Indian car market encompasses a tremendous scope for growth, which is one of the reasons it has become the focus of several companies. With so vast population, the number of opportunities on offer for car makers are incredibly high. India is a country comprising metropolitans, towns and rural areas, which automatically means that there is wide variety of vehicles being driven. In past three decades, the Indian car market has made terrific progress in terms of sales, number of auto companies and technology. The consumer situation in India has transformed drastically as cars have, now, become quite common unlike earlier times, when they were considered a luxury.

Several reasons have led to the transformation of Indian car market, making it one of the most prominent industries in the country. Over the years, income levels of people have increased and as a result, their standards of living have also improved. Simultaneously, the need of cars, understandably, grew along with the rise in social status. In the past two decades, the working class has become the focus of most automobile manufacturers operating in India. Possessing a vehicle has, in the modern day scenario, become a regularity for a family living in city. Also, purchasing new car is seen as a sign of progress a person has made economically.

A hatchback, typically, represents the consumer choice in India, which is influenced by factors like fuel efficiency, affordability and suitability to conditions. Success of hatchbacks can be seen in the reports and statistics prepared by the industry body, which have revealed that companies dominating the market rely heavily on this segment. Apart from the working class, there are several car enthusiasts in the country who have a strong economic position, thereby can afford to purchase luxury vehicles. The presence of rich class has created a demand for luxury cars across the country and subsequently, opened the doors for several internationally renowned car manufacturers.

Initially, there were limited companies operating in the India with some of them being based domestically. However, after the economic policy revised in 1991, foreign car makers started making their way into India to explore the kind of potential the market possessed. Another trend that has been going on for a while in India is the collaboration between a top international car brand and a domestically based auto firm. It has augured well for a number of firms and some of them are currently enjoying a dominant position in the country.

Foreign car makers have had a mixed run in India with some performing exceptionally well while the others failing to make much of an impact despite being present for a number of years. Now, there are certain factors that influence a foreign firm's performance in India. To begin with, it is a great benefit if the car maker is based in a country that has similarities with the Indian market, which helps in better understanding of the conditions for planning. This is a major reason why companies from Southeast Asian countries have been able to create a name for themselves in India.

With the advent of technology and superior mediums of research, companies have been able to analyse the kind of product line they should have in India. Broadly categorising, there would be two types of auto makers operating in the Indian car market. First are the ones that want to generate sales on a high level and establish their dominance. The other section would be companies that have a niche market and do not target masses. Firms falling in the first category always look to have a holistic approach, which includes aggressive advertising campaigns, extensive dealership network development and establishment of production facilities. Having a self owned production plant helps a company to reduce cost and thereby, price a newly launched vehicle aggressively. On the other hand, the second category of car makers have limited dealerships and expect their vehicles to sell themselves without the need of much advertising or promotion.

To put things in a nutshell, the Indian auto industry has been constantly progressing with almost all major car makers operating in the country. This has been the result of rising incomes of people and their demand for new cars. In fact, the past few years have seen a whole bevy of new vehicles from different segments being launched in India, a trend that is likely to continue for coming years. According to a recent report, companies have started making India their base for production, owing to low cost of labour. After manufacturing vehicles in India, firms are exporting them to other international markets, which is being seen as a positive sign by experts. In addition, some auto makers have plans of completely conceptualising, developing and manufacturing cars in India.
 

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New Cars By Body Style

The Indian car market, just like the country's population, is huge, diverse and totally dynamic. Therefore, consumer choices in terms of vehicle type in India vary drastically, starting from a compact low-priced car and ending at top notch luxury model. However, over the years, certain buying patterns have been spotted in India, wherein people have an affinity towards particular segments. The hatchback segment is the most popular segment of the Indian auto market due to a number of reasons. A hatchback, which is said to be compact, fuel efficient, affordable and ideal for Indian road conditions, totally represents what a buyer in the country looks for in their car. For this vary reason, companies manufacturing hatchbacks have dominated the passenger car market in India.

Sedans, usually associated with luxury, also have a decent market in India with a number of them enjoying great success. Mostly driven in cities, sedans come in different types, ranging from compact to top class luxury models. Along with, the Sports Utility Vehicle (SUV) segment, for a number of reasons, has been able to carve a niche for itself in the Indian car market. SUVs are comfortable, powerful, spacious and have a commanding road presence. In addition, they have the ability to perform well in unfavourable terrains and weather conditions. Apart from this, owning an SUV is a perceived symbol of a person's status, especially in a country where there is a high level of economic disparity.

A compact SUV renders the performance of a utility vehicle and provides the luxury of a sedan along with being suitable for driving in city traffic. Notably, a few compact SUVs have also managed to shape a tremendous comeback for their respective manufacturers. Coming to the van and minivan segment, it has not been able to make much name in India with most of them being used for commercial purposes. Pricing can be stated as the biggest reason why the this segment has not been able to do well in auto space. Additionally, the minivans available in the country are unable to appeal customers in terms of appearance as well.
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New Cars By Fuel Type

With recent upsurge in fuel prices, car makers in India are now resorting to use available fuel options to boost their sales. In a fast expanding auto market like India, which is currently going through a repressive phase, the competition is getting tougher day by day. As a result, major auto makers are devising new strategies with an aim to counter the low sales. In India, companies are offering cars in different fuel options like diesel, petrol and CNG/LPG in order to cope up with the changing consumer sentiment.

