Mahindra & Mahindra Limited, one of the country's leading passenger vehicle makers, has introduced its much awaited Verito Vibe car in the Indian auto market. Being the company's first model in the immensely competitive compact hatchback segment, the Verito Vibe has marked Mahindra's efforts to take competition head on against the likes of Maruti Suzuki and Hyundai. The new model shares most of its looks, interiors and chassis platform with the Mahindra Verito sedan. The car was launched amid some great media attention and interest from the entire domestic automobile industry, being the first hatchback car to be produced by the house of Mahindra & Mahindra.
The company rolled out its Mahindra Verito Vibe in India, in order to mark its presence in the best selling hatchback segment of the Indian auto market. The small cars contribute to the bulk of passenger vehicle sales recorded in the country and have made Maruti Suzuki, Hyundai, Tata Motors and Chevrolet into major powers that they are at the moment. Maruti Suzuki and Hyundai are India's largest and second passenger car makers, respectively, on the back of small vehicles mostly. Therefore, the arrival of Mahindra & Mahindra in the immensely competitive segment was nothing but imminent. Prior to the launch of 2013 Verito Vibe, the company was believed to be working on a compact sedan variant of its Verito model. However, design details and images of the Verito Vibe hatchback surfaced on the internet. Only then it was revealed that the new Mahindra model is not a compact sedan based on Verito, but the sedan's chopped boot version for new premium hatch. At present, the Mahindra Verito Vibe competes in the premium hatchback segment of the Indian auto industry.
The Mahindra Verito sedan didn't exactly set the sales charts on fire as expected before its much anticipated launch in the country. It can also be attributed to the fact that Verito was not really a brand new model for the domestic consumers and actually was a re-badged Renault Logan. Mahindra & Mahindra Limited had a short lived joint venture with the French auto maker Renault under which the Indian utility vehicle maker acquired license to produce and sell Logan in India. Therefore, Mahindra used Renault's Logan platform for the Verito sedan after giving it some minor design changes at the front fascia and the tailgate. Interestingly, both Renault Logan and Mahindra Verito sedans received lukewarm response from the domestic buyers. The new Mahindra Verito Vibe is here to lure Indian car enthusiasts towards Mahindra dealerships, on the back of its unconventional design, class leading interior space and comfort, along with an attractive price tag.
The 2013 Mahindra Verito Vibe model has been pitched against Maruti Suzuki Swift, Maruti Suzuki Ritz, Hyundai i20, Volkswagen Polo, Ford Figo, Tata Indica Vista, Nissan Micra, Renault Pulse and Toyota Etios Liva models in the Indian auto market. The country's premium hatchback segment is among the most competitive of all and has Swift, i20 and Figo among the chart toppers. Maruti Suzuki Swift and Hyundai i20 are the top sellers and pose stiff competition to the Verito Vibe in India. However, unlike most of its rivals the Mahindra hatchback is available in only a diesel powered option. Because of the absence of a petrol engine under its hood, the Verito Vibe caters to a smaller fraction of Indian buyers than its competition in the country.Mahindra Verito Vibe Pricing
The Mahindra Verito Vibe in India has been introduced with a competitive price tag and enjoys the excise duty cut offered on compact vehicles by the Government of India. The car is hailed by the entire industry for being a great value-for-money proposition. The Mahindra Verito Vibe price varies for different Indian city and states owing to margin of every dealer and the difference in taxes levied by each state. The premium hatch is considered to be reasonably priced and fives strong competition to Tata Indica Vista, Maruti Suzuki Swift, Hyundai i20 and Volkswagen Polo amongst others.Mahindra Verito Vibe Review
The new Mahindra Verito Vibe boasts of class leading interior space and is easily one of the most unconventional looking hatchback cars available in the country. At its front end, the Verito Vibe design is similar to its elder sedan sibling. However, the boot has been chopped off in the Vibe and the C pillar is attached to its roof. The design may seem slightly obsolete, but it must be noted that looks are subjective and some might like while some may not. The interiors are furnished with classy fitments to create a luxurious ambience, which has the Verito Vibe to compete against Swift, Polo and i20. Further, the engine performance and mileage of the Mahindra hatch are at par with the market standards. The ride quality is smooth and driving this car is a fun experience.Mahindra Verito Specifications
