Mercedes Benz Cars in India
Mercedes-Benz is a German manufacturing company engaged in developing automobiles, coaches, trucks and buses. It has been formed by the merger of Daimler AG and Benz Patent Motorwagen. The name Mercedes Benz came in to existence from the patent of Karl Benz's 1886 Benz Motorwagen. As Daimler AG is the parent company of Mercedes Benz, it operates in five segments: Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services.
The company conducts operations under various brand names, such as Mercedes-Benz, Smart, Maybach, Fuso, Western Star, Setra, Mercedes-Benz Bank and Mercedes-Benz Financial, among others. With the production being operational in 18 countries, Mercedes Benz has been established as a global manufacturer of automobiles.
There has been a significant role of two people in the establishment of Mercedes Benz – Gottlieb Daimler and Karl Benz. These two started Mercedes Benz around 1880 by coming up with a vehicle that was powered by an internal combustible engine.
The work of Daimler and Karl Benz was closely related to each other, which contributed a lot in the beginning of Mercedes Benz. Daimler was focussed on producing racing cars and an Austrian dealer named Emil Jellinek got really impressed with Daimler's cars. Due to this, Jellinek placed a large order of these cars and decided to modify some of its designs.
With the help of Daimler's business partner William Maybach, the modification of the designs started. The cars were named as Mercedes and with the submergence of Mercedes and Benz, the name came up to be Mercedes Benz. Since then, Mercedes Benz has been manufacturing high-end and unmatched cars.
Mercedes Benz was a partnered enterprise founded by German engine designers Karl Benz and Gottlieb Daimler. Daimler also worked with another German named Wilhelm Maybach. Both Daimler and Benz worked separately at the initial stages, and the latter succeeded in getting his work patented ahead of the former in 1886. Due to this, the internal combustible engine was used for the first time in German cars.
In 1885, Daimler and his business partner Maybach designed a predecessor of the modern petrol (gasoline) engine. This engine was subsequently fitted into a two wheeler, which was termed the first internal combustion motorcycle, a stage coach and a boat. After many years, Gottlieb Daimler and Karl Benz started working together, which led to the establishment of Mercedes Benz.
Mercedes-Benz in India
As India has been turned in to a major automotive hub and numerous automotive giants are investing in the Indian car market. Daimler also entered the Indian market and established Mercedes Benz India Ltd. in 1994. After the merger of Daimler with its parent company Chrysler, the company was named Daimler Chrysler in India. In 2007, Daimler Chrysler sold off its equity interests and was renamed as Mercedes Benz once again. Mercedes Benz is a fully owned subsidiary of Daimler AG with its headquarters in Pune. Owing to the excellence of its automotive vehicles, Mercedes Benz has been able to win the Best Brand award by Auto India Best Brand Awards 2011.
Mercedes-Benz Manufacturing Facilities
Daimler entered the Indian market with the perspective of expanding its operations. Mercedes-Benz India Ltd. is engaged in manufacturing, assembling and importing its cars. Additionally, the company has built a commercial vehicle plant, which is currently running on an investment of 700 million Euros. It has also established a manufacturing plant for passenger cars in Pune.
Among the manufactured vehicles, it consists of Mercedes-Benz C-Class (sedan only) and Mercedes-Benz E-Class (sedan, coupe and cabriolet). These two models are manufactured and assembled locally, while the rest are imported from Germany. Among the imported vehicles in India, it offers CL-Class, CLS-Class, GL-Class, M-Class, R-Class, S-Class, SL-Class, SLK-Class, G-Class and SLS AMG. This company is also engaged in manufacturing commercial vehicles like Mercedes-Benz Intercity Bus.
Mercedes-Benz Vehicle Models
The companyhas launched eleven car models in the Indian auto market. These models have been christened as per various 'classes' such as Mercedes-Benz C-Class and Mercedes-Benz E-Class. Apart from the C-Class and E-Class, it gets all other vehicles imported from Germany.
