Maruti Suzuki Cars in India
Maruti Suzuki Company is a subsidiary of Suzuki Motor Corporation based in Japan. The Maruti Suzuki CompanyIndia has been dominating the car market for over two and a half decades. Further, Maruti Suzuki Company has two manufacturing units located in Gurgaon and Manesar, South of New Delhi, India. Combined annual capacity of both the manufacturing units of the companyis over 1.2 million (1,200,000). The MarutiSuzuki Company in India offers a wide range of cars available in different segments.
The company is planning to expand its manufacturing capacity from 1.2 million to 1.75 million by 2013. The Maruti Suzukicompany profile offers 15 brands and over 150 variants. During the financial year of 2009-2010, MarutiSuzuki Company in India became the largest car manufacturer and seller by rolling out one-millionth car in that year. The employee strength of this company is over 8500 employees (March 2011). In the year 2010-2011, MarutiSuzuki Company in India sold over 1.27 million vehicles including 1, 38,266 units of exports. With this achievement, by the end of March 2011, the company owned a share of 44.9 per cent in the Indian car market. Maruti Suzuki Company in India is listed with Bombay Stock Exchange and National Stock Exchange.
The Maruti Suzuki Company in India offers a wide range of car models, each model is designed according to the segment that it belongs to. The various car models are Maruti 800, People Movers, Omni and Eeco, International Brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, Off-Roader Gypsy, SUV Grand Vitara, Sedans SX4, Swift DZire and Kizashi. In August 2010, Maruti Suzuki took an initiative to produce environmental friendly cars and hence introduced factory fitted CNG option in five of its models, in the vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.To compete with the demands of low budget cars, the Maruti Suzuki Company in India is proposing to launch a car, which will meet the needs of the middle class families.
The Maruti Suzuki Company has expanded its business in more than 120 countries. Few of the main markets include Latin America, Africa, South East Asia and Oceana. In the year 2009-2010, the company achieved its highest exports target at 147,575 units, due to which a growth rate of 111 per cent recorded.
Maruti Suzuki History
Founded in the month of February in the year 1981, Maruti Udyog Limited started its manufacturing operations in 1983. After a through market research, the first car rolled out on 14th December 1983. This car was launched under the flagship of Maruti Udyog Limited which was later renamed MarutiSuzuki India Limited. The headquarters of the company is located in New Delhi. The Indian Government initially owned 18.28 per cent of the Maruti Suzuki Company and 54.2 per cent was owned by Suzuki of Japan. In the month of June in year 2003, the BJP led government offered a public issue of 25 per cent of the Maruti Udyog Limited. On 10 May 2007, the government of India sold the complete share of Maruti Udyog Limitedto Financial Corporations. By doing this, the Government of India no longer has a stake in Maruti Udyog Limited.
Suzuki started its business operations in the year 1909 as Suzuki Loom Works. Later in the year 1920 it was renamed as Suzuki Motor Corporation. The Headquarter of Suzuki Motor Corporation is located at Hamamatsu in Japan. Suzuki has expanded its business across various locations in many continents. The 'power free' motor bikes of Suzuki earned a good response from the customers during the World War II. Due to the success of Suzuki's first motorised bike, it launched a 125cc motorcycle 'Colleda'. After the two consecutive successes, the company launched its first lightweight car 'Suzulight' that marked the start of Japan's revolution of the automobile industry. Today, Suzuki is engaged in offering a wide assortment of motorcycles, automobiles, outboard motors and related products such as generators and motorised wheelchairs.
Maruti Suzuki Founder
Michio Suzuki was the founder of Suzuki Loom Works, which was renamed Suzuki Motor Corporation in the year 1920. Suzuki Loom Works was situated in a small seacoast village of Hamamatsu, 120 miles from Tokyo, Japan. Michio Suzuki apprenticed as a carpenter and at the age of 22, he designed a pedal-driven wooden loom. Michio Suzuki introduced the first cyclemotor in the year 1952, which was fitted with 36cc piston-ported two-stroke engines. The sales of the motorcycles soon dominated the profits of the company and earned a great reputation.
