Audi Q3 is a hotly anticipated crossover which was launched by the company in the Indian auto market on 6th June 2012. With the launch of this car, the manufacturer introduced its smallest Sports Utility Vehicle (SUV) in the country. It holds the distinction of being the first car in its segment to boast of a Quattro drivetrain. Available in two trims in the domestic market, the vehicle is characterised by power, performance, fuel efficiency and spaciousness. The company has introduced two variants of Q3 in the Indian auto market, namely the Q3 2.0 TFSI Quattro petrol edition and the Q3 2.0 TFSI Quattro diesel version.
Audi Q3 car has been presented more as a lifestyle automobile than a raw off-roader. The car is designed over the parent company's A5 manufacturing platform, on which SEAT Tribu and Volkswagen Tiguan are also developed. Audi has introduced only the diesel variant of Q3 in Indian market, which is identical to the one fitted in Volkswagen Passat. The premium brand with the four rings logo is well known in the Indian market for offering highly successful quality cars and the same path will be followed by the new Audi Q3 in India.Launch History of Audi Q3
Audi Q3 in India is considered the smallest member of Audi’s Q series in the market. The car was initially showcased at the 2012 Delhi Auto Expo, where it successfully pulled the masses to the company’s stall. Following the appreciation it received from the audience for the Q3, the company decided to offer the car to Indian buyers and launched it on 6th June 2012. Audi Q3 in India was lauded for being the only model in its segment to feature a Quattro drivetrain at the time of its launch. Post launch, the car was available at all the 19 official dealerships of the company. Only 500 units of the model were made available for booking at the time of launch.Variants of Audi Q3
The company has launched two variants of new Audi Q3 in India featuring diesel and petrol engines, thus catering to both segments. These two variants offer sufficient power and fuel efficiency and come with a host of advancements that making the model perfect for buyers looking for an entry level premium vehicle.
The two variants of the all-new Audi Q3 in India are described below:
| Model || Features |
| Audi Q3 2.0 TFSI Quattro || This is the petrol of the model and runs on a 2.0 L, 1984 cc, 4 cylinder, 4 valve TFSI engine that generates 207 bhp of power. The standard features of the base variant of the Q3 are manual air conditioning system, electromechanical parking brake, standard seat at front with 4-way lumbar support, cruise control, driver information system and voice dialogue system, among others. |
| Audi Q3 2.0 TDI Quattro || The diesel variant of the model runs on the 2.0 L, 1968 cc, 4 cylinder, 4 valve TDI motor that produces maximum power of 174 bhp. Along with all the features of the base variant, the higher trim of the car comes with light / rain sensor, headlight washers, xenon plus, led rear lights, walnut balsamic brown inlays, tyre pressure monitoring display, auto release function, Audi sound system and driver information system with colour display. |
Apart from these accessories, Audi has also offered two optional features to the buyers, namely panoramic glass roof and a storage package.Pricing of Audi Q3
Audi Q3 price is within the reach of the premium class, which demands a spacious and rugged entry level luxury vehicle suited for urban conditions.Review of Audi Q3
Audi Q3 boasts of spacious interiors and compact dimensions and offers all the comforts of a premium sedan in a rugged frame, with both petrol and diesel options. The performance of the model is complemented with some unmatched features like hill start assist, electromechanical parking brake and reversible load floor. The car has the characteristic stance of a SUV and is as comfortable as a lounge. It is highly unlikely that individuals would ever complain about the quality of the interiors of Audi Q3.Specifications of Audi Q3
Audi Q3’s both versions, petrol and the diesel, are assimilated with powerful engines which are tuned to deliver optimum performance with decent output. These powertrains are mated to seven speed S-Tronic automatic DSG transmission, which further adds to the power of this engine. Q3 has a dynamic S line sport suspension system, which is offered in the car as a standard feature. Integration of new suspensions in the model has reduced its ground clearance by 20 mm. The unladen weight of the petrol and diesel variants of the all-new Audi Q3 is measured as 1640 and 1660 kg, respectively, whereas the gross weight stands at 2165 and 2185 kg, respectively. Fuel tank capacity of both the variants of the new Audi Q3 is 64 litres.Exterior of Audi Q3
Audi Q3 is featured with some of the quality equipment and features that add to the appearance of this car. The Q3 TDI is offered with 16 inch seven spoke aluminium alloy wheels, which make it a head turner on the roads. Apart from this, the exteriors of the model are further enhanced with black trim strips and the roof rails. Considering the front fascia of this model, the company has strategically fitted a single frame grille between Q3’s hexagonal halogen headlights, which provides a robust look to the car. The headlamps of the model are fitted with integrated washers that clean the headlight cluster. Providing an appealing look to the car, Audi Q3 is designed with a big bonnet that provides a unique driving experience to its driver. The outer rear view mirrors are integrated with LED indicators and are electronically adjustable and heated.
