Ferrari Cars in India
Established in the year 1929 by Enzo Ferrari, Ferrari S.p.A was initially engaged in sponsoring drivers and manufacturing racing cars. Based at Maranello, Italy, this company later moved on to manufacture street-legal vehicles in 1947. The company was named as Scuderia Ferrari which was later changed to Ferrari S.p.A. Known for its continuous participation in racing; the FerrariCompany has gained immense reputation within a very short period. In the renowned Formula One racing, Ferrari Company cars have gained huge success.
Enzo Ferrari, the founder of FerrariCompany built the Scuderia Ferrari in the year 1929, exclusively for racing purpose. The car competed in 22 events, out of which, it was victorious in eight. In 1940, Enzo Ferrari started a new company by the name of Auto-Avio Costruzioni Ferrari and manufactured Auto-Avio tipo 815, which was the first model. The company successfully acquired planning permission in December 1942 for setting up a plant for manufacturing machine tools. The company shifted its factory to Maranello in the year 1943 and after two years, the FerrariCompany manufactured a unique 12-cylinder engine.
Re-established in the year 1946, the company rolled out first vehicle from this new plant. The year 1949 was crucial as Ferrari won several competitions like Swiss GP, Belgian GP, Italian and European GP. In the year 1968, Ferrari started specialising in three litres sports vehicle prototype class. Enzo Ferrari in 1969 sold 50 percent share capital to famous Fiat group. In the Turin Motor show, the FerrariCompany introduced the flat-12 engine Berlinetta Boxer, which was a huge success.
The Testarossa model was launched by Ferrari in the year 1985, which attained huge sales profit for the company. After the death of Enzo Ferrari, Piero Ferrari was appointed as the new vice chairman on 14th August 1988. However, the Luca di Montezemolo took the responsibility as the new chairman of the company in the year 1991. Michael Schumacher, the renowned racing driver earned reputation for the company in seven F1 championships. Amedeo Felisa was appointed as the new CEO of the company in the year 2008 and 95 percent share of the company was acquired by Fiat Group in the same year. Collaboration was made between Ferrari Company and the Italian National Olympic Committee in the year 2007. Federica Marchionni took the responsibility as the brand director of Ferrari in the year 2011. Till date, the company has launched many cars, which are acclaimed by car lovers across the globe.
The founder of Ferrari, Enzo Ferrari was born on 18 February, 1898. Since his childhood, he accompanied his father in automobile races in Bologna. He was extremely interested in racing activities, since he was 10 years and decided to become a racing driver. Enzo Ferrari started his career as a mechanic and in 1923; he joined the Alfa Romeo racing team. In 1938, he was appointed as the head of the motor racing department. After starting the Ferrari S.p.A company, he manufactured several sports cars. The 1947 125 S was the first Ferrari road car, which was loaded with a 1.5 L V12 engine. The launch of the Ferrari F40 took place just before the death of Enzo Ferrari in the year 1988. This FerrariCompany car is still known to be one of the best super cars of the world.
Ferrari Company in India
Ferrari officially entered the Indian market in the mid 2011 with its popular models 599GTB Fiorano, California, 458 Italia and FF. According to Ferrari SpA Chief Executive Officer Amedeo Felisa, India is the 58th country where the company has started its operation. In next 2-3 years, the Ferrari Company in India expects to sell more than 100 cars. Price of Ferrari cars range from Rs. 2.2 crores to Rs. 3.41 crores. Ferrari California is the low priced model among all Ferrari models in India.
After making tour of the country in 2007 and 2008, the company decided to foray into India. With a team of marketing experts, Mr. Felisa travelled across many Indian states for a total of 11,000 kilometres. To test the India road conditions for Ferrari Company cars, the trip was made. By this trip, the team also gathered the response of Indian customers regarding Ferrari Company cars. The company established partnership with Mumbai based Shreyans Group to import Ferrari cars in India.
Ferrari Manufacturing Facilities
In India, Ferrari does not have any manufacturing facilities. The company has not disclosed anything about setting up any production plant in India. However, Mumbai based Shreyans Group is appointed as the official importer of Ferrari Company cars. The company opened its dealership at Mumbai by the name of National garage and another dealership is set up in the nation’s capital New Delhi.
Ferrari Vehicle Models
Ferrari, the renowned car maker has seven models out of which four are introduced in India. The company has attracted the customers from various corners of the globe by its luxury models.
Ferrari Company in Indiahas introduced Ferrari 458 Italia, Ferrari FF, Ferrari California, and Ferrari 599 GTB Fiorano. Even though, all models of Ferrari are available at hefty price tag, the features and specifications make the price worthy. Ferrari 458 ItaliaFerrari 458 Italia, the renowned model of Ferrari Company was introduced in the Indian market with a V8 engine having displacement of 4,499 cc. The powerful engine of this car generates power of 568 hp at 9000 rpm whereas the torque churned by the engine is 540 Nm at 6000 rpm, which is highly impressive. Direct fuel injection system in the engine is one of the unique features of this Ferrari car. Interior of this car is extremely attractive and look is enhanced by the leather/aluminium console insert, telescoping leather-wrapped steering wheel and other technicalities. Other advanced features of this car include power windows, remote keyless entry, power door locks, remote trunk release, security system w/engine immobilizer and driver footrest. These features together enhance the comfort level of the passenger and also provide maximum convenience. In terms of safety, this Ferrari Company car has attained appreciation due to its features like Bi-xenon HID auto levelling headlamps, Brembo 4-wheel vented disc brakes, power-adjustable mirrors and electronic stability control. Other safety features of Ferrari 458 Italia include side-mounted airbags, dual front airbags, tire pressure monitoring system and day time running lights. All these features assures safe journey for the passengers. Ferrari CaliforniaFerrari California is another luxury model of Ferrari Company in India. This car comes with a 4.3-liter V-8 engine capable of generating power output of 454 hp at 7750 rpm and torque of 485 Nm at 5000 rpm. The car is also loaded with a seven-speed gear system, which boosts the speed and acceleration. In mere 4 seconds, the car can reach 100 kmph speed mark from stand still. External look of this Ferrari Company car is extremely attractive. The long bonnet of the car has a sleek design, which sweeps towards the rear section. Bold grille and stylist air intakes, enhances the front section of this vehicle. Side profile of the car exhibits dynamic lines reaching the level of the door handle. The rear section of Ferrari California is equally impressive and looks distinctive with the Ferrari logo embossed on it For the safety of the passengers, the Ferrari Company has incorporated several features in the car. Dual front side-mounted airbags, rear parking camera, front parking sensors and remote anti-theft alarm system are some of the highlighting safety features of this car. Carbon-ceramic disc brakes help the car halt immediately, even if running on high speeds. Further, Ferrari Company has provided a new multilink rear suspension in the car for smooth journey. Ferrari FFThe Ferrari FF is another renowned car from Ferrari Company, which is introduced in the Indian market. It is loaded with a V12 engine having displacement of 6262 cc. Power output generated by the engine of this car is 650 hp at 8000 rpm whereas the torque churned by the engine is 683 Nm at 6000 rpm. Due to its 4 wheel drive and seating capacity for four passengers, the car named as FF by the Ferrari Company. Due to the Grand Prix event, the Ferrari FF attracted the attention of the Indian customers. The car is actually a replacement of the Ferrari 612 Scaglietti and the features are made even better. Loaded with a powerful engine, the Ferrari FF can attain high speed. In mere 3.7 seconds, the Ferrari Company car can reach 100 kmph from stand still. Top speed attained by this car is 335 kmph, which is extremely impressive. Ferrari 599 GTB FioranoFerrari 599 GTB Fiorano, the stylist luxury car is loaded with a 6.0 L engine, which is supported by V12 cylinders. Power output generated by the engine of Ferrari 599 GTB Fiorano is 611 hp at 7600 rpm. Further, torque churned by the engine of this car is 608 Nm at 5600 rpm. Interior of this car is extremely impressive, which can attract any luxury car lover. The car has 12 -way power front seats, heated passenger seat, dual zone climate control, and leather steering wheels. These features maximises the comfort level of the passengers. Several safety features are also provided in this Ferrari Company car, which include remote anti-theft alarm system, 4-wheel ABS, 2 front headrests, xenon high intensity discharge headlampanddusk sensing automatic headlamps. Apart from these, the car also has front integrated headrests, heat insulating windshield, traction control, tire pressure monitoring, stability control and Electronic brake force distribution. For the entertainment of the passengers Ferrari has provided Becker premium brand stereo system, which is supported by 8 powerful speakers. The music system also has single CD player and radio data system. Due the presence of this music system, passengers do not feel bored while going for long journeys. Upcoming ModelsFerrari 458 SpiderAs per reports, Ferrari would be introducing the 458 Spider model in India in the mid 2012. The car will be equipped with a V8 engine, which has the capacity to generate 570 hp power at 9000 rpm. Torque churned by the engine of this car would be around 540 Nm at 6000 rpm. This luxury sports car has elegant exterior looks, which will make it a head turner in India. Body colour front and rear bumpers including the black finished door handle enhance the exterior look of this vehicle. Interior of the car is also extremely impressive, which will provide comfort to the occupants. Dual zone automatic air-conditioning system will help in maintaining adequate internal temperature. Harman/Kardon Audio system with AM/FM will turn the journey into a pleasurable experience. Further, several safety features are also expected to be in the upcoming 458 Spider model, such as EBS, ABD, tire pressure monitor and airbags. Ferrari 599 GTOFerrari 599 GTO is also expected to enter the Indian market by the mid of 2012. This Ferrari Company car will be powered by a V12 engine having displacement of 5999 cc. The engine is capable of generating power of 670 hp at 8250 rpm. Further, the torque churned by the engine is around 620 Nm at 6500 rpm. This two seater car will impress the car lovers by its attractive exterior design and luxury interior features. Apart from the looks, the Ferrari 599 GTO will have advanced safety arrangements to deal with any kind of on-road issues.
Ferrari Sales Performance
Ferrari has established its foot hold in the markets of Hong Kong, China and Taiwan, since 2004. In 2010, the company sold 6,500 cars globally and expects better sales in the years ahead. For India, Ferrari Company has set the sales target of 100 cars and expects to achieve it within next three years. However, as per company officials, Ferrari has no priority to attain great sales volume in the country in the initial stages.
Ferrari Used Car Market
Since all Ferrari Company cars are quite new in the Indian market, it is hard to find an used model. However, the company has a pre-owned certification programme by the name of Ferrari Approved. A series of warranties and controls are included in this programme by Maranello. This programme of Ferrari Company includes maintenance and proven history verification, complete technical inspection by the company’s technicians and interior and exterior pre-sales preparation. In Europe, Ferrari Warranty of up to 24 months is offered and for rest of the world, up to 12 moths warranty is provided. Further, Ferrari roadside assistance for up to 24 months is offered in Europe but for rest of the world, it’s up to 12 months.
Ferrari Future Plans
Ferrari has introduced four models in India. The company expects to launch the 458 Spider and the 599 GTO in India in the near future. As per as sales is concerned, Ferrari Company expects to sell around 100 cars in the next three years.
In the year 1947, Ferrari won Roman GP, Arcangeli Cup and Turin GP. A year after, Ferrari Company won Mille Miglia, Summer GP, 12 Hourse of Paris and Targa Florio/Sicily Tour.
Using the Dino, powerful 1.5-liter v-6 race car, Phil Hill won the Formula One Championship in 1961.
Enzo Ferrari dedicated this car to his son Enzo Ferrari, who died due to muscular dystrophy at the age of 24.
Fiat group acquired 50 percent share capital of Ferrai in the year 1969.
With the Berlinetta Boxer in 1973, Ferrari entered the mid-engined 12-cylinder fray.
In 1995, Ferrari Company launched the F50 as a mark of 50th anniversary. This two seater car was two-door and had a removable hardtop.
In the 976 Ferrari 400GT, for the first time, the automatic transmission was introduced by the company.
Ninety five percent of the Ferrari Company share was owned by Fiat group in the year 2008.
Discontinued Ferrari Models
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07 October, 2014, 12:10 IST by Roger Dsouza
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