The 2013 Mahindra Verito Vibe is powered by the same 1.5 litre dCi diesel engine that is used to power the Verito sedan. This oil burner is designed by Renault and develops a peak power of 64 bhp and is mated to a five speed manual transmission system. The suspension system incorporated in the Verito Vibe is of McPherson and H-Section Torsion Beam types, along with front disc and rear drum brakes. The stylish hatch rests confidently at a height of 172 mm on the tarmac on its 185/70 R14 size tyres. Further, Verito Vibe has a fuel tank capacity of 50 litres. Others features available in the new Mahindra Verito Vibe car are power windows, power steering, Anti-lock Braking System (ABS), airbags for the driver and an infotainment system for audiophiles.Mahindra Verito Vibe Exteriors
The Mahindra Verito Vibe has unconventional looks that have enabled it to stand out amongst its direct competition. The vehicle's sleek dimensions make sure that the driver has little difficulty for parking or slick manoeuvring through busy city traffic. The Verito Vibe hatch looks similar to the Verito sedan when seen head on, however, the rear end has boot chopped off entirely. The tail lamps are mounted on to the car's C pillar, which is oddly joined to the roof. On the brighter side of things, Mahindra Verito is popular for its capacious interior setting and the new Vibe definitely borrows that trait as well. The hatch has well defined wheel arches, body coloured bumpers and a modish front fascia that gives it a superior look.Mahindra Verito Vibe Interiors
The five-seater 2013 Mahindra Verito Vibe hatch has been fitted with several advanced comfort additions, making it a perfect option for making long trips. Vibe has been developed with space optimisation design, which ensures enough legroom and headroom space are available to its driver and occupants. The vehicle's dashboard looks nice and is integrated with an infotainment system. The interior setting of the Verito Vibe hatch includes moderate usage of chrome and features luxurious upholstery. The car's ample legroom for driver as well as its passengers has made it a smart option in the market, if the buyer seeks comfort and a relaxing ride. Verito Vibe is fitted comfortable seats bolstered with quality fabrics that underline its B+ segment make. The premium hatchback can seat five occupants (including the driver) hassle free in full comfort.Mahindra Verito On Road Drive
Mahindra & Mahindra are known to create vehicles that conform to the needs and requirements of domestic car buyers and the Verito Vibe car is no exception. The company's in-depth knowledge of local streets and driving conditions is evident in its products. The new Mahindra Verito Vibe is fitted with an efficient suspension system and braking technology, which makes the ride both comfortable and safe in the country. Verito Vibe accelerates smoothly and responds well to its perfectly balanced power steering. Shifting gears is not much of a hassle in the Verito Vibe, besides the seats are immensely comfortable with ample cushioning and legroom space.Mahindra Verito Vibe Power
The Mahindra Verito Vibe diesel is equipped with an oil burner of displacement 1461 cc that develops a maximum power of 64 bhp. The highest torque delivered by the engine is rated at 160 Nm at 2000 rpm. The 1.5 litre engine installed in the Verito Vibe is smooth in operations and delivers well when needed.Mahindra Verito Vibe Comfort & Convenience
Mahindra Verito Vibe in India has top draw comfort and convenience attributes. The seats are comfy and just about perfectly reclined, while ample legroom and headroom volume is offered inside the cabin. The premium hatchback has class leading legroom in both front and rear rows. An air conditioning system and a cabin heater are provided for the convenience of driver and occupants of the vehicle. The Verito Vibe can seat five persons easily and the seats have been trimmed with rear and front head restraints for added convenience.Mahindra Verito Vibe Safety and Security
The 2013 Mahindra Verito Vibe has been fitted with several safety equipments for security of its passengers. These are collapsible steering column, headlamp levelling device, adjustable front seat head restraints and an anti theft electronic encoded safety system. Other features include day-night rear view mirror, child proof rear door locks, powerful headlamps and laminated wind shield. The top end trim also gets driver side airbags, Anti-lock Braking System with Electronic Brake-force Distribution (EBD) system.Mahindra Verito Vibe Dealers
The Mahindra Verito Vibe premium hatchback is available in all the major Indian cities, such as New Delhi, Mumbai, Chennai, Bengaluru and Kolkata. The price of Vibe varies in various cities due to the differences in taxes levied by each state and the margin of each dealer. Some of the authorised dealers of Verito Vibe are mentioned below:
Mahindra Verito Vibe Company Quotes
| Location || Dealers |
| Bangalore || · India Garage |
· SKS Automobiles India Pvt. Ltd.
· Sireesh Auto Pvt. Ltd.
| Chennai || · India Garage |
· MPL Motors Pvt. Ltd.
· Rajarajan & Sons
| Kolkata || · Mohan Motors Dealers Pvt. Ltd. |
· Royal Motors
· Shree Automobiles (P) Ltd.
| Mumbai || · Avis Motors Pvt. Ltd. |
· G3 Motors Pvt. Ltd.
· Miracle Motors India Pvt. Ltd.