Audi Q3 boasts of exteriors that have many appealing features, which add to its efficiency. The car is incorporated with heat insulating glass which prevents direct heat from entering the car. Besides, features like rain as well as light sensors and an acoustic windscreen are also provided in the SUV, which diminishes the airborne and structural blares. In addition to the abovementioned features, the car is also provided with LED rear lights and grey tinted windscreen, which makes it stand apart from other players of its segment.
Audi Q3 is quite compact in size as compared to other SUVs, which adds to its stability. At first look, the model looks like an oversized hatchback with impressive ground clearance. The length of Audi Q3 car in India is shorter by six centimetres from its close rival BMW X1. Dimensions of this crossover are as follows:
Interior of Audi Q3
| Criteria || Dimensions |
| Length || 4385 |
| Width || 1831 |
| Width (with open mirrors) || 2019 |
| Wheelbase || 2603 |
| Height || 1608 |
Audi Q3 is one of the luxurious cars offered from the company’s portfolio in lower budget segment. The interiors of Audi Q3 in India hold premium luxury features which grab the interest of the passengers. While designing the interiors, Audi uses high quality material to give the car a plush feel. The seats of the model are covered with L-grain/leatherette B-grain upholstery that is not only appealing but also adds to passenger comfort. The lighting package used inside the cabin of Q3 illuminates the car with a vibrant combination of colours. Four spoke multifunction steering wheel of the car is wrapped in genuine leather, which also provides grip to the driver. The headlining at interiors is done using quality cloth, whereas the complete package is either designed in truffle beige or monometallic colour.
Audi Q3’s higher priced variant has many additional features, such as Walnut balsamic brown inlays and a high gloss package. Illumination in the interiors is also altered to LED lights from the standard ones used in the base variant.
Audi Q3’s base variant is incorporated with various modern advancements that add to the comfort factor of this model. The car is provided with manual air conditioning system, which maintains the interior temperature. Besides, advancements like standard seating arrangement in front row with 4-way lumbar support enables the passengers to sit in the desired posture. The front seats of Q3 electronically adjustable, which enables the occupants to adjust its height, front or back posture with angle adjustment of backrest. The right seat in front row of the car is electrically adjusted, whereas the left seat will have to be adjusted manually. The rear seat of Audi Q3 in India can be also folded, thus providing extra luggage space to the passengers. Besides, Audi Q3 in India also has a plug socket of 12 V which is mounted over the front centre console.
Audi Q3 car has ample headroom and leg room, which makes it the perfect option for long distance travelling. Besides, the interior dimensions of the model are mentioned below:
Fuel Economy of Audi Q3
| Criteria || Dimensions (mm) |
| Elbow Room (front row) || 1474 |
| Elbow Room (rear row) || 1426 |
| Shoulder Room (front row) || 1417 |
| Shoulder Room (rear row) || 1362 |
A perfect blend of performance oriented engine and efficient transmission system helps Q3 car to offer unmatched fuel economy. The petrol version of the car is said to deliver fuel economy of 11.72 kmpl, while the diesel variant renders mileage of 15.73 kmpl. Notably, the crossover is provided with different driving modes, which directly affect the fuel consumption of car. The 'Driver' mode in Audi Q3 is relatively more fuel efficient as compared to the 'Sports' mode. The combined CO2 emission values of the petrol and diesel variants of the new Q3 are 179 and 156 g/km, respectively.On Road Drive of Audi Q3
Audi Q3 in India is considered as the perfect entry level premium SUV in the company’s portfolio. The car is loaded with features which enhance its everyday practicality manifolds. It is relatively smaller in proportions than its sibling Q5, but does not compromise in terms of seating capacity. The 2.0 litre powertrain assimilated within the car has set benchmarks in its segment for performance. Although the car is an entry level SUV, its quality standards are kept on par with company’s other bigger and more expensive models.