TheMercedes-Benz C-Classis a compact executive car produced by the Mercedes-Benz division of Daimler AG. This car was first introduced in the year 1993 as a replacement for the 190 range W201 which was also nicknamed as 'Baby-Benz'. The C-Class cars of Mercedes-Benz are manufactured in its factories located in Sindelfingen and Bremen, Germany. Besides this, their manufacturing plants are also located in Brazil and development for the same also takes place in Daimler AG's South African factory and East London. The C-Class segment uses a complete line-up of multi-valve engines, which makes it the only model to have this kind of engine specifications. The 4-cylinder petrol units called M111 were introduced in various models of this class, such as C 180, C 200 and C 220. Most of the models of this segment come with 5-speed manual gearbox, with the top model producing maximum power of 340 hp.
Mercedes-Benz E-Class represents a range of executive cars manufactured by this manufacturer. The company has introduced various engines and configurations in this segment since its launch. The company manufactures 9 variants of the E-Class model, which includes various sedan, coupe and cabriolet versions. The sedan version comes in various models such as E350 sedan, E350 BlueTec sedan, E550 sedan, E63 AMG sedan. Among coupes, the company manufactures E350 Coupe and E550 coupe. The third version is the cabriolet version, which comes in only one model - E550 cabriolet.
Mercedes-Benz CL-Classis primarily a sedan car that runs on a petrol V-type engine, which is basically a 5.5 L V12 engine. This car has been designed as a super car, with engine displacement of 5513cc. It also produces maximum power of 517 bhp at 5000 rpm. The Mercedes-Benz CL-Class has a 5-speed automatic gear transmission system, with top speed of around 250 kmph.
The Mercedes-Benz CLS-Classis a sedan based on the W211 E-Class platform and was internally designated as C219. The CLS concept car was first introduced in the year 2003 at the Frankfurt International Motor Show. Among CL-Class cars, the company manufactures 9 versions. Out of these, three are diesel variants that use a 3.0 L diesel V6 engine and produce maximum power of 224 hp.
The other models, such as the CLS 350, use a 3.5 L M272 V6 engine that generates maximum power of 272 hp. On the other hand, CLS 350 CGI generates maximum power of 292 hp. Besides these, the company manufactures 4 other models, viz. CLS 500 (2006), CLS 500 (2007), CLS 55 AMG (2006) and CLS 63 AMG. The top model of this segment, which is the CLS 63 AMG, produces tremendous power of 514 hp. The top speed has been kept similar in all its models, clocking up to 250 kmph.
The Mercedes-Benz GL-Class is essentially a stretched version of the smaller MLS vehicles. The company has decided to launch two variants of this car, namely GL-Executive and GL-Luxury, in India. These two exude luxury to their core in terms of exteriors and interiors and come with many advanced features. The pricing of these variants has been structured around Rs. 68 to 81 Lacs. These two powerful SUVs of Mercedes have been rendered an aggressive and sporty look, thus appealing to adventure sports enthusiasts.
The Mercedes-Benz M-Class is a luxury mid-size SUV that was first offered in 1997. This segment of Mercedes has been sized between the smaller GLK-Class and the larger GL-Class. The company has introduced seven models in this segment named ML350, ML500, ML500 (for North America), ML63 AMG, ML300 CDI, ML350 CDI and ML450 CDI.
The Mercedes models which are using BlueTec Diesel Engine with urea injection were introduced in the year 2008. The manufacturer also planned to launch the Hybrid version of its M-Class models. Therefore, the company showcased the ML450 hybrid SUV in the New York International Motor Show in 2009.
With already an SUV vehicle in its portfolio, Mercedes-Benz came up with its first full-sized MUV (Multi utility vehicle). Christened as the Mercedes-Benz R-Class, it hit the roads in the year 2006 and took the premium MUV segment by storm.
The company has divided its models in this segment as per engine specifications. The R-Class comes in diesel and petrol variants, with the company boasting of three diesel and four petrol models. The model released in India sports a V6 engine that produces displacement of 3498 cc, 272 hp power and 350 Nm torque. It is propelled by 7G-Tronic transmission system and races from naught to 100 in 8.3 seconds.
