Fiat Cars in India
Fiat an Italian automobile and engine manufacturing company was established in the year 1899 by Giovanni Agnelli and others. Fiat is an industrial group based in Turin in the Piedmont region. Fiat is one of the six biggest car manufacturers in Europe and dominates the Italian market. The Fiat company controls nearly all Italian car brands such as Lancia, Alfa Romeo, Ferrari and Maserati. Fiat company also manufactures rail-road vehicles, aircrafts and tanks. In the year 2009, the Fiat company (not including Chrysler) was ranked ninth largest car-maker in the world and termed Italy's largest manufacturer.
Initially, out of every four cars on the streets of Italy, three were Fiat. The decline started from 1970's due to an increase in free trade within the European Union. The market share dropped to 32 per cent in the year 2008 when the Korean and Japanese cars came into the domestic market. In Western Europe, Fiat's share dropped from 13.8 per cent in 1990 to 8.3 per cent in the year 2008. The Fiat company is essentially an Italian and a European brand but is also doing well in Latin America. Furthermore, the company has made its presence felt in almost all parts of the world.
Fiat is an acronym for Fabbrica Italiana Automobili Torino (Factory Italian Automobile Turin), one of the ancient car manufacturers surviving today. About twenty-four Fiat car models rolled out including 3/12 HP in the year 1900 with the opening of the company's first factory.
As per Fiat company information, its history began many years ago at the dawn of the Italian Industrialisation in which the Fiat company has played a leading role. The Fiat company was founded on 11th July in the year 1899 in Turin, Italy by a group of investors. Among the board of directors of Fiat company, Giovanni Agnelli stood out in the group of investors and was recognised for his 'strategic vision' and 'determination'. In the year 1902, he was made the managing director of the company. The Fiat company history shows that the first manufacturing unit of Fiat company was opened in the year 1900 in Corso Dante.
The first factory of the Fiat company employed 150 workers and produced 24 cars among which were the 3/12 HP cars not yet fitted with reverse gear. The logo of the Fiat company was adopted in the year 1904 which was an oval on a blue background and was designed by Biscaretti. First car tour of Italy witnessed nine cars of Fiat company arriving at finish line. In the year 1902, a 24 HP Fiat car was driven by Vincenzo Lancia, who won the first real competition, Sassi-Superga uphill race. Giovanni Agnelli also set a record in a second tour of Italy in an 8 HP Fiat car.
The company decided to expand the Fiat company cars outside Europe and hence in 1908 the company opened Fiat Automobile Co. in the United States of America. United States was chosen as it was a promising market, ensuring fair returns.
In the year 1934 and 1936, two Fiat Company Cars were launched, known as 'Balilla' later known as 'Tariffa minima' and 'Topolino'. Balilla was known for its low fuel consumption and Topolino was the smallest utilitarian car in the world, which was in production until 1955. In the year 1937, the Fiat company started constructing the great Mirafiori plant which proposed advanced principles of industrial organisations and ensured mass production. During the second world war there was a reduction in the production of cars while the manufacturing of commercial vehicles increased. Giovanni Agnelli died in 1945 and from then, the company was headed by Vittorio Valletta.
Fiat company was founded by a group of people including Giovanni Agnelli. Giovanni Agnelli stood out amongst the group of investors because of his vision and innovative ideas. He was born in Villar Perosa, a small town near Pinerolo, Piedmont. His father was the Mayor of Villar Perosa and he died at the age of 40. Giovanni Agnelli following his father's footsteps became the Mayor in the year 1895 which he continued to be, until his death. Agnelli used his engineering and entrepreneurial skills in the invention of new horseless carriage. In the year 1898, Agnelli met Count Emanuele Bricherasio di Cacherano of Turin, who was on the lookout for investors for his horseless carriage project.
On 1 July 1899, Agnelli was amongst the founding members of the Fabbrica Italiana di Automobili Torino which later became Fiat. In the year 1899, he bought a share of 400 dollars which is worth billions today. In 1902, he became the managing director of the new company and became the chairman in the year 1920.
Fiat in India
Fiat company in India was a joint venture with the Tata Motors, incorporated on 2 January, in the year 1997. The Fiat company employed about 600 employees and is based in Ranjangaon, Pune, in the district of Maharashtra. Agreement for joint Venture was finally signed between TATA and Fiat on 19 October in 2007. The joint venture between Fiat and TATA comprises of a 50-50 partnership. Board of Directors of Fiat company in India consists of five nominees each from Fiat and TATA. Before the joint venture, Fiat company in India sold models like 1100, 124 and Uno which were produced by Premier Automobiles Limited.
