Ford India Private Limited, a subsidiary of the American auto maker Ford Motor Co., has finally launched its much awaited EcoSport model in the domestic passenger vehicle market. Pegged as the country's biggest new car launch of 2013, the Ford EcoSport managed to remain in the limelight for over a year. Prior to its arrival on the Indian turf, the new compact SUV from the house of Ford had already become a rage in the international auto markets where it set its foot. Experts have suggested that the EcoSport could turn into a game changer for Ford Motor in the Indian auto market.
At present, the compact SUVs represent the country's fastest growing category of passenger cars and this segment has been recording impressive sales over the past few months. The new Ford EcoSport is pitched against Renault Duster, Mahindra Quanto and Premier Rio in the compact SUV segment of the Indian auto market. Duster and Quanto record most sales in this category of vehicles. However, the new EcoSport is considered to be among the best models available in its segment.
Prior to the EcoSport's launch in the domestic car market, Ford India organised several large scale brand development campaigns for its new compact SUV, called the 'EcoSport Urban Discoveries.' The EcoSport Urban Discoveries campaign offered Indian buyers a chance to win the EcoSport model by participating in a simple contest on Facebook and Twitter. Apart from the EcoSport Urban Discoveries initiative, Ford India also carried out several soft launches of its compact SUV in popular city malls across the country. The cute little beast was unveiled in New Delhi, Mumbai, Hyderabad, Bangalore, Ahmadabad, Pune and several other Indian cities. The American auto major projected its EcoSport SUV as a youth-oriented vehicle in the Indian auto market.Ford EcoSport Pricing
The American auto maker has strategically devised its Ford EcoSport price that has helped it in marking the new compact SUV as an even buy. EcoSport is competitively priced in the Indian auto market and poses stiff competition against the likes of Renault Duster and Mahindra Quanto. The Ford SUV has garnered rave reviews and comments from the entire automobile community for its aggressive looks and modish character. The EcoSport scores great points for its class leading engine performance and being a great value-for-money buy in the market. With its incredibly thoughtful pricing, the EcoSport can also draw buyers away premium hatchbacks and mid-size sedans. Packed with high end features, the EcoSport has been termed a great proposition for urban city drivers who like to engage in a little off-road adventure.Ford EcoSport Variants
The Ford EcoSport in India is offered in three engine options- 1.0 litre Ford EcoBoost petrol, 1.5 litre TiVCT petrol and 1.5 litre DV5 diesel. Further, four trim levels of the EcoSport are available in the market, namely Ambiente, Trend, Titanium and Titanium Optional.
The EcoSport Ambiente model is offered with two options in engines- a 1.5 litre TiVCT petrol and a 1.5 litre DV5 diesel. Both these power-mills are mated to a 5-speed manual gearbox. The standard features in this trim are remote central locking, body coloured bumpers and electronically adjustable Outside Rear View Mirrors (ORVMs). The EcoSport Trend variant is positioned above Ambiente and gets steering-mounted audio controls, Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD), driver seat height adjuster and rear defogger, along with several other features.
The mid level Ford EcoSport variant, Titanium is offered in two engine options- the 1.5 litre TiVCT petrol engine and the cutting edge 1.0 litre Ford EcoBoost petrol powertrain. The drivetrain incorporated in EcoSport Titanium 1.5 litre TiVCT trim is the highly sophisticated 6-speed PowerShift automatic transmission system. Leather steering, automatic climate control AC system, cooled glove box, reverse parking sensors, front arm rest and dual airbags are available in the Titanium trim, apart from the features equipped in the Trend variant. Further, Titanium Optional is the top end trim of the EcoSport range and boasts of leather seats, keyless entry and push button start system, along with front and side curtain airbags.Ford EcoSport Review
The Ford Motor unveiled its EcoSport SUV at the 2012 New Delhi Auto Expo, where the vehicle managed to garner rave reviews from both industry critics and the domestic car enthusiasts. Buoyed by the impressive response at Delhi auto salon, the American car maker revealed that it would soon be bringing its EcoSport model in the country.
In most of the Ford EcoSport reviews, the 1.0 litre Ford EcoSport petrol power-mill has been praised for its class leading performance and mileage figures. The other 1.5 litre DV5 turbo diesel and 1.5 litre TiVCT petrol engines are both robust and reliable. The driveability and ride quality of EcoSport are found to be great by automobile industry experts. Further, the vehicle's sporty looks and mannish presence on road have also helped it in cultivating an unparalleled fan following in the country.