Audi Q3 2012 has a multifunction power assisted steering wheel, which is quite nimble and helps in city driving as it helps the vehicle to move swiftly through heavy traffic. In the compact dimensions of the car, the car provides SUV enthusiasts the experience of the Audi Quattro drivetrain that enables the vehicle to reach off-beaten tracks with ease. Besides, the car is incorporated with hydraulic multi-plate clutch which swiftly triggers the front and the rear axles, when needed.Power of Audi Q3
Audi Q3 in India features a powerful 2.0 litre TDI diesel engine, which has impressive output and controlled emissions. The maximum power churned out by the engine of this car stands at 174 bhp, whereas its peak torque is measured as 380 Nm. On the other hand, the TFSI engine of the car can generate power up to 207 bhp, while the torque of the same stands at 300 Nm. In order to completely utilise the power produced by the 2.0 litre engines, the car is supplemented with Quattro drivetrain technology, which directs the power produced to all four wheels of the car.Acceleration and Pick Up of Audi Q3
Audi Q3 has decent output, which assists it to move swiftly from standstill and achieve fairly impressive top speed. The diesel variant can easily attain the speed of 100 kmph from naught in a span of 8.7 seconds, while the petrol edition can accelerate to the same speed in 6.9 seconds. The maximum speed that this model can reach has been calculated as 212 kmph. On the other hand, the petrol version of the Q3 can clock speed up to 230 kmph.Safety and Security of Audi Q3
Audi Q3 car also features world class safety features which ensure the security of its passengers. Advancements like Electronic Stabilisation Programme (ESP), space-saving spare wheel, first aid kit with warning triangle and car jack are provided in both the variants of Q3 as standard features. Besides, features like full size airbag, side airbags in both the rows, head airbags, electronic vehicle immobilisation device and ISOFIX child seat mounting are also provided within the car as a part of standard package. Features like tyre pressure monitoring display, integrated head restraint system, Anti-lock Braking System (ABS), auto release function, Traction Control and Electronic Differential Lock (EDL) are also incorporated within the car.Comfort and Convenience of Audi Q3
Audi Q3 is offered to the Indian buyers with a special provision of comfort features, which add to their convenience. Features like radio remote control, armrest in the front row and parking aid at the rear are some of the common features provided in the both the variants of Audi Q3. For the convenience of the driver, the company has also incorporated cruise control system within the car which also adds to the performance of Audi Q3 in India.Wheels of Audi Q3
Audi Q3 is provided with forged aluminium alloy wheels in a design of 7 spokes. The size of tyres are 6.5 J x 16 with 215/65 R16 tyres. As apart of optional accessory, the company also offers cast aluminium wheels in 5 arm design, which has a size of 7 J x 17 with 235/55 R17 tyres and cast aluminium wheels of the same size in 10 spoke design.Stereo and Accessories of Audi Q3
Audi Q3 2012 features an advanced music system that transforms the ambience in the car, as preferred by its passengers. The audio system of Q3 has concert radio system, Audi music interface, voice dialogue system, driver information system and Bluetooth interface. In order to deliver quality sound effect, the German car maker has fitted passive speakers within the car. All the abovementioned features are available in the car as standards advancements. However, the top-end variant of new Audi Q3 features two additional functions; it has official Audi sound system and a driver information system with coloured display. Both of these features establish a slight gap between both the models of Q3.Dealers of Audi Q3
Audi Q3 in India is available across all the official dealerships of the company spread in the country. Till date, Audi has maintained a wide network of 19 dealerships throughout the country and it has further planned to take the number to 25 by the end of this year. The company recently inaugurated outlets in Delhi West, Combater, Napery and Bhopal. With opening a new showroom in Bhopal, Audi has marked its second showroom in Madhya Pradesh. Prior to this year, the company opened new facilities in Delhi South, Chennai, Lothian, Sutra and Indoor. Besides, the further expansion plans of Audi India will include Mumbai South and Luck now.