The manufacturing unit based in Pune is capable of producing 100,000 cars and 200,000 engines, besides components and aggregates. The company plans to double the production of cars and engines within next few years. This production unit currently manufactures the Palio Stile 1.1 and 1.6 models, Grande Punto and Linea. Furthermore, the Fiat company will also manufacture the 1.3 litre Multijet diesel engines and 1.2 & 1.4 litre fire gasoline engines. Besides Fiat cars, this facility also produces Tata passenger and next generation cars with the investment that exceeds 650 million Euros. The manufacturing unit of Pune is expected to provide direct and indirect employment to more than 4000 people.
TATA motors, the other company in the joint venture, is the largest automobile company in India. The revenues of the company were estimated at Rs. 32,426 crores, during 2006-2007. Tata Motors has proved to be a leader in manufacturing commercial vehicles and is the second largest in producing passenger vehicles. Tata Motors is the fifth largest heavy and medium commercial vehicles producer in the world and the second largest heavy and medium bus manufacturer.
Fiat Manufacturing Facilities
Fiat company (not including Chrysler) is one of the largest car makers in the world as well as the largest car manufacturer of Italy. The cars of the Fiat company are produced around the world and are the most popular in Brazil. Joint ventures between Fiat company and other companies can be found in many countries like Italy, France, Turkey, India, Pakistan, China, Serbia and Russia.
Fiat company started production of Linea at its Ranjangaon Plant which is based in Pune, a district of Maharashtra. The production of this model was started from 21st November 2008. The production of Linea signified the progress of Fiat's stability in Indian car market which is in a joint venture with TATA motors Limited. The manufacturing unit of Fiat company is setup in a sprawling area of 200 acres, equipped with body shop, paint shop and assembly line to be commissioned presently and the Powertrain plant. Linea was launched internationally in the month of May in 2007 in Istanbul and thereafter it met with great success.
Fiat Vehicles Models
Current Car Models
The Fiat company in India currently offers about four variants in Indian market. These include a range of Fiat Grande Punto, Fiat Linea, Fiat Palio Stile, and Fiat Palio Stile Multijet. Some of the mentioned models are manufactured in the company's plant which is based in Ranjangaon in Pune and others are imported.
The Fiat Grande Punto is offered in the market with nine variants. They are Fiat Grande Punto 1.2 Fire Active, Fiat Grande Punto 1.4 Dynamic, Fiat Grande Punto 1.3 M. Jet Active, Fiat Grande Punto 1.4 Emotion, Fiat Grande Punto 1.3 M. Jet Dynamic, Fiat Grande Punto 1.3 M. Jet Emotion, Fiat Grande Punto 1.4 Emotion Pack, Fiat Grande Punto 1.3 M. Jet Emotion Pack, Fiat Grande Punto 1.3 M. Jet Diesel 90 HP. These variants are all priced between Rs. 4 lacs and Rs. 7 lacs. All the variants of the Fiat Grande Punto are available in five speed manual transmission. Grande Punto also has an option of either petrol or diesel.
The models like 1.4 Dynamic, 1.4 Emotion and 1.4 Emotion Pack consists of a 1368cc engine which gives the power of 90 PS at 6000 rpm. Whereas, the models like 1.3 M. Jet Active, 1.3 M. Jet Dynamic, 1.3 M. Jet Emotion, 1.3 M. Jet Emotion Pack and 1.3 M. Jet Diesel 90 HP consist of a 1248cc engine which produces a power of 76 PS except 1.3 M. Jet Diesel 90 HP, which produces a power of 90 PS. Some of the variants include features like fire prevention system, immobiliser, child safety lock and body coloured bumpers and door handles. All the variants include independent wheel suspension with Mcpherson struts, Helical springs and double acting telescopic dampers with stabiliser bar. The rear has torsion beam, helical springs and double acting telescopic dampers. These cars are in great demand in the Indian market due to their breath taking designs and style, already introduced to the international car market.