Petrol cars may have more refined engines than diesel ones, but major demerit of the former has been its lower fuel efficiency as petrol burns faster than diesel. However, petrol cars are known for running at higher speeds than diesel models, which is mainly because of its lighter engines. In a country like India where fuel prices are surging at a high speed, the demand for petrol cars is falling day by day with car buyers now turning towards alternative fuel options. Even the luxury car segment has bore the brunt of price rise with major companies roping in diesel variants to cope up with the market demand.

With higher mileage and a powerful engine performance, diesel cars have taken the centre stage in India in the recent past. With the continuous surge in petrol prices, the Indian market is flooded with several diesel models. Although diesel cars offer economical mileage, they are more costly as compared to petrol models.

An alternative to traditional fuel options, CNG and LPG cars have performed quite well in the Indian car market with many buyers opting for these power sources. Being very economical and cheapest means for running a vehicle, these fuel options are much favoured by the middle-class section of society.
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New Cars in 2015

Maruti Suzuki  New Swift DZire

Maruti Suzuki New Swift DZire

Rs. 5.2 - Rs. 7.89 lakhs
Ex-Showroom Price in Mumbai
The Maruti Swift Dzire is an entry level sedan which was unveiled in the country as a sedan version of popular Swift hatchback. Within a few months of its launch, the Swift Dzire had become the largest selling entry level sedan in the country and it still holds the top spot. The Dzire has been receiving an overwhelming response from the Indian buyers since its roll-out, and it has a waiting period of up to 3 to 4 months for a long time now.
Mahindra  XUV500  W8 AWD Xclusive Edition

Mahindra XUV500 W8 AWD Xclusive Edition

Rs. 14.32 lakhs
Ex-Showroom Price in Mumbai
Inspired by a pouncing Cheetah in terms of designing, the world class Mahindra XUV 500 is considered as one of the biggest launches of this year in the Indian automobile market. It is a car made for the youth and would undoubtedly make inroads into foreign markets like previously launched Bolero and Scorpio. 2011 Mahindra XUV500 redefines luxury and continues the legacy of the manufacturer with its proven technical prowess. Mahindra’s first ever launch for the international market on an SUV platform has come after considerable market research to meet global expectations. The testing and validation of the car has been completed in countries like South Africa, Australia and parts of Europe. 
Mahindra  XUV500  W8 AWD Xclusive Edition (Power Seats)

Mahindra XUV500 W8 AWD Xclusive Edition (Power Seats)

Rs. 14.48 lakhs
Ex-Showroom Price in Mumbai
Inspired by a pouncing Cheetah in terms of designing, the world class Mahindra XUV 500 is considered as one of the biggest launches of this year in the Indian automobile market. It is a car made for the youth and would undoubtedly make inroads into foreign markets like previously launched Bolero and Scorpio. 2011 Mahindra XUV500 redefines luxury and continues the legacy of the manufacturer with its proven technical prowess. Mahindra’s first ever launch for the international market on an SUV platform has come after considerable market research to meet global expectations. The testing and validation of the car has been completed in countries like South Africa, Australia and parts of Europe. 
BMW  i8

BMW i8

Rs. 229 lakhs
Ex-Showroom Price in Mumbai
Hyundai  4S Fluidic Verna

Hyundai 4S Fluidic Verna

Rs. 8.12 - Rs. 12.79 lakhs
Ex-Showroom Price in Mumbai
The country’s second largest car maker Hyundai Motors India Ltd. (HMIL) has launched a new generation version of its popular starting range sedan Verna in the Indian market. The all new Verna 2011 is based on Hyundai’s RB concept and is blessed with Hyundai’s new fluidic design signature. The Verna sedan has been through a series of changes and upgradations since its introduction in the world market. The car was initially launched as Verna in the Indian market a few years back, followed by a new age version – Verna Transform – in year 2010. The Verna was initially launched in the country in year 2008.
Volkswagen  Jetta

Volkswagen Jetta

Rs. 13.97 - Rs. 19.47 lakhs
Ex-Showroom Price in Mumbai
Volkswagen, the leading German car maker, took further its journey in India with a masterpiece in the form of Volkswagen Jetta. The all new Volkswagen Jetta is studded with comfort and advanced technology with looks that are stylish, dynamic and appealing.
Mercedes Benz  C Class  220 CDI Style

Mercedes Benz C Class 220 CDI Style

Rs. 36.9 lakhs
Ex-Showroom Price in Mumbai
Porsche  911  Targa 4

Porsche 911 Targa 4

Rs. 114.82 lakhs
Ex-Showroom Price in Mumbai
Porsche, the German luxury car giant, has stormed the Indian auto market with its worldwide acclaimed Porsche 911. The company which was once a dream of every wealthy Indian, has now come true with the company having long term plans for the country. After proving on all grounds, Porsche has sighted India as their next destination for their high performance cars. The German leader is expecting positive response from the subcontinent buyers with its Porsche 911 known as ‘nine eleven’.
Porsche  911  Targa 4S