Buyers can contact the following dealerships to book the Audi Q3 in India:
Company Quotes of Audi Q3
| City || Dealers |
| Bangalore || Audi Bangalore, Berating Gravari |
| Chennai || Audi Chennai, Anna Salami |
| Delhi || Audi Delhi, Matura Road |
| Collate || Audi Collate, A.J.C. Bose Road |
| Mumbai || Audi Mumbai, New Link Road |
Michael Porsche, Head, Audi India, quoted, “The Audi Q3 is a sporty, efficient and versatile urban vehicle. Every aspect of the Audi Q3 showcases Audi technology – the body, the drivetrain, the chassis and the assistance and multimedia systems and of course it has ‘Quattro’. In fact, it is the ‘only’ compact SUV in its segment that offers Quattro. These qualities make it an apt choice for the younger customer. The Audi Q3 positioning of “start young” clearly defines the category and segment that we are targeting. It is a car that inducts you into the Q life; a life of excitement, glamour and glitz. Going by the initial excitement that the Audi Q3 has raked up it is clear that it is not only the high-flying jetsetters who are driving in the Audi luxury but it is also a hot favourite with the young go-getters that want a slice of the Q life.”
He further continued, “The launch of the Audi Q3 is in line with our top-down strategy for India. The Q3 is immediately recognizable as the youngest member of the Audi Q family. Now we are starting the next chapter of our success story: As a true luxury SUV, the Audi Q3 leads the way for the Four Rings to enter a new segment in India, with ever increasing customer groups demanding for luxury mobility in a compact form. Every aspect of the Q3 showcases Audi technology – the body, the drivetrain, the chassis and the assistance and multimedia systems. Many of these elements come directly from the luxury class. At present, only 500 Audi Q3’s will be available for initial booking. We are confident that Audi Q3 will repeat the success of Audi Q5 and Audi Q7 and further consolidate our leadership position in the luxury SUV segment.”Competitor Analysis of Audi Q3
Audi Q3 2012 is one of the bold entry level SUVs launched in the premium segment of the domestic auto market. Owing to its advance features and decent output, the car delivers stiff competition to other big players of the same segment, such as BMW X1, Honda CR-V and Mitsubishi Pager Sport.
Audi Q3 squares off against BMW X1, which is currently considered as the segment ruler. BMW X1 holds some of the exciting features which give an adrenaline rush to the passengers. These features include windscreen with grey shade brand, panorama glass roof, velour floor mats, xenon headlights, rain sensors, automatic air conditioner with climate controller, aluminium satiated roof rails and luggage compartment separating net. All these features together make the car distinctive from other competitors. BMW has offered three variants of the X1, namely X1 strive 18i (petrol) which is the base variant, X1 sDRIVE20d and the X1 sDRIVE20d Exclusive which is the top end variant of the series.
Audi Q3 2012 is a stiff competition to the Honda CR-V, which is said to be the first premium compact SUV of the country. The new CR-V boasts some of the unmatched features that have enabled it to set benchmarks in the industry. Distinctive interior features packed in the model include electric sun roof, audio system, outside temperature indicator and combination metre. All the abovementioned features are unmatched and are not available in new Audi Q3. The common features shared in both the cars include effective air conditioning system, adjustable front as well as rear seats, front and rear armrest, leather upholstery, and cruise control system.
Audi Q3’s next competitor is Mitsubishi Pager Sport. Pager Sport is assimilated with a 2.5 litre 16 Valve intercooler turbocharged DOHC common rail diesel engine, which has a displacement of 2477 cc. The maximum power produced by the engine of this car stands at 175 bhp at 4000 rpm, which is slightly lower than that of Audi Q3. Besides, peak torque attained by Mitsubishi Pager Sport ranges at 400 Nm at a fairly low 2000-2500 rpm, which is slightly higher than Q3’s. In order to assist the performance of Pager Sport, the company has mated it to a floor shift manual transmission system.Pros of Audi Q3
Audi Q3 in India has sleek dimensions which makes it the preferred choice among SUV enthusiasts. The power and torque generation capacity of Q3 are fairly impressive in its segment, which has helped the car stand apart from its rivals. Another highlighting feature of the car is the integration of the Quattro AWD mechanism.Cons of Audi Q3
Audi Q3’s transmission system is said to be affected by rubber-band effect while switching gears, though the shifts remain quick. Though the manufacturing quality is maintained throughout the car, the lack of quality materials in the door handles may put off some buyers. The base variant of Q3 comes with standard halogen headlights, which may also not please some buyers.Conclusion of Audi Q3
Audi Q3 in India is the perfect blend of power, comfort, looks and elegance. The car is sure to pull volumes for the company as it has set benchmarks in its segment with performance oriented engine and world class features. As far as technical specifications of Q3 are concerned, it offers decent output with excellent handling and on-road drive. The model also does not lag behind on the grounds of fuel economy, as its efficient engine enables the car to deliver excellent fuel efficiency.