Premier Cars in India
Premier is an Indian based automobile manufacturing company, which is located in Mumbai. The brand was previously known as Premier Automobile Limited which has now changed into Premier Limited. The company is mostly known for the cars it produced together with Fiat, such as the Premier Padmini. Presently, the company has one car, viz. the Premier Rio.
Premier History and Premier Launch in India
Premier Automobile Limited was launched in 1944. Initially, the brand manufactured cars under the license of Plymouth and Dodge. During 1951, Premier tied up with Fiat and the organization started producing the Fiat 500 for the Indian automobile industry. Following that, it produced the Fiat 1100 in 1954.Premier started using its own brand name for its vehicles for the first time in 1973 with a vehicle named as Premier President. Following that, the Premium Padmini was constructed on the platform of Fiat 1100.
The Padmini continues to be one of the most frequent taxi cars in India.By the year 1978, the company had launched the Fiat 124, which had the platform of Premier 118 and Premier 138D. In the year 2000, the company made its production under the license from China Motor Corporation with models as Roadster vans, pick-ups and Premier Sigma.Premier and Peugeot also entered into a tie up and started building the Peugeot 301 in the nation.
Initially, the demand was high for this product but unfortunately it ended unsuccessful due to poor dealer service and a massive labor strike making the organization to shut down. This was towards the end of the nineties.At the end of 2004, the organization restarted its production by manufacturing Premier Sigma, which was a diesel powered van. In 2009, the organization made its re-entry into the consumer market by introducing the Premier Rio, which is a compact SUV vehicle.
Premier Dealer Network in India
Premier dealerships are spread through out the country. Some of the famous Premier dealers are – Jaipur Auto Service Private Limited, Vivek Automobiles in New Delhi, Maniar Premier in Ahmedabad, Girija Motors in Aurangabad, Surya Motors in Bhopal and so on.
Premier used car market
Since Premier Limited was on and off in the country the used car market of this brand is relatively less in the country. However, cars it has produced in the past, including the Padmini remain popular in the second hand market.
Premier Car Models
Premier Padmini was one of the top models of the country during the 1970 and 1980 decades. The Fiat 1100 was renamed as Premier Padmini in 1973 and sold in good numbers. It had a 1100cc petrol engine and its production lasted until 1990s. Today, many Padminis have been equipped with a CNG engine and ply on the streets as the famous Yellow Black taxis.
Premier Rio is a compact city Sport-Utility Vehicle (SUV) manufactured by Premier Limited. Rio has the look of a Utility Vehicle but the space it has is comparable to a hatchback car. This model has been brought into India as a CKD version and it is assembled in company’s Chinchwad facility in Pune. This cross-over SUV is quite useful for the small family living in the urban area, that wants to experience an SUV.Premier Limited launched its compact SUV Rio on 28th October 2009.
With the launch of Rio, Premier entered in the production of Indian passenger vehicles after a gap of 9 years.Premier Rio is known for its fuel efficiency, and carries features as remote-controlled fuel lid opener, power steering and more, making it a value for money car. The car has performance oriented features like a turbo-charged engine, downsized Peugeot TUD5 diesel engine, and the company is working on the latest Euro-IV emission norms.
On the outside, the Premier Rio has innovative design with features which include clear lens headlights, rear wiper, and spare wheel mounted on the rear door, while the Premier Rio’s Interior is designed with facilities like CD player, vanity mirror, cup holder in console and digital clock. This new SUV model ensures safety with helpful features such as ABS with EBD (only available in top model, seatbelts, keyless entry, side impact beam etc.)The Premier Rio comes in 3 variants, and the Premier Rio prices range between 5 lacs and 6 lacs. Rio is available in 5 colour options which are Brick Red, Royal Black, Tafeta White, Sleek Silver, and Sea Blue.
Discontinued Premier Models
News for Premier
30 October, 2013, 10:37 IST by CarTradeIndia Editorial Team
Premier Automobiles Limited established its roots in India during 1941 after negotiating a deal with Chrysler Corporation. Under this agreement, the latter gave the permission to Premier for...
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Premier Rio Reviews
5 Used Reviews and 1 Expert reviews available for Premier Rio
After years of quiet, Premier Auto has made its foray into the Indian auto market once again with its entry-level SUV Rio. The company earlier had a joint venture with Italian auto manufacturer Fiat Auto and the combination assembled the Fiat Premier Padm