Porsche 911 Targa 4S

Rs. 129.81 lakhs
Ex-Showroom Price in Mumbai
Porsche, the German luxury car giant, has stormed the Indian auto market with its worldwide acclaimed Porsche 911. The company which was once a dream of every wealthy Indian, has now come true with the company having long term plans for the country. After proving on all grounds, Porsche has sighted India as their next destination for their high performance cars. The German leader is expecting positive response from the subcontinent buyers with its Porsche 911 known as ‘nine eleven’.
Maruti Suzuki  Swift  Windsong Limited Edition VXI

Maruti Suzuki Swift Windsong Limited Edition VXI

Rs. 5.35 lakhs
Ex-Showroom Price in Mumbai
The Maruti Swift is one of the most popular premium hatchbacks in the Indian market and was rolled-out in the country in year 2005. With the launch of Swift hatchback, Maruti marked its debut in the premium hatchback segment. So far, the car has been receiving an overwhelming response from the Indian buyers and more than 5,00,000 units of this car have already been sold in the country.

Upcoming Cars in 2015 - 2016

Nissan Murano

New Mahindra Quanto

Mahindra was quick enough to enter the compact SUV bandwagon with the Quanto. Mahindra, the number one utility vehicle manufacturer in India has always offered varied products on different.
Expected: Early 2015, 0 comments.
Nissan Murano

New Maruti Suzuki Ertiga

India’s favourite car maker Maruti Suzuki is all set to revamp its popular MPV Ertiga to make it better equipped in taking on its immediate rival, the Honda Mobilio. The company maintains a.
Expected: Early 2015, 0 comments.
Nissan Murano

New Tata Nano

The Tata Nano has to be India’s most convenient economical hatchback. It is small, efficient and easily manoeuvrable inside the city. How to make a convenient car even more convenient in a.
Expected: early 2015, 0 comments.
Nissan Murano

New Hyundai i20 Active

Hyundai recently gave its always-best-selling i20 a complete revamp by changing its exterior design and also fine tuning its ride and handling. In the year 2015, Hyundai has plans of going further.
Expected: early 2015, 0 comments.
Nissan Murano

New Fiat Abarth 500

Fiat Abarth 500 was showcased at the recently concluded Auto Expo and was gained plaudits for its unique styling. This compact hatchback is one of the most anticipated launches in India and is.
Expected: Early 2015, 0 comments.
Nissan Murano

New Honda Jazz

Honda Jazz is a premium hatchback of the Japanese auto major that was first launched in the year 2009. This car witnessed a whole-hearted welcome from the Indian audiences due to its eye-catching.
Expected: early 2015, 0 comments.
Nissan Murano

New Mahindra S101

India’s top Utility Vehicle manufacturer Mahindra & Mahindra, in partnership with SsangYong Motors, is developing a compact Sports Utility Vehicle (SUV) to be slotted under the current.
Expected: mid 2015, 0 comments.
Nissan Murano

New Ford Figo Concept Sedan

The American auto giant, Ford has witnessed quite an exposure in the domestic auto market, with its innovations being lauded by several prospective buyers. Although the car maker has been present.
Expected: Mid-2015, 0 comments.
Nissan Murano

New Jeep Grand Cherokee

Jeep, a brand of Chrysler Group LLC, is often credited for introducing some of the best Sports Utility Vehicles (SUVs) all over the world. The Chrysler Group LLC is a consolidated subsidiary of.
Expected: mid 2015, 0 comments.
Nissan Murano

New Jeep Wrangler

The Jeep Wrangler is considered as a perfect example of a niche utility vehicle, ever since it was offered to the general public. The origin of this Sports Utility Vehicle (SUV) goes back more.
Expected: mid 2015, 0 comments.

Auto News And Updates


Tata Motors, the home-grown automaker, is trying everything to revive its lost market share in the Indian car market. The company has already rolled out two all new cars in the Indian market - the Zest and the Bolt, and is planning to
Read complete "Tata Motors plans to launch..." article
March 02, 2015

Mercedes-Benz India, today, confirmed that it will launch the 2015 B-Class facelift in the country on March 11, 2015. The facelifted model had made its global premiere at the 2014 Paris Motor Show in October. It will receive a series of
March 02, 2015

Country’s largest carmaker Maruti Suzuki India (MSI) today reported 8.7% increase in total sales in February with 1,18,551 units sold as against 1,09,104 units sold in the same period last year. Maruti Suzuki has said that its
Read complete "Maruti Suzuki India reports 8.7%..." article
March 02, 2015

Korean carmaker Hyundai has reportedly announced a recall for more than 2,00,000 units of Elantra sedan over power steering defect that may cause crash. The affected sedans have been produced between 2008 to 2010, whereas the affected
Read complete "Hyundai announces recall of over..." article
March 02, 2015

Volkswagen Group-owned automobile giant Skoda’s Indian unit has sought to give a boost to its sales figures by altering the top management. Marketing, human resource and finance are the likely departments set to see major
Read complete "Skoda rejigs top management to..." article
March 02, 2015

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