Land Rover Cars in India
Land Rover is an automotive manufacturer from England. At present, the Land Rover organization is a part of Jaguar Land Rover, which is held by Tata Motors India. The term ‘Land Rover’ is the name of a vehicle, which was launched in 1948. However, later the term was used as a brand for a series of distinct models of four-wheel drive cars. The Land Rover organization was launched in 1978 by British Leyland. At some points of time Land Rover has been under the control of owners like BMW, British Leyland, British Aerospace, Ford Motor Company and Tata Motors of India.
Land Rover History and Launch
Initially, Land Rover was a marque of the company. Later it came to be a separate company of four-wheel drive vehicles. Maurice Wilks, a former chief designer of the Rover Car Company, designed the first Land Rover car in 1948 at the island of Anglesy in Wales in UK and this model was an instant success. Therefore, by the end of 1948, they planned to export the first Land Rover car to 70 countries globally. In 1949, they exported the first Land Rover to USA.
In 1958, the Land Rover series II was introduced and this model had a barrel-sided body, which is familiar in the Land Rover range. Land Rover Series II A was introduced in 1961 and that model was equipped with a 2286 cc engine. In 1962, the company introduced the Land Rover Series IIA Forward Control and 12-Seater Station Wagon. In 1966, they introduced the Land Rover Series IIB Forward Control. In ordered to strengthen the chassis, four cylinder petrol engines were replaced by six cylinder petrol engines in this model. Apart from that, large tires and heavy duty axles were fitted, and a diesel option was made available as well
In 1967, Leyland and Rover were merged together but Leyland was the majority partner. In 1968, Land Rover launched standard Series IIA 109” (3/4 ton), which was the heavy duty ‘1 ton’. In 1970, Range Rover was introduced and in 1971, the company launched the Series III models, which was replaced by Series II A.
In 1972, Forward Control 101” was introduced. It was a V8 model, which sold well to the military and it remained only as a military vehicle. By 1976, the company had produced one million Land Rover units. During the years 1983 and 1984 90” and 101” vehicles were launched. Series III was replaced by 90” model and Land Rover was replaced by 110”. In these models the company had unveiled modern styling and coil springs. In 1988, Rover Group’s ownership moved to British Aerospace.
In 1990, 90” and 101” models were renamed ‘Defender’, which are offered with the 200TDi engine. The company introduced a four-door version to celebrate the 20 th anniversary of Range Rover. North America was the great export hub for Ranger Rover in that period. In 1993, the company introduced the 300TDi engine option. In 1994, BMW bought the Rover Group from British Aerospace. The re-modeled P38 Range Rover was introduced in 1994. This model was an on-road luxury SUV that delivered good off-road performance as well. Parallel to the P38 Range Rover, the company produced the ‘Classic’ Range Rover but that production was stopped in the same year itself. The Freelander was introduced in 1997 and this model competed with small 4x4s like Toyota’s RAV4 and Honda’s CR-V. This model was far from carrying typical Land Rover technology as it had an independent strut suspension and monologue body. The Freelander was one of the best selling 4x4’s in Europe at that time. In 1998, the company launched the Discovery Series II, which was codename ‘Tempest’.
In 2000, BMW sold Land Rover to Ford and in 2002, the company launched the Range Rover Mk III. In 2004, Discovery III was launched with the latest trends. The Range Rover Sport was launched in 2005 and around the same time, Freelander production was ceased after eight years. In 2006, the company introduced a diesel engine hybrid SUV the Land_e in which latest fuel conception technology was used and it has a unique 4x4 drive system as well. The Range Rover model of 2007 was equipped with a V8 diesel engine and the Freelander II was introduced in the same year. In 2008, Ford sold Land Rover to Tata Motors of India. Most of the 2010 Land Rovers are designed using Land Rover’s e-technologies that have lower emissions and improved fuel economy.
Land Rover Launch in India
In 2008, Tata Motors of India bought the British luxury brand tie up Jaguar-Land Rover from US giant Ford Motors for 2.2 billion dollars. Jaguar and Landrover merged together and delivers a common operation in India in the name of JLR (JaguarLandrover) under the ownership of Tata Motors India. Since the tie-up with Jaguar0Landrover brings decent profits to Tata Motors, the company is very much happy and satisfied with this tie-up.
Land Rover Founder
The first Land Rover vehicle was founded by Maurice Wilks in 1948. Between 1948 and 1967, Land Rover vehicles were made under Rover Company. Later it was handed over to Leyland Motor Corporation. The Land Rover brand was formed only in 1978 by British Leyland Motor Corporation.
Land Rover Motive
Maurice Wilks, who was the founder of the first Land Rover vehicle, was inspired by an American Jeep from World War II, which he used in Wales over one summer. This inspiration led him to build a series of similar vehicles. Later these vehicles formed the Land Rover brand.
Land Rover Dealer Network in India
Flagship Store was the first official Land Rover showroom in India and it is situated in Mumbai. This showroom was opened by Ratan. N. Tata in June 2009. Following that, Jaguar Land Rover has opened their AMP Motors in Delhi, Inline 4 Motors in Hyderabad and Dada Motors in Ludhiana. The company is also planning on opening more showrooms in a few other major cities like Chennai and Bangalore over the next few months.
Land Rover Used car market
Land Rover pre-owned cars have great benefits The cars undergo a 140-point inspection, CPO inventory research, get comprehensive five year warranty or 62, 000-Mile limited warranty, 24/7 roadside assistance, and more.
Land Rover Future plans
The company has revealed the confirmation on the production of the LRX concept and it also plans to start the sales of the LRX in another two years. This model is the lightest and smallest model of Land Rover.
Land Rover models, Land Rover variants, Land Rover prices
Some of the familiar Land Rover models in India are - Freelander 2, Discovery 4, Range Rover Sport, Range Rover Vogue and Armored Range Rover.
Land Rover Freelander 2 is a five-seat SUV that comes with traction control. Freelander 2 variants and prices are – Land Rover Freelander 2 S for 35.8 lacs; Land Rover Freelander 2 SE for 40.5 lacs; and the top variant Freelander 2 HSE for 46.4 lacs. This model comes with a 2179 cc engine mated to a six speed automatic transmission and it has a steering wheel with multifunctional switches, automatic climate control and more.
The Ranger Rover Sport is a luxury Sports SUV/MUV luxury car, which comes with a powerful Supercharged V8 petrol (TDV8) and TDV8 diesel engines. This model has a speed-proportional Variable ratio steering with a six speed automatic transmission. Its interiors are equipped with leather and wood. Three favorite Ranger Rover Sports variants and their prices in India are – Ranger Rover Sports TDV6, which comes with a 2993 cc diesel engine; Ranger Rover Sports TDV8 Diesel, which comes with a 3628cc engine that costs 80.72 lacs. Ranger Rover Sports Supercharged V8 Petrol which costs 88.19 lacs and it comes with a 4197 cc petrol engine with a manual transmission.
Upcoming Land Rover Cars in India
Discontinued Land Rover Models
News for Land Rover
21 October, 2013, 12:04 IST by CarTrade Editorial Team
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