vision, head up display, active cruise control and lane departure warning. Night vision includes an infrared camera in the front grille, which detects the body heat of pedestrians that are up to 300 metres away from the car. This feature of new Rolls Royce Ghost reduces the chance of accident during the night time and hence provides a safer drive.Rolls Royce Ghost Comfort and Convenience
The Rolls Royce Ghost cars are designed precision to provide maximum comfort to the occupants. It has power steering, power windows for the front and rear, which provides convenience to occupants. Automatic climate control of Rolls Royce Ghost helps in maintaining adequate temperature inside the interior. Due to the presence of air conditioner and heater, the passengers are able to deal with the any kind of weather condition. Digital odometer, cigarette lighter, digital clock, electronic multi-trip meter are some other features of Rolls Royce Ghost car, which provides maximum convenience.Rolls Royce Ghost Wheels
Rolls-Royce maintains a classic proportion of 2:1 in the wheel to the body height of the car. The company offers four options while placing the tyre in a Rolls-Royce. Choice of tyres includes 19 inch light alloy wheel, 20 inch chromed alloy wheel, 20 inch light alloy wheel and 20 inch forged alloy wheel. The standard wheels of Ghost are same in both the variants and the size of rear as well as front track are also Similar. Standard tyre equipped in both the variants is of Goodyear EMT, which has a size of 255/50 R19 103Y. Due to the large tyres, the car carry robust look.Rolls Royce Ghost Stereo and Accessories
The all new Rolls-Royce Ghost is packed with a world class audio system, which maintains the ambience of the interiors. Audio system of this car is equipped with theatre configuration in which one can play DVD and even watch television. The music system of this Rolls Royce Ghost 2011 is equipped with two large individually controlled LCD screens of 9.2 inches. Due to the presence of this music system, one can play his or her favourite track and make the journey pleasurable.Rolls Royce Ghost Dealers
Rolls-Royce has maintained a vast network of its authorised dealerships across the world to sell their cars. The company has also maintained its two authorised dealerships in India to market its Ghost car. These dealerships are located in New Delhi and Mumbai, which are also service centres. With the help of these dealerships, Rolls-Royce is planning to expand its business in the country. Delhi dealership is known by the name of Rolls-Royce Motor Cars New Delhi, whereas the Mumbai dealership is known as Navnit Motors Private Limited.Rolls Royce Ghost Company Quotes
Muller-Oetvoes, Chief-Executive Officer Torsten says, “They [Bentley buyers] purchase models of both brands, their garages are like closets, equipped for all of life’s occasions. Rolls-Royce competes with other luxury goods such as real estate, yachts, fine art and jewellery.”
“Demand for luxury cars is growing in India and we want to tap the market with the launch of the new Ghost model,” Rolls-Royce India Business Development Head, Mr. Herfried Hasenoehrl said.
“India is one of the major markets for us in Asia. Therefore, we are looking at enhancing our distribution,” Mr. Hasenoehrl said.Rolls Royce Ghost Competitor Analysis
Main competitors of Ghost car are BMW 7 Series, Jaguar XF and Volvo S80. All these cars are in same segment but have different engine configuration.
BMW 7 series 740 Li is a luxurious sedan, which is equipped with a V8 petrol engine. Engine of BMW 7 series 740 Li delivers maximum power of 326 bhp at 5800 rpm and maximum torque of the engine is 450 Nm at a fairly low 1500 rpm. Length, width and height of this variant is 5212 mm, 1902 mm and 1483 mm respectively. BMW 7 series 740 Li has a seating capacity of four individuals and fuel tank capacity is of 88 litres.
Jaguar XF is a powerful sedan, which is incorporated with a petrol engine of 5000 cc. Maximum power emitted by the engine of the car is 385 bhp at 6500 rpm and torque of the engine is 515 Nm at 3500 rpm. Jaguar XF has a seating capacity of five individuals and a boot space of 510 litres. Length, width and height of this car are 4961 mm, 1819 mm and 1461 mm respectively.
Volvo S80 is a convenient sedan, which has engine displacement of 2400 cc. Maximum power delivered by the engine of this variant is 205 bhp whereas the torque is 420 Nm. The top speed of Volvo S80 is 240 kmph and it also delivers an impressive mileage of 10 kmpl in the city, whereas 13 kmpl on the highways. The car has a seating capacity of five adults and a fuel tank capacity of 70 litres. Ground clearance of the vehicle is 210 mm, whereas the kerb weight is 2150 kg.Rolls Royce Ghost LPG/CNG Variants
Till now, Rolls Royce has not launched any LPG/CNG variant of Ghost in the market.Rolls Royce Ghost Pros
The new Rolls Royce Ghost has attractive interiors and perfect exterior looks. Power emitted by the engine of this car is quite impressive for a sedan.Rolls Royce Ghost Cons
Ghost is provided with a gigantic look, which makes it unsuitable in the sedan category. The fuel economy of the car is also not at all impressive and the maintenance cost of the car is quite high.Rolls Royce Ghost Conclusion
The all new Rolls Royce Ghost is a luxurious sedan, which is equipped with a powerful engine, which helps it in delivering excellent performance. Interiors of this car are quite attractive and can impress any passerby. The engine configuration of both the variants is similar but some feature varies. Along with comforts and luxury features, Rolls Royce Ghost cars are also equipped with many safety attributes, which add to the efficiency of the car.