Speaking of exterior appearance and dimensions of new Ford EcoSport, compact SUV is just less than 4 metre in length and flaunts aggressive mean looks of a full sized SUV. EcoSport is tall and sits with an upright stance on the tarmac. The most noticeable features of this compact SUV are sporty and bold facade, high ground clearance, modish front grille and a spare wheel mounted on tailgate. The design philosophy of American muscle trucks is well evident in the exterior posture of the EcoSport.Ford EcoSport Specifications
Under its hood, the 2013 Ford EcoSport SUV is available with options of three engines- 1.0 litre Ford EcoBoost petrol, 1.5 litre DV5 diesel and 1.5 litre TiVCT petrol. The front brakes are ventilated discs, while drum brakes are provided at the rear wheels. The suspension system of EcoSport, comprises Independent McPherson Strut with coil spring and anti roll bar at the front end. The rear suspension mechanism features a semi independent twist beam with twin gas and oil filled shock absorbers. EcoSport's front and rear end suspension is top draw and enable the vehicle to tread potholed Indian streets and other uncertain terrains without breaking in to sweat. The detailed technical data about the EcoSport has been summarised in the table below.
Ford EcoSport ExteriorsExterior Appearance
| Engine || Specification || Diesel (1.5L DV5) || Petrol (1.0L EcoBoost) || Petrol (1.5L |
| Displacement (cc) || 1498 || 999 || 1499 |
| Compression Ratio || 16:1 || 10:1 || 11:1 |
| Maximum Power (bhp at rpm) || 90 @ 3750 || 123 @ 6000 || 111 @ 6000 |
| Maximum Torque (Nm @ rpm) || 204 @ 2000-2750 || 170 @ 1400-4500 || 140 @ 4400 |
| Brakes || Front || Ventilated Disc |
| Rear || Drum Brakes |
| Tyres || Tyres || 195 / 65 R15 and 205 / 60 R16 |
| Steering || Power steering type || EPAS with Pull Drift Compensation Technology |
| Minimum turning radius || 5.3 metre |
| Suspension || Front || Independent McPherson Strut with coil spring and anti roll bar |
| Rear || Semi independent twist beam with twin gas and oil filled shock absorbers |
| Transmission || Type || 6-speed Automatic and 5-speed Manual |
The new Ford EcoSport is a mean little beast that flaunts both contemporary and futuristic elements in its overall design. The company has developed this compact SUV as a global product, which means no matter which region it is launched, the vehicle would appeal to everyone. The latest stunner from the house of Ford Motor flaunts a wide radiator front grille with a shining Ford emblem at the centre. The front fascia of EcoSport features stylish head lamps, big circular shaped fog lamps and body coloured bumpers. The side profile and tailgate complement the vehicle's front design. The flaring wheel arches, 16 inch alloy wheels, radial tubeless tyres, body coloured door handles and integrated exterior rear view mirrors are some of the exterior design highlights of the 2013 Ford EcoSport. The tailgate is replete with a bright tail lamp cluster, a sporty rear spoiler, top mounted stop lamp and couple of reflectors on the rear bumper.Exterior Measurements
The 2013 Ford EcoSport boasts of best proportions amongst compact SUV models available in the market. The overall dimensions of the new Ford are liberal that enable EcoSport to offer ample legroom, headroom and shoulder space for its occupants. Just under 4 metres in length, the compact SUV looks sharp and its aggressive nature is complemented by its tall stance on the tarmac. The EcoSport's exterior dimensions have been summarised in the tabular form below.
Ford EcoSport Interiors
| Criteria || Dimensions |
| Wheelbase || 2520 mm |
| Length || 3999 mm |
| Width || 1765 mm |
| Height || 1708 mm |
| Front Track || 1519 mm |
| Rear Track || 1524 mm |
| Ground Clearance || 200 mm |
| Fuel Tank Capacity || 52 litres |
| Boot Space || 346 litres (Expandable unto 705 litres) |
The Ford EcoSport interiors are elegant and boast of contemporary design. The compact SUV can seat five occupants (including the driver) at utmost ease and comes equipped with comfort features that are at par with any other premium sedan in the Indian auto market. The central console looks futuristic and provides easy access to the vehicle's important systems and controls. The sophisticated cockpit design is flanked by a sporty steering wheel that is fitted with mounted music and phone controls, while the SYNC voice guided command system is among the top features installed in the EcoSport. The gear shift knob is silver tipped and complements the vehicle's stylish interior setting.