· NBS International Ltd.
| Delhi || · Bhasin Motors (I) Pvt. Ltd. |
· Indraprastha Automobiles Pvt. Ltd.
· Shri Durga Automobiles
· Skyline Automobiles
| Hyderabad || · Automotive Manufacturers Ltd. |
| Pune || · Kundan Motors |
· Sahyadri Motors Pvt. Ltd.
· Silver Jubilee Motors
Speaking on the new Mahindra Verito Vibe, Pravin Shah, Chief Executive Officer (CEO), Automotive Division, Mahindra & Mahindra Limited, was quoted as saying, “Customer centric innovation has always been at the heart of any product development at the Mahindra Group. The Verito Vibe marks our entry in the high volume sub 4 metre segment. While developing this product we have paid particular attention to making this car look different and we are sure that it will appeal to customers with its young and sporty looks and that too without compromising the benefits which our existing Verito has to offer.”Mahindra Verito Vibe Competitor Analysis
The new Mahindra Verito Vibe hatchback has many competitors in the Indian auto market. The Verito Vibe stands in competition with Maruti Suzuki Swift, Hyundai i20, Volkswagen Polo, Ford Figo, Tata Indica Vista, Nissan Micra, Renault Pulse and Toyota Etios Liva in the premium hatchback segment. It boasts of added advantage of being a Mahindra model that are known to deliver great performance and are a popular choice among domestic car buyers at the moment. Experts believe that Swift and i20 are Verito Vibe's most intimidating rivals in India.
The 2013 Mahindra Verito Vibe is available only in diesel powered version, whereby it is fitted with the 1.5 litre dCi engine borrowed from the Verito sedan, rated with a maximum power of 64 bhp and a torque of 160 Nm. On the other hand, both Maruti Swift and Hyundai i20 are offered with petrol and diesel options. The i20 is powered by a refined 1.2 petrol Kappa engine that generates 83 bhp of power and 114 Nm of torque. Further, the 1.2 litre K-Series petrol motor of Maruti Suzuki Swift churns out 86 bhp of power and 114 Nm of torque. The diesel Swift develops 74 bhp of power and 190 Nm of torque from its 1.3 litre DDiS oil burner, while the diesel i20 produces 89 bhp of peak power and 226 Nm of torque. Therefore, Verito Vibe has an upper hand over Swift and i20.
The exterior design of the new Mahindra Verito Vibe is a little unconventional at the back. Tail lamps runs along entire width of the car's rear windscreen and are slightly more sloping in comparison to the ones of Tata Indica. At the front, the hatchback looks exactly same as its elder sibling Verito sedan. It can be said the Hyundai i20 and the Maruti Suzuki Swift are much more attractive than Verito Vibe in terms of exterior appearance, but looks are always subjective. The Swift boasts of having muscular lines of design all around, with its front grille and tear drop shaped headlamps presenting a bold look. Even after being seven years in existence, the sporty car continues to remain fresh. However, Hyundai i20 is undoubtedly the best looking among the premium hatchbacks available inn the country.
The area where the Mahindra Verito Vibe scores better than the Swift and the i20 is in terms of interior space. The spacious interior volume is similar to the larger Verito sedan. Vibe has ample amount of headroom and legroom for occupants in the front and rear rows. In comparison, Swift and i20 are not quite as spacious at the back.Mahindra Verito Vibe Pros
Verito Vibe has many advantages, such as affordable pricing, modish looks and class leading interior space. Other merits of this vehicle are low maintenance needs and an overall cost efficient nature, because of the high mileage and subsequently lower running costs.Mahindra Verito Vibe Cons
The new Mahindra Verito Vibe looks boxy and has a slightly outdated design. However, interior setting definitely scores major points in the car's favour. The company needs to incorporate more comfort and safety features in its Verito Vibe.Mahindra Verito Vibe Conclusion
The Mahindra Verito Vibe in India is a perfect vehicle for daily usage, owing to its fuel efficient nature, low maintenance needs and long servicing intervals. In the premium hatchback segment of Indian auto market, Verito Vibe represents the best mix of performance, design and comfort. With its many sophisticated features, the Verito Vibe is worth the money paid, as per industry experts.
On the back of its competitive price tag, great looks and engine performance, the Mahindra Verito Vibe has the power to steer sales for its maker in the domestic car market. The after-sales service stations of Mahindra & Mahindra are spread all across the country; hence the maintenance of its vehicles has never been issue for the owner. The Verito sedan failed to entice Indian audience. Therefore, the company is hoping that its new car would help it in achieving its best ever sales in the country. With the launch of its Verito Vibe, Mahindra & Mahindra has announced its arrival in the hatchback segment and could be introducing more models in the domestic passenger car market soon.