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      Fiat Cars

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      Fiat Cars in India

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      • Fiat Urban Cross 1.3 Dynamic Long Term Review Report 2
        Fiat Urban Cross 1.3 Dynamic Long Term Review Report 2

        How is it on the highway?Most people will not spend much time on the highway, but what little time we do spend is holiday time, meaning the experience needs to be a good one. The Urban Cross got a shot at this when it...

      • Fiat Linea 125S Long Term Review
        Fiat Linea 125S Long Term Review

        After living with it for over three months, I've had to wave goodbye to our Fiat Linea 125S. Since it joined our long-term fleet, the 125S has spent most of its time within the city limits. In fact, it's been a fitting companion to my 50-od...

      • Fiat Avventura Urban Cross Review
        Fiat Avventura Urban Cross Review

        Is it a Punto? An Evo? Or an Avventura? In fact, it is all of this…and more. This is the new Urban Cross. And, put simply, it is another iteration of the same body shell the new Punto Evo sports....

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      About Fiat

      Summary

      Fiat India automobiles Ltd is the Indian subsidiary of the globally reckoned Italian car maker-Fiat Automobiles. Even before Fiat India’s foundation was laid, the company has been trading its products across the nation since 1950s. It was year 1951 when Fiat 500, Fiat’s first model, debuted in Indian market in association with its official partner Premiere Automobiles Limited. However, in1954 it was replaced by Fiat 1100. Later a re-badged version of 1100 was brought in market as Premiere Padmini which was a huge success and sold hundreds of units. Fiat 124 was launched as Premiere 138D and 118NE later in year1984.Uno and Sienna were the other two models that made to Indian markets in 90s under the flagship of this brand. Fiat also entered in a partnership with Tata motors for selling its products. However, the association ended later and Fiat began selling its models in Indian through its own independent dealership network.

      Indian Operations And Executive Management

      Fiat India recently appointed Kevin Flynn as its Managing Director (M.D.) and President. The man looks after all operations and activities taking place in India under Fiat. The man replaced Nagesh Basavanhalli who left company sometime back. Flynn carries a very powerful profile in automobile world along with a salutary experience of 30 years.  Before entering Fiat group, he was heading Jaguar Land Rover’s subsidiary in South Africa.

      Fiat India holds a production facility in Maharashtra, Ranjangaon. The plant has production capacity of 200, 000 engines and 135, 000 units per annum apart from components and aggregates. The Italian car maker is planning to double its production ability for both engines and cars in coming years. The maker is also looking forward to bring-in Jeep brand in India. The Pune located Ranjangaon unit produces both Tata and Fiat cars.  Fiat’s product line consists of a number of models like Classic, Punto Evo, Avventura, and Linea, all of these cars are manufactured at this facility.

      Products And Services

      Fiat India used to sell its car via Tata dealerships before their association ended. But now Fiat is selling its cars through its own independent dealership network. The Italian car maker currently owns a network of 132 dealerships that is spread across the nation. The company plans to extend this network further to other parts of nation where it aims to include rural and semi-urban areas to its chain. Fiat India also plans to bring-in Jeep brand through its premium dealerships. It is slated to enter market by next year.

      Fiat also acquires a place in Indian automotive market for its fuel efficient oil burners - a 1.3-litre Multijet engine. This power mill is currently being employed in Tata, Chevrolet, and Maