Legendary cricketer Sachin Tendulkar, present at the time of the launch of BMW 1 Series, termed it as a 'Fantastic' car. He said that 1 Series is a sophisticated car and people in India will surely enjoy riding it. Notably, the batting maestro, who is known to be a passionate lover of sports and premium luxury cars, was also seen sharing his insight on the promotional video featuring BMW 1 Series.
BMW 1 Series has several high-end variants that are superior on looks along with being high on power and efficiency. As per officials, 1 Series has been launched to lure young customers in the country. This car lavishly sports its broad shoulder line for an enticing and prevailing appearance. Exteriors look highly exquisite and reveal an unbounded energy of true favouritism and authenticity. Interiors are highly marked to ensure an enticing entry in the cabin and true luxury on roads. The upholstery and richness of dashboard marks characteristic elegance of this car. A 360 degree view of this model will reveal itself as a powerful and premium looking hatchback meant to pave city roads and highways with impending and compelling charm. A true head turner, this car simply looks irresistible and merits an ardent aura while being driven on city roads or highways.
Driving dynamics are simply superb with a well laid out suspension characteristics to account for sheer driving pleasure and comfort. The availability of two engine options, namely 4-cylinder petrol and 4-cylinder diesel, gives customers the flexibility to choose what they like. This premium hatchback is high on fuel economy as fuel-efficient engines mark its built. Engine vibration and noise levels have been kept at a bare minimum and thus, a high power smooth drive is ensured. Not only this, carbon footprint of this car is quite low thanks to the technology driven BMW initiatives to conserve the environment through high quality products. BMW 1 Series is simply no exception to this rule with pretty low Carbon Dioxide emission content during the process of combustion.
BMW 1 Series comes with a number of features to ensure high efficiency. The German car maker has included the ECO PRO Mode in order to optimise its performance. Auto start Stop function is another great add-on to the luxury vehicle that avoids unnecessary fuel consumption when the engine is idle. The incorporation of eight-speed automatic transmission Steptronic and electric power steering further adds to the technological viability of this model.
For comfort and convenience, the auto company has incorporated various features like BMW radio professional, Bluetooth, BMW connectivity, USB and BMW Apps that is a part of the ConnectedDrive Services. Multiple safety and security features of BMW 1 Series ensure all-round safety of passengers. Notably, features like Anti-lock Braking System (ABS), multiple airbags and Dynamic Stability Control (DSC) including Dynamic Traction Control (DTC) offers maximum safety against road hazards like inadvertent collision.BMW 1 Series Launch History
Hatchbacks have always dominated the Indian car market as they cater to a majority of buyers in India. Notably, vehicles belonging to this segment are compact, require less parking space, fuel efficient and come with an acceptable performance specifications list. However, the biggest reason for the success of hatchbacks is their affordability, which attracts a major percentage of buyers. Nothing influences a buyer's decision in India more than the price tag a vehicle carries. Car companies have also realised that in order to survive and explore new opportunities in India, they have to have an affordable product range. Current market situations have forced even luxury car makers to think on these lines, wherein sustenance has become an issue. In times when demand for cars is low and the economy is struggling, companies have started producing low-cost variants of their luxury vehicles. In other words, it is imperative for auto companies to come up with new car models that conform to affordability factor. By doing this, luxury car makers in India will be able to sustain their operations and business profitability.
With spending limits of an average Indian rising due to a rapid urbanisation, if there is plenty that is served by a particular, the decision of spending those extra bucks becomes more plausible. Furthermore, customers are inclined towards a car that not only is high on performance and efficiency, but also rates high on exquisiteness of exteriors and interiors. This can be simply put as 'customers looks for a car that is apt in every aspect.' Taking all these factors and market scenarios into consideration, BWM finally launched all new 1 Series in the country. Notably, this hatchback is the cheapest car in the entire product range that BMW currently possess. Again, this is in accordance with the noticeable drift towards affordable car models in every segment.
The other direct implication of this BMW 1 Series launch is to strengthen the company's market share amid serious competition in the Indian market. Notably, Mercedes-Benz was the first luxury car maker to introduce premium hatchback in India. Putting this fact into context, the introduction of 1 Series seems to be a move by BMW to compete with its rival. So far, two low cost models have been introduced by the Mercedes-Benz, namely A-Class and B-Class (the Daimler owned car maker has described its B-Class as a Compact Sports Tourer instead of hatchback). Both these cars have gotten a good response in the market and are still going strong. So, in order to negate this acquired edge of Mercedes-Benz in the market, BMW too had to bring in something that can figuratively compete with A-Class and B-Class models. With this driving force behind, the luxury car maker, after much excitement and media hype, went ahead to launch BMW 1 Series in the first week of September in 2013.
With the launch of this much anticipated 1 Series, the auto company had also forayed into the luxury compact segment that is currently rising in India. The car is available in both petrol and diesel options. This new model is being manufactured at Chennai plant of BMW. According to company officials, the luxury car make is aiming to increase investment in Chennai facility from the announced Rs. 180 crore to Rs. 390 crore. This decision of doubling the investment is a stimulus that this auto maker can sense tremendous opportunities that exist in the Indian automobile market.BMW 1 Series Variants
The recently launched BMW 1 Series comes in a number of variants. An all-inclusive list of BMW 1 Series (5-door) variants that are presently on sale in India are 116i, 118d, 118d Sport Line and 118d Sport Plus. This means that, at present, there are four BMW 1 Series variants that are available in showrooms spanning different cities of the country.
All these variants have few common features like 8-speed automatic transmission, driving experience control including ECO PRO, Servotronic, Rain sensor and automatic driving lights and fog lights. However, when it comes to interior and exterior mirrors with automatic anti-dazzle function and Xenon headlights with headlight washer, these features are only available in the top version 118d Sport Plus.
Features that are exclusive to only the BMW Sport Line variants (118d Sport Line and 118d Sport Plus) are BMW Kidney Grille with 8 slats in black high-gloss, entry sills ‘BMW Sport’, tailpipe trim in Black Chrome and Sport leather steering wheel with contrasting Red Stitching. In addition, the presence of sport seat for driver and front passenger in Sensatec Black, interior trim finishers Black high-gloss with highlight trim finishers coral red matt, speedometer and rev counter with Red Chrono scales further increase the viability.BMW 1 Series Review
BMW 1 Series is all about driving on busy and tricky city lanes and stretched highways. Stunning dynamics of this all-new car model, virtually drags passengers to a world where agility has an altogether different meaning. Not to forget about the design of this car that offers a spectacular view that will seldom fail to turn heads while on-the-move. A host of innovative features and use of advanced technologies will bring what is termed as a 'perfect smooth and powerful drive' to benefit passengers while driving on city roads and highways. An array of some other most sought after features like rear-wheel drive, 50:50 weight distribution, Steptronic 8-speed automatic transmission and TwinPower Turbo engine also ensure most dynamic and pleasurable ride when compared to other vehicles of its segment.
BMW 1 Series is one of those compact luxury family cars that will lure buyers on the other side of the world with its hugely desirable driveability and surprising efficiency. Evidently, this all-new hatchback model starts a new race of affordable luxury cars that also offer a captivating performance even under pressing local conditions. Many industry experts believe that this car can prove to be a game changer for BMW and will breath-in a new sense of competition in the Indian automobile market and that customers would end up as beneficiary recipients.BMW 1 Series Specifications
BMW 1 Series is all about passionate and luxurious driving. Currently, there are two options that are available for customers, petrol and diesel variant. The petrol variant comes fitted with a powerful and efficient BMW TwinPower Turbo four-cylinder petrol engine while diesel variant flaunts a BMW TwinPower Turbo four-cylinder diesel engine. Furthermore, the four-cylinder diesel engine is high on performance owing to its CommonRail direct injection and a turbocharger that features variable turbine geometry. On the other hand, the four-cylinder petrol engine owes much to Valvetronic, Double-VANOS and High Precision Injection technologies that have been incorporated in it.
For the petrol engine, company claims, “Mature but not at the end of the development cycle: the combustion engine still holds considerable potential.” For diesel engine too, we can see similar regards given by the company. Notably the diesel engine is described beautifully as 'Rapid power build-up, sporting driving dynamics and low consumption. The four-cylinder diesel engines in the all-new BMW 1 Series combine high cost effectiveness with excellent performance.' These substantial claims, as made by the company, prove true after the testimony of customers and experts who had taken the test drive of this beautifully executed car on Indian roads. Many customers who already own this stylised hatchback refer to such experience with the same enthusiasm. Notably, 116i, 118d, 118d Sport Line and 118d Sport Plus come fitted with 1598 cc, 1995 cc, 1995 cc and 1995 cc engines, respectively.BMW 1 Series ExteriorExterior Appearance
All four variants of BMW 1 Series can be availed by customers in eight different colours namely, Alpine White (non-metallic), Deep Sea Blue, Mineral Grey, Black Sapphire, Glacier Silver, Valencia Orange, Crimson Red and Midnight Blue. This flexibility means that customers can choose an exterior colour that excites their imaginations the most. Overall, the car model features a distinctive front fascia with highly stylised front grille having chrome surrounds. Stylish headlights and fog lamps that have been provided on the front also make up for an appealing appearance. The side profile of 1 Series car model is quite spectacular too, flaunting neat and distinct streamlined body contours. Rear portion of the vehicle is quite imaginative, but certainly conforms to a typical hatchback. Alloy wheels are other great add-ons to the appearance of its exteriors.BMW 1 Series InteriorInterior Appearance
Depending on variants, there are four interior trims and upholstery options for customers to choose from. These are black high gloss with highlight trim finishers coral red matt, cloth move anthracite, satin silver matt and sensatec black. Interiors are highly exquisite to make for an appealing entry into the cabin. Indeed, everything is at its designated position leaving a little room for oddity. Dashboard, centre console, steering wheel, seats and gearbox, for instance, are in sync with the layout and leave no room to upturn the mood of passengers.Interior Comfort
Just like elegance of interiors, the comfort of BMW 1 Series is also on the higher receiving end. The seats are electrically adjustable with memory function and are pretty comfortable to sit on. Powerful air conditioning in the cabin ensures favourable cabin environment for passengers. Arm rest function too has been added to further maximise comfort levels of passengers. Leather steering wheel looks distinctly comfortable at the time of driving. All controls functions are adequately within reach of the driving. In a nutshell, all variants in the BMW 1 Series are high of comfort factor.BMW 1 Series Fuel Economy
Luxury of BMW 1 Series does not undermine the efficiency in even remote sense. In other words, the auto maker of this luxury hatchback has ensured that there is not hit on the fuel efficiency. Notably, for customers and car enthusiasts, the fuel economy of a compact luxury car is one of the mostly discussed matters. As such 1 Series variants come fitted with highly efficient top-specifications engines to ensure utilisation of every fuel-drop. This means a high fuel economy is almost guaranteed for customers who wish to purchase this luxury car. Notably, there are two engine options, 4-cylinder petrol engine and 4-cylinder diesel engine. BMW 116i uses a petrol mill while other three available variants (118d, 118d Sport Line and 118d Sport Plus) make use of a diesel powertrain. The petrol 116i variant,(as per the company claims) offers a mileage of 16.28 km per litre. Variants powered by the diesel engine are even more fuel efficient and offer a fuel efficiency of 20.58 km per litre.BMW 1 Series On Road Drive
Being a luxury compact car, customers can definitely expect something extraordinary when it comes to on-road drives. The auto company too has not left any brick unturned to induce features that will bring a sheer pleasurable smooth drive even on most congested tracks. Thanks to the power of engine that subtly drives the vehicle with minimum NVH levels. Notably, a check on the NVH ( Noise, Vibration and Harshness) levels are indicative of the quality of city drive. The BMW 1 Series engines are highly sophisticated and produced minimum noise and vibration while being driven on roads. It would be apt to say that engines simply convert performance into pure propulsion at the time of driving. Customers can's just sense a thing, one that accounts for a highly comfortable and smooth drive.
A smooth road drive also owes much to the quality of suspensions used in the vehicle. The auto maker has incorporated rear-wheel drive with 50:50 weight ratio between front and rear axles to further ensure stress-free driving.BMW 1 Series Power
Two engine trims namely four-cylinder diesel engine and four-cylinder petrol engine are pretty efficient as well as powerful. The petrol variant is able to provide a power output of up to 100 kW which is equivalent to 136 bhp while the diesel trims can give a peak output of up to 105 kW, equivalent to 143 bhp of power.BMW 1 Series Acceleration and Pick Up
BMW 1 Series offers an impressive acceleration and pick-up while driving on the road. Thanks to the usage of powerful engines that translate power and efficiency into pure propulsion while driving. The petrol engine gives out a peak torque of up to 220 Nm at 1350-4300 rpm while the diesel engine is able to produce a maximum torque of up to 320 Nm at 1,750-2,500 rpm. As such, diesel variants (118d) is able to match a speed of 100 km per hour in just 8.6 seconds. Also, the top speed that can be attained is impressive 212 km per hour. On the other hand, the petrol variant (116i) can match the barrier of 100 km per hour in just 8.7 seconds with a top attainable speed of up to 210 km per hour.BMW 1 Series Safety and Security
BMW vehicles are always high of safety and security aspects and BMW 1 Series is not an exception to the aforesaid rule. This luxury hatchback offers the comfort of high-end safeguards to ensure maximum safety of the driver and passengers. There are six airbags that are installed in this vehicle for precise protection namely driver and front passenger airbags, the head airbags (curtain) for front and rear and side airbags packed neatly in the seat-backs. BMW restraint system, dynamic stability control, run-flat tyres and run-flat indicator, front and rear bumpers and passenger cell made of high-strength materials are other top-notch safety and security features that BMW 1 Series boasts of.BMW 1 Series Comfort and Convenience
The hatchback has been purely designed keeping in mind the comfort and convenience of driver and passengers. As such, there is an array of features that this vehicle comes with. Some of the features that have been incorporated to maximize the comfort level of passengers are folding table, coat hanger system, rear storage bag, backrest bag, all-weather floor mat, junior seat and key case.BMW 1 Series Wheels
Highly stylish light alloy wheels are exclusive to the all-new BMW 1 Series. These lightweight cast wheels allows enhanced handling and braking along with smother surface imperfection. There are multiple flavours when it comes to wheels, 18’’ M light alloy wheel Double-spoke 436 M, 18’’ light alloy wheels Double-spoke 385 and 17’’ light alloy wheel V-spoke 412.BMW 1 Series Stereo and Accessories
BMW 1 Series stereo and accessories are highly sought after by customers and car enthusiasts. There is a media (with fan) snap-in adapter that is suitable for all basic, music and media models. The main function of the fan is to cool the smart phone. There is a Tablet DVD system that can be easily plugged in to the car’s 12v socket. This DVD player can play videos and audio CDs. It can also play JPEG and music files that are stored in the USB stick and memory cards. A wireless headphone is provided with easy tablet. A smartphone holder that can be easily installed and removed provide a secure grip to accommodate further smartphone models. Infrared stereo headphones are also provided in this car. These headphones are specially designed to be used with BMW Tablet DVD System and offer crisp audio quality. Other features include like of Music adapter for Apple iPod/iPhoneTM and USB adapter for Apple iPod/iPhone.BMW 1 Series Dealers
BMW 1 Series Company Quotes
| Location || Dealer |
| New Delhi || Deutsch Motoren |
| Mumbai || Infinity Cars |
| Chennai || KUN Exclusive |
| Bangalore || Navnit Motors |
| Kolkata || OSL Prestige |
Sachin had reportedly quoted on BMW 1 Series, “As a car, I like the entire package. The whole car is beautiful. It is not just the size but also the styling, like putting the 3, 5 and 7 series together in this wonderful package called the 1 series. It is fantastic. I am looking forward to get this car and zip around Mumbai."
Just after the launch of BMW 1 Series, Phillip Von Sahr, BMW Group India President, said, “We are increasing investment in Chennai plant to Rs. 3.9 billion from Rs. 1.80 billion. We have also ramped up the capacity at the plant to 14,000 units per annum from 11,000 units. Currently, the company assembles the 3, 5, and 7- Series and X1 models locally and the newly-launched 1 Series too would be assembled at the Chennai facility.”BMW 1 Series Competitor Analysis
The main competitor of BMW 1 Series in the Indian automobile market will be Mercedes-Benz A Class. Here, it must be mentioned that Mercedes-Benz holds the advantage on an early initiative. The A-Class was launched in India back in May 2013. Mercedes-Benz had launched this entry-level hatchback in the country soon after the realisation that customers look forward for affordable luxury cars.BMW 1 Series Pros
BMW 1 Series offers a compact luxury with a number top-end features to lure domestic buyers. The first and foremost good thing about this car is its efficiency. Notably. Despite of being in premium luxury segment, the auto maker has done well to keep up with the efficiency aspects of the car. The Four-cylinder diesel engine and Four-cylinder petrol engine offer high fuel efficiency while delivering high power and torque. The acceleration aspects of both, petrol and diesel variants will seldom fail to attract the attention of car enthusiasts. Furthermore, the top speed that can be attained by different versions of 1 Series is also quite high. Exteriors and interiors are lavish and so is the cabin gadgetry. Space and comfort are altogether newly defined in the all-new BMW 1 Series.BMW 1 Series Cons
Industry experts believe that BMW has come with 1 Series a little late that has allowed its competitor to gain a strong foothold in the Indian market seeking affordable compact luxury hatchbacks. So now, BMW 1 Series has to dig out its share in the market in the long run. Even though, the newly launched BWM 1 Series has got a good initial response among domestic customers, many experts are of the opinion that to get equal with its rival, the luxury vehicle will have to spend considerable time in the market on grounds of late arrival.BMW 1 Series Conclusion
Regarding BMW 1 Series, it would be apt to say that the vehicle boats of enhance performance and high fuel economy. Acceleration and pick-up aspects along with driveability are on the higher side too. Lavish exteriors and interiors are exclusive to redefine comfort and premium feel. With a price tag ranging between Rs. 20.90 lakh and 29.90 lakh, BMW 1 Series indeed makes for an affordable hatchback.