Ford has used fine quality fabrics in the new lower mid level trims of the EcoSport SUV. However, the top end Titanium Optional variant gets special leather bolstered seats that are just delight to watch and feel. The new EcoSport is available in seven exterior body paint options, namely Mars Red, Chill, Moondust Silver, Kinetic Blue, Sea Grey, Panther Black and Diamond White.Ford EcoSport Power
The new Ford EcoSport boasts of best-in-class engine performance in the compact SUV segment of the Indian auto market. The 1.0 litre, 999 cc, 3-cylinder Ford EcoBoost petrol power-mill can develop 123 bhp as top power output at 6,000 rpm, along with a 170 Nm highest torque delivery at 1,400 to 4,500 rpm. The EcoBoost is a revolutionary engine technology and develops class leading power and torque figures, besides giving 20 per cent improved mileage and 15 per cent less CO2 emissions than its counterparts. The 1.5 litre TiVCT petrol engine powering EcoSport models is rated with a top power and torque outputs of 111 bhp at 6000 rpm and 140 Nm at 4400 rpm, respectively. The 1.5 litre DV5 oil burner is the only diesel powertrain option available in the EcoSport SUV. This oil burner generates an impressive power output of 90 bhp at 3,750 rpm, along with a 204 Nm torque at 2,000 to 2,750 rpm. The Ford EcoSport specifications are sure to enthral any car lover in the country with their sheer magnificence.Ford EcoSport Wheels
There are two type of wheel and tyre options available in the Ford EcoSport range. The base EcoSport Ambiente and mid level Trend trims get 15 inch steel wheels with tubeless radial tyres of size 195 / 65 R15. The top end EcoSport Titanium and EcoSport Titanium Optional variants get sporty 16 inch alloy wheels with tubeless radial tyres of size 205 / 60 R16.Ford EcoSport Comfort & Convenience
The 2013 Ford EcoSport comes equipped with several comfort features that have made its ride quality a sheer pleasure. The vehicles has over 21 litre volume in storage compartments at 20 locations, including under passenger seat area, a cooled glove box, cup holders and map holders. The air conditioning system is powerful and features an automatic climate control that takes care of cooling inside the cabin. Other thoughtful comfort additions include remote controlled door opening and closing, power windows, trip meter and an advanced infotainment system. Further, the new Ford EcoSport has foldable rear seats for increasing the space interior space volume, when required.Ford EcoSport Safety and Security
The Ford EcoSport in India is trimmed with several best-in-class safety attributes that ensure all-round security of the vehicle's occupants. The model has sturdy exterior build and ergonomically designed front crumple zone, side impact beams and modern breaking set up. The front brakes are provided with ventilated disc brakes and floating callipers, whereas the rear end has drum type braking system with self-centering a shoes and wear and tear automatic adjustment.
The top draw safety features incorporated in the Ford EcoSport are Keyless entry, Anti-lock Braking System (ABS) with EBD (Electronic Brake-force Distribution), driver and passenger side airbags, Hill Climb Assist and Rear Parking camera with sensors. Central locking, engine immobiliser, electric swing gate release, locking wheel nut for spare wheel, child safety door locks, seat belts are part of standard equipments available in the EcoSport.Ford EcoSport Dealers
The Ford EcoSport compact SUV is available in all the major Indian cities and the prices vary due to differences in taxes levied by each state and dealer margins. Some of the authorised dealers of the EcoSport model are mentioned below:
Ford EcoSport Company Quotes
| Location || Dealers |
| Bangalore || · Harpreet Ford |
| Chennai || Chennai FordMPL Ford |
| Kolkata || Ganges FordKaikan Ford |
| Mumbai || AVK FordSC FordWasan Ford |
| Delhi || Harpreet FordAstro FordDelhi Ford |
| Hyderabad || Fortune FordMody Ford |
| Pune || Planet FordTalera Ford |
On the new Ford EcoSport, P. K. Umashankar, Vice President of Customer Service Operations, Ford India Private Limited was quoted as saying, “We have evolved significantly and building on the trust with consumers by emphatically and closely listening to service needs – of the Indian customer during ownership and service trips in the years after the Figo’s successful launch here to bring in a service evolution.” He further added, “Reducing Cost of Ownership is an intensive and continuous process. It is our strategic imperative and we have seen great resonance with Figo and Classic owners. Ford’s commitment is to offer products that make value sense and take a quantum leap towards low cost of ownership with reduced service intervals, enhanced durability and reliability, superior fuel efficiency and an ever increasing service. Whether it is amazing fuel-efficiency, ease of service availability, frequency and cost of service, and the replacement cost of critical parts, customers will be pleasantly surprised with the entire EcoSport ownership experience.”