Sanjay Gandhi founded Maruti in the month of February in the year 1981, but it started its manufacturing operations in 1983. Sanjay Gandhi was an Indian politician and the younger son of Prime Minister Indira Gandhi. He was expected to succeed his mother, Indira Gandhi, as the head of Indian National Congress. However, due to his early death in a plane crash, his brother Rajiv Gandhi took over. Sanjay Gandhi never attended college but worked as an apprentice in Rolls Royce, England. He was very interested in cars, in particular sports car and had obtained a pilot's license.
Maruti Suzuki Company in India
Maruti Suzuki company in India is a subsidiary of Suzuki Motor Corporation. Being the leader in manufacturing passenger cars and multipurpose vehicles in India, thecompanyis accounted for acquiring nearly 50 per cent of the total industry sales. During the year 2009-2010, the Maruti Suzuki Company in India sold over 1,018,365 vehicles. This comprises of 870,790 vehicles in the domestic market and 147,575 vehicles in the foreign markets. In total, the Maruti Suzuki Company in India produced and sold over eight million cars. In the year 2009-2010, thecompanyhad an income of Rs.301, 198 million. The Maruti Suzuki company information states that the company has a financially enriched balance sheet with surplus and reserves of Rs. 116.9 billion and the debt equity ratio of 0.07 as on 31st March, 2010. Maruti Suzuki Company is a limited firm, which is listed on the National Stock Exchange of India Limited and Bombay Stock Exchange Limited.
Maruti Suzuki company in India has two producing unit based at Gurgaon and Manesar, south of New Delhi, India. The combined production capacity of both the units is somewhere around one million cars per annum. In the year 2009-2010, the companyacquired 700 acres of land in Rohtak, Haryana, India for setting up an excellent test course for research and development. The Maruti Suzuki Company Profile ensures complete customer satisfaction with 'one-stop-shop' facility providing different services such as Automobile Finance, Automobile Insurance, Maruti Genuine Parts and Accessories, Extended Warranty and Maruti Certified pre-owned cars. Maruti Suzuki Company in India has established 358 pre-owned car outlets in 210 cities.
Maruti Suzuki Manufacturing Facilities
MarutiSuzuki company in India began its operations in the year 1983 with the production of Maruti 800. With the launch of Maruti 800, Maruti Suzuki Company brought about a revolution in the Indian car market. Even today, one in every two cars is a product of Maruti. Maruti Suzuki Company in India has moved to a much larger scale and manufacturing capacity from where it initially started. The company has two manufacturing units in Gurgaon and Manesar, south of New Delhi, India. Manufacturing unit of Maruti Suzuki Company in India is capable of manufacturing one million cars over a period of one year. These units of Maruti Suzuki Company are evidence of quality, manufacturing standards and efficiency. TheProduction System is guided by its parent company Suzuki Motor corporation's concept of 'Lean Manufacturing'. Maruti Suzuki company in India has excelled in manufacturing new products for attaining customer delights. The four most important pillars of thecompany are Cost, Quality, Safety and Productivity these ensure manufacturing excellence.
The production unit of Maruti Suzuki Company, which is located in Gurgaon, is equipped with three units, having a manufacturing capacity of 9.5 lac units per annum. As per the report given by the chairman of Maruti Suzuki company, RC Bhargava, they are planning to reduce some production in the Gurgaon unit. Since the unit is very old and congested, the output is likely to cut down to 6 from 6.5 lac units per annum. In 2010-2011, the Maruti Suzuki Company's Gurgaon unitproducedaround 9.5 lac units that actually has a total installed capacity of producing 8.5 lac units. The Gurgaon unit is spread across 300 acres of land and the car models developed here are Swift, M800, Omni, WagonR, Ritz, Alto, Eeco and Gypsy. Maruti Suzuki company is planning to manufactureDzireat its Gurgaon plant.
The excess production of the vehicles will be shifted to Manesar from Gurgaon. This unit of Maruti Suzuki Company was started in the month of February in the year 2007. Maruti Suzuki Company is planning to develop two new upcoming plants in Manesar which will have a total production capacity of 2.5 lac units per annum. The existing capacity of production in Manesar plant rolled out about 3.5 lac units in the year 2010-2011. Maruti Suzuki Company will be opening its second unit this year, perhaps in September- October and the third unit will start functioning in 2012-2013.
Maruti Suzuki company in India recently launched some new models. These models are Kizashi 2011, SX4 diesel 2011, WagonR K series 2010 and Alto K10 2010. Maruti Suzuki Kizashi 2011 is offered in two variants MT and CVT. Both the variants are available in Sport Aero and Sport Suspension, and FWD for better pickup and easy pull of the vehicle. Kizashi MT consist of a 393cc 4-cylinder 4-valves DOHC Petrol engine. The power of the engine is178PSat 6500rpm and a maximum torque of 230Nmat 4000rpm. This car comes with a 6 speed manual transmission. The other variant of this car is Kizashi CVT which also consists of a2393cc 4-cylinder 4-valves DOHC Petrol engine. This engine also executes a power of 178PS at 6500rpm and a torque of 230Nm at 4000rpm. However, Kizashi CVT provides an automatic transmission with a paddle shift.
Earlier this year, thecompany in India launched a diesel version of SX4. This car is offered in three variants namely SX4 Diesel ZDi, SX4 ZDi (with leather upholstery) and SX4 ZDi. Maruti Suzuki SX4 Diesel ZDI consists of 1248cc, DdiS diesel engine, which executes maximum torque of 200 Nm at 1750 rpm and a power of 90 bhp at 4000 rpm. This car is considered highly fuel-efficient as it provides a mileage of 21.5 kilometres per litre.
Maruti Suzuki company in India launched its new range of Wagon R series in the year 2010. This model of Maruti Suzuki also comes with three variants namely VXi, LXi and LX. All these variants are equipped with a 998cc three-cylinder K-series engine. The engine ofWagon R K series can generate the power of 68 PS at 6200 rpm. It can generate a maximum torque of 90 Nm at 3900 RPM. K series engine of Wagon R provides an average of 19 km per liter. The most important feature about this car is its seating arrangement that enables the user to accommodate two to three passengers at the rear end.
Alto K10 was launched in the market in the year 2010. Alto K10 has two variants LXi and Vxi and is offered with the K10 B engine that produces 68 bhp at 6200 rpm and a maximum torque of 90Nm at 3500 rpm. Due to the enormous power of the engine, it is able to attain the speed of 100 km within 13.3 seconds. This engine provides a mileage of 20.2 km per liter. This new varianthas more space than the previous Alto 800. It has improved interiors, backside designs, tachometer, remote boot and fuel lid controller.
Maruti Suzuki company in India discontinued some of its car models such as Maruti 1000 (1990-1994), Maruti Zen (1993-2006), Maruti Esteem (1994-2008), Maruti Baleno (1999-2007). Further, Maruti Zen Estilo (2006-2009), Maruti Versa (2001-2010), Maruti Grand Vitara XL7(2003-2007) were also discontinued. Some of these variantshave been re-launched after a thorough research and studying the demands of the market.
In the current year, the company planned to launch two new variants of the existing car models. A new model Swift has already been launched in the month of August this year. This variant was launched in the European market and the production has begun in their Hungarian plant. The new Swift is somewhat wider and longer than the previous one and it gets some special design characteristics of Suzuki Kizashi. However, the other modelSwift Dzirewill probably be launched in the early months of 2012. Engine of the new variant will be the same but the length and the width of the car has increased.
MAruti Suzuki Sales and Service Network
The Maruti Suzuki company in India has maintained a sales network of approximately 802 centers in 555 cities and towns. Maruti Suzuki Company provides service support to its customers at 2740 workshops in over 1335 cities and towns. The prime focus of the company is to expand its sales and service network across the entire nation.