Fiat Linea has introduced twelve variants in the market. The variants comprise of Linea Petrol Active, Linea Petrol Dynamic Pack, Linea Petrol Emotion, Linea 1.4 T-Jet Petrol, Linea 1.4 T-Jet Petrol Plus and Linea Petrol Emotion Pack. Most of the variants consist of an engine displacement of 1368cc. However, Linea Petrol Dynamic, Linea Diesel Active, Linea Diesel Dynamic Pack, Linea Diesel Dynamic, Linea Diesel Emotion and Linea Diesel Emotion Pack consist of a 1248cc displacement engine. Fiat Linea was launched in the Indian car market in the month of January in 2009.
This model of Fiat is equipped with features like fire prevention system, dual fog lamp, central lock, power windows and rear AC vents. The latest Linea variants also come with an advanced ABS with EBD and front and rear disc brakes. Linea 1.4 T-Jet exhibits a power of 114 PS. The maximum torque produced is 207 Nm at 2200rpm. It consist of a petrol engine which runs on a five speed manual transmission. This model consists of an anti-lock braking system with two airbags. It gives an average of 12 km per litre in the city, whereas provides 15 km per litre on highway.
The Fiat Palio Stile has about eight variants in the market. These variants are Palio Stile SL, Palio Stile SLE, Palio Stile SLX, Palio Stile SD, Palio Stile 1.3 SD Multijet, Palio Stile 1.6 Sport, Palio Stile SDE and Palio Stile SDX. The price range of these models lies between Rs. 3.5 lacs and Rs. 5 lacs. Fiat Palio 1.6 Stile sport comprises of a petrol engine with four cylinders which is of 1596cc. Whereas the Fiat Palio 1.1 Stile comprises of petrol 4 cylinder Fire with an engine displacement of 1108cc. All variants consist of a gear box with a five speed manual transmission.
The maximum power exhibited by 1.6 Stile Sport is 100 PS at 5500 rpm and the torque of this engine is 137 Nm at 4250 rpm. It consist of DOHC four valves per each cylinder. Fiat Palio 1.1 Stile has a four cylinder FIRE petrol engine which gives a displacement of 1108cc. The maximum torque of the engine is 57 PS at 5250 rpm and the torque is 92 Nm at 2750 rpm. Engine of this model consists of a SOHC, 2 valves per each cylinder with five speed manual transmission.
Fiat Palio Stile Multijet is provided with a four cylinder multijet diesel engine which gives a displacement of 1248cc. The maximum power generated by this engine is around 75 PS (DIN) at 4000 rpm and the torque of this engine is 184 Nm at 2000 rpm. It consists of a DOHC with 4 valves per each cylinder. The engine of this gearbox offers a five speed manual transmission and overdrive on fifth gear.
Front brakes of this model comprises of ventilated discs and the rear type consists of drums. Fiat Palio Stile Multijet has a hydraulic braking system with dual diagonal split with servo assisted. The steering of this model is Rack and Pinion power steering with a turning radius of 5.1 meter. It consist of tubeless tyres of 165/ 80 R13 and the wheels are 5.0 B x 13. The length, width and height of this model is 3827 mm, 1620 mm and 1440 mm respectively.
Discontinued Car Models
The Fiat company in India has discontinued some of its models such as Fiat 500, Fiat Palio, Fiat Palio Adventure and Fiat Petra. Fiat 500 was discontinued due to low sales. Fiat 500 was available in two variants- Fiat 500 Lounge and Fiat 500 Sports. Both the Fiat models were equipped with an engine displacement of 1,248cc.
Engine of this car generated a power of 75 PS and provided an economy of 15.1 Km per litre in the city and on the highway it gave 20.2 km per litre.
Upcoming Car Models
Fiat company in India is planning to launch a few new models, which are Fiat Bravo, Fiat Doblo, Fiat Freemont, Fiat Sedici and Fiat Uno. Fiat Bravo and Fiat Uno are expected to be launched by the end of 2011 and Fiat Sedici may be launched in the mid of 2012. Fiat Doblo is expected to be launched in 2012 as a CBU. The Fiat Bravo is a hatchback car which will have three variants, two of petrol and one of diesel.
Prices of these models will lie between Rs. 19 lacs and Rs. 22 lacs. The Fiat Doblo is a D segment car which will have a petrol engine of 1368cc displacement. Price range of this car will lie between Rs. 16 lacs and Rs. 17 lacs. As per Fiat company Profile, this model will be launched in only one variant. The top speed of this model will be 150 km per hour and the maximum power of the engine will be 95 PS at 6000 rpm. Fiat Freemont consists of a Multijet diesel engine and will be priced around Rs. 32 lacs. This model is launched in D+ segment with SUV body type.