Joginder Singh, President and Managing Director (MD), Ford India Private Limited said, “We’re so excited about being the first automaker to provide this technology where EcoSport will be uniquely positioned amidst segment players.” “Ford’s Emergency Assistance system has already proved itself as a life-saver in other parts of the world and we expect our customers here to appreciate this level of reassuring in-car connectivity,” he added.
He further said, “We’re bringing the best of Ford to India. The all-new Ford EcoSport is a global product with world-class quality, and we are excited to produce this at our Chennai facility to meet both domestic and international demand. The Ford EcoSport will enable our customers in India to experience a right-sized vehicle that has been developed with India’s traffic and road conditions in mind, redefining the segment and creating its own space.”
Ed Pleet, Connected Services Director, Ford Motor Co., Asia Pacific and Africa, and Europe said “Since 911 Assist (SYNC’s North American version of Emergency Assistance) was launched in 2008, we have heard many remarkable stories about how the technology made a difference for people in their time of need.” “We are constantly working on new innovations to provide Indian customers with the latest smart features and Emergency Assistance certainly raises the bar on in-car technology and connectivity in India.”Ford EcoSport Competitor Analysis
The 2013 Ford EcoSport is pitched against Renault Duster and Premier Rio in the compact SUV segment of the Indian auto market. The rivalry between Duster and EcoSport is growing everyday and the two vehicles have confused domestic consumers to no end. Speaking of under-the-hood specifications, both Duster and EcoSport models are available in three engine power options. The 1.0 litre EcoBoost petrol engine develops a maximum power figures of 123 bhp. The 1.5 litre DV5 diesel and the 1.5 litre TiVCT petrol engines generate peak power outputs of 90 bhp and 110 bhp, respectively. On the other hand, the Renault Duster is powered by a 1.6 litre MPFI petrol engine, while the 1.5 litre Renault K9K diesel engine is available with two different power variants. The petrol engine develops a peak power of 102 bhp, while the diesel engines produce 84 bhp and 108 bhp power figures. Evidently, the Ford EcoSport has more efficient EcoBoost power-mill at its disposal that produces lower emissions than most of its competitors. Further, the EcoSport gets a six-speed automatic transmission gearbox along with a 5-speed manual, whereas the Duster is available with a manual gearbox.
Coming to features, the Ford EcoSport gets the much fawned upon Emergency Assist system that allows one to make an emergency call to the operator, in an event of distress or an accident. The Ford SUV also comes equipped with the advanced SYNC system with which the car can configure itself to a smartphone, for making calls on the move. Another differential comes up in comparison between the two compact SUVs, the EcoSport boasts of having a water wading ability up to 550 mm.
The other rivals to the Ford EcoSport in India, comprise Renault Duster, Mahindra Quanto, Premier Rio and Maruti Suzuki Ertiga, amongst others.Ford EcoSport Pros
The strong suits of EcoSport SUV are a class leading engine performance, futuristic looks and an attractive price tag. The vehicle has been termed the most complete model in the compact SUV category of vehicles.Ford EcoSport Cons
The EcoSport SUV feels a little cramped in the second row, owing to its compact dimensions. The Ford vehicles have not exactly been best sellers in the country and it remains to be seen if the new EcoSport is able to set the sales charts on fire.Ford EcoSport Conclusion
The new EcoSport in India has all the basic requisites for becoming a game changer vehicle for Ford India. The global model is already a solid hit in the auto market of Brazil and is set to bring similar fortunes for its maker in the country. With a strategically devised pricing, EcoSport can lure buyers away from premium sedans and bigger SUV models like Scorpio and Safari as well. The compact SUV segment is booming at the moment and Ford might as well capitalise using its EcoSport model.