Mercedes-Benz came up with S-Class car for to compete in the luxury sedan segment. The S-Class has seen many changes since the launch of its base model in the year 1972. This car has been recognised as one of the top-selling sedans all across the globe. In the S-Class segment, the company introduced various models like W116, which was the base model launched in 1972. Following it, many models were introduced, such as W126 (1979), W140 (1991), W220 (1999) and W221 (2005). The company also launched the hybrid version of its S-Class at the Washington Auto Show, called the Mercedes-Benz S400 Hybrid.
Mercedes-Benz is involved in manufacturing SL-Class cars since 1954. The designation 'SL' was derived from the German Sport Leicht or Sport Lightweight. It is termed as a 'Grand Tourer' and was earlier named 'Gullwing', which means upward opening doors. Mercedes-Benz introduced two models of this vehicle, named 300SL and 190SL. The former was first manufactured in the year 1954 as a 2-seater, closed sports car. The predecessor of this car is the Mercedes-Benz W194, a highly acclaimed racing car. The Mercedes-Benz 300SL uses a 4-speed manual transmission and has a 2995cc engine.
The SLK-Class was manufactured by Mercedes-Benz in three generations - R170 in 1996, R171 in 2004 and R172 in 2011. These are the three roadster models of the Mercedes-Benz SLK-Class. The very first model, that is the R170, was powered by a 2.3 L supercharged i4 engine with optional automatic transmission system. This car model achieved massive sales of around 55000 in its first year. In India, the SLK-Class rolled on Indian streets with its powerful and dynamic roadster under the name Mercedes-Benz SLK350. This world class car produces maximum power of 225 hp at 6500rpm and 3498 cc displacement.
Mercedes-Benz Discontinued Cars
Several variants of Mercedes-Benz have been discontinued over the years so as to enhance performance and design. Mercedes-Benz A-Class, B-Class, ML63 AMG and SL 65 AMG are some of the vehicles that it discontinued over the years.
Mercedes-Benz Upcoming Cars
As India has proven to be an excellent market for Mercedes-Benz, there are rumours that the company is going to expand its portfolio in the country by launching various new vehicles. Among the new cars, the Mercedes-Benz CLK-Class is expected to be released in the Indian auto market by the end of 2011.
Three models of the upcoming Mercedes-Benz CLK are expected to be launched in India - CLK 270 CDI, CLK 350 and CLK 500. The new CLK 270 CDI should be assimilated with a 2.7 L 5-cylinder engine, the CLK 350 will come with a 3.5 L V6 engine while the CLK 500 will feature a 5.0 L V8 engine. This class of Mercedes cars in India is expected to be priced around Rs. 75 Lacs.
Mercedes-Benz Sales and Service Network
Since its establishment in India, Mercedes-Benz has been able to establish various showrooms in different parts of the country. At present, Mercedes-Benz showrooms are functional in 20 cities of India, including all metropolitan cities and prominent states like Delhi, Andhra Pradesh, Goa, Maharashtra, Tamil Nadu, Gujarat and Kerala. Till date, the company has set up a network of 25 dealerships across the country. As the company also offers Intercity coaches, it has established various showrooms for this purpose also.
Listed below are some of the prominent dealers of Mercedes-Benz in India:
Patel Auto Services Private Limited
T & T Motors Limited
Adishwar Auto Diagnostics Private Limited - Mahavir Motors
Trans Car India Private Limited
Mercedes-Benz Sales Performance
Owing to the excellent performance of its cars and its brand value, Mercedes-Benz has witnessed excellent worldwide sales. In India also, the company broke many sales records according to individual segments and boasts of a prominent position in the luxury car market.
2010 has been very successful for Mercedes-Benz as it saw 80 per cent sales growth as compared to that of the year 2009. The company managed to sell 5819 vehicles in that single year, which is the highest sales figure of Mercedes-Benz. The cars that augmented sales volumes of Mercedes-Benz are E-Class, C-Class and SUVs. On monthly basis, the company reported 115 per cent sales growth.
Mercedes-Benz Used Car Market
As Mercedes-Benz is acknowledged as one of the top global brands of the auto industry, its cars maintain dominance even in the used car market. Owing to the world class performance, luxurious amenities of vehicles and brand value, Indian customers do not lag behind in buying used models of Mercedes-Benz cars. Due to this, this company's cars have managed to do good business even in the used car segment.
Mercedes-Benz Future Plans
German car manufacturer, Mercedes-Benz has been renowned as one of the oldest car manufacturer in the world. Its range comprises of luxury sedans, coupes and cabriolet cars. In India also, it has established itself as one of the top international brands that are highly investing in the Indian car market. Mercedes-Benz has plans to introduce a smaller SLC in the coming future, which will feature a V6 engine that delivers power output between 350 and 500 hp. It is expected that this car will hit the showrooms in Fiscal Year 2015-16.
The company also plans to launch the SLK Gullwing vehicles in the near future too. This car will feature the upward opening doors, reminiscent of the roadster; thus, this car is being called a revision of the same. Moreover, Indian customers are likely to witness the launch of the Mercedes-Benz CLC, the sibling of the CLS models.
Mercedes-Benz is operational since 1886, although not in an organised manner as a fully-fledged company. In that year, one of its founders, Karl Benz, got his patent under the name Benz Patent Motorwagen. As Emil Jellinek also contributed in the establishment of Mercedes-Benz, the founders honoured his contribution by christening their company on his daughter, Mercedes Jellinek.
Mercedes-Benz is engaged in production of cars, buses and trucks and is been recognised as the eminent manufacturer in the global automobile segment. Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft. The companyintroduced various technological and safety innovations that set the precedent for passenger safety in the auto industry.
As part of Daimler AG, the car division of Mercedes-Benzcompany includes Mercedes-Benz, Smart and Maybach. Itwas renamed as Mercedes-Benz AMG on 1 January, 1999. Mercedes-Benz forged an alliance with McLaren cars which resulted in the production of sports cars. Owing to this, Mercedes engines are used by the 'Team McLaren Mercedes Formula One' racing team.
In 1958, Mercedes-Benz entered into a distribution agreement with Studebaker-Packard Corporation of South Bend, Indiana (USA). Under this deal, this German manufacturerwas allowed to set up dealership of its vehicles in the U.S and in return, Studebaker-Packard will receive some kind of compensation for each car sold. This led to the conversion of many Studebaker dealers in U.S. into Mercedes-Benz dealers.
Mercedes-Benz has established manufacturing plants in various parts of the world. The first factory that was established by Mercedes-Benz outside Germany after the Second World War was in Argentina. The list of countries where Mercedes-Benzcompany has set up its manufacturing plants is quite vast. Starting from the South American countries, such as Argentina and Brazil, it covers all the important countries across the globe. African countries are also not untouched as it has manufacturing plants in South Africa and Nigeria.
Mercedes-Benz is also involved in manufacturing trucks and is a part of the Daimler Truck Division now. It includes companies that were part of the Daimler Chrysler merger. Mercedes-Benz is also involved in the production of buses and vans, with Europe and Asia being its main distribution centres.
Until 1994, Mercedes-Benz used alphanumeric system for categorising its vehicles. After that, alphabetical suffixes, such as 'C', 'E', 'D', and 'G', were used for indicating body style and motor type. The manufacturer is also engaged in developing electric cars, as it showcased seven hybrid models in the Frankfurt Motor Show of 2007. The companywas also involved in manufacturing bicycles and Mercedes-Benz Accessories GMBH introduced three bicycles in 2005. Other models include the Mercedes-Benz Carbon Bike, Fitness Bike and Trailblazer Bike.
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The sea of features the S Class offers is sufficient to spoil the rich tastes of the affluent few. With the S350CDI, Benz tries to attract the sane headed consumers who would want the comfort and luxury of a world class car but with certain practicality.
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