The Fiat Sedici will be launched in C+ segment and will have a SUV body type. This model of Fiat will have a petrol engine of 1399cc. According to the Fiat Company Information, only one model of this variant will be launched in the market. The Fiat Uno is a hatchback car which will be launched in B+ segment. Price range of this model will lie between Rs. 4 lacs and Rs. 5 lacs. This model of Fiat comprises of a diesel multijet engine of 1248cc.
Fiat Sales and Service network
Fiat company in India has a network coverage of 175 service outlets in around 130 cities across the nation. As per Fiat company profile, they have employed 800 people who are highly skilled in sales and servicing of the car models of the Fiat company. The Fiat company offers a 24X7 roadside assistance across the entire country with value added benefits. Grande Punto and Linea require services between the intervals of 15000 kilometres ensuring lesser visits to service stations and they also provide a smart service reminder schedule. Fiat will now provide a 50-month warranty period with the new variants and will ensure good quality with low maintenance cost.
Some of the prominent dealers in the major cities of the country are Concorde Motors, Manipal Motors, Prerana Motors in Bangalore and Chennai; Tafe Reach Limited and V S T Motors in Chennai alone. Autofin Limited, Concord Motors, Malik Cars in Hyderabad; Concord Motors, Fortune Cars Private Limited, Wasan Motors Limited in Mumbai; A One Mirkana Engineering Private Limited, A-One Motors, Him Motors Private Limited, Rama Motors Private Limited, Sanya Automobiles, Techno Automotive Private Limited and Vivek Automobiles Private Limited in Delhi.
The Fiat company in India is planning to double the existing production of their manufacturing unit within next few years which is currently around 100,000 for cars and 200,000 for engines. Fiat India Automobiles Limited has recently signed a Memorandum of Association with the Government of Maharashtra to enhance the existing capacity of their plant. Apart from producing the cars of Fiat and Tata, this production unit will also manufacture Powertrain engines.
Fiat Sales Performance
Fiat company in India has a strong sales network and sold around 23,551 vehicles in the year 2009. The company marked an increase of 241 per cent as compared to the previous year sales which was around 6,897 vehicles. According to the Fiat company profile, the company is planning to sell 130,000 cars annually in India by the year 2014. The manufacturing unit of Fiat company in India situated in Ranjangaon, Pune, in Maharashtra, has a capacity to produce 200,000 cars, 300,000 engines and 300,000 accessories and parts. During the year 2010, the sales of the Fiat company in India reached around 15,184 units but was less than 2009 in which the company sold 18,065 units.
Fiat Used Car Market
The used Fiat company cars in India are not sold through an official used car market of Fiat. However, used Fiat company cars can be bought from authentic used car dealers. Few dealers in the Delhi region are Navya Motors, Suraj Motors, Dilori Motors, Malhotra motors, Vijay Motors, Babbar car bazaar, Sai Krupa motors and properties, Classic motors and Galaxy kars. They are some of the most prominent dealers in the city.
Fiat Future Plans
Fiat India Automobiles Limited signed a Memorandum of Understanding with the Government of Maharashtra to increase the manufacturing capacity of their production unit. Besides, the production unit of the Fiat company in India will also produce the powertrain engines apart from Fiat and Tata cars. The Pune plant of the company has the capacity to produce 200,000 cars, 300,000 engines and 300,000 parts and accessories. According to Fiat company profile, the company is planning to double the production within next few years.The Fiat company in India is launching new models which are Fiat Bravo, Fiat Doblo, Fiat Freemont, Fiat Sedici and Fiat Uno.
The company Fiat SpA stands for Fabbrica Italiana di Automobili Torino (Italian Automobile Factory of Turin). During the year 1921, the workers of the company seized Fiat's production unit and hosted a communist flag over them. Due to this reason, Giovanni Agnelli left his position and quit the company. However, to reach a compromise the parties ended the siege and reached a decision. During the second world war, the Fiat company was engaged in producing military tanks and aircrafts for the allies. The Fiat company has maintained its operations in more than 61 countries and has created markets around the world. Revenue of the Fiat for the year 2008 was 59.4 billion Euros and the net income was 1.7 billion Euros. The Fiat company also owns some of the most important editorial brands like La Stampa, Itedi and Italiana Edizioni.
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