The Maruti Suzuki Company had 933 sales outlets as on 31 March 2011 and the number increased to 968 on 30 June 2011; which records the increase of 35 outlets across the country. Maruti Suzuki Company covered 666 cities under its sales network in March, which increased to 697 cities in June 2011, an increase of 31 cities. The Maruti Suzuki Company also recorded an increase of 60 service stations from 2946 to 3006 in June 2011. Cities covered by Service Network of Maruti Suzuki Company were 1395 in March 2011 and increased to 1409 in June 2011. This marks an increase of 14 cities across the service network of the company. The Maruti Suzuki Company has also been successfully running 164 Driving Schools in March 2011, which increased to 172 schools in June 2011.
Maruti Suzuki Sales Performance
Maruti Suzuki company in India sold a total of 75,300 vehicles in the month of July in 2011. This total includes a sum of 8796 units of exports. However in July 2010, the Maruti Suzuki company hadsold a sum of 1, 00,857 vehicles, which proved to be quite a feat for the company. Due to the following activities of the Maruti Suzuki Company, the total salesof the company suffered:
Manufacturing process for Swift Dzire was shifted from Manesar to Gurgaon. Due to these planned changes, the production of the model was temporarily affected. Therefore, the sales units were 5,471, lower than the production in the month of July in 2010.
The production of old Swift was discontinued in the month of July in the year 2011. New model of swift was launched on the 17th of August, 2011. While the Maruti Suzuki company dispatched 11,828 units in July 2010, the delivery in the month of July 2011 was only 348 units.
With these two planned activities of the Maruti Suzuki company, the sales in the month of July in the year 2011 dropped by around 17000 units as compared to July 2010.
Maruti Suzuki Used Car Market
The Maruti Suzuki Company in India has extended its family by opening an official used car store 'True Value'. It deals with the resale of used cars, ensuring that these are easily available for customers who require used cars. Maruti True Value is the nations' largest certified dealer of used car network. True Value has 358 outlets in 210 cities and is still growing. The Maruti True Value provides all car related services under one roof through professionally trained manpower. It has a transparent and fair evaluation process that helps in determining the price of each used car accordingly. True Value offers its customers options of payment in either cash or cheque. The customer also has the option of exchanging the used car with either a True Value used car or a brand new Maruti model. The cars purchased from these stores come with a one-year warranty and three free services.
Maruti Suzuki Future Plans
The Maruti Suzuki Companyinformation reports that it is planning to expand its manufacturing capacity to 1.75 million from 1.2 million by the year 2013. The chairman of the Maruti Suzuki company, RC Bhargava stated that the production in the Gurgaon plant is to be reduced since the plant is very old and congested. Estimated output will be reduced to 6 lac units from 6.5 lac units per annum. Two new upcoming units will be developed in Manesar plant and will have a total manufacturing capacity of 2.5 lac units per annum. The second unit in the Manesar plant will be opened by September-October, of this year. However, the third unit will start functioning from 2012-2013.
The Maruti Suzuki Company in India will be offering two new models in the Indian Car Market between 2011 and 2013. A new model of Maruti Suzuki Swift was launched in August 2011. On the other hand, Maruti Suzuki Swift Dzire will be launched in the earlier part of 2012. The Maruti Suzuki Swift was initially launched in the European market and the production of this variant has begun in their Hungarian plant. New variant of Swift is somewhat wider and longer than the previous model. Besides, Maruti Suzuki Swift Dzire has the same engine configuration but the length and width of the car has increased.
Maruti Suzuki Triva
The Maruti Suzuki Company has changed its logo according to the positioning of the product and the tagline has also changed. In the earlier logo, the names of the two companies were on top of each other. However, the new logo shows the names of the two companies side by side. The font used is the same; but the colours have become brighter adding more life to the logo. The tagline of the earlier version read 'Count On Us' but has now been changed to 'Way Of Life' in the new logo. New logo of the company seems to be more attractive than the previous one. In the year 1983, Maruti Suzuki Company released India’s first affordable car Maruti 800, which was a 796cc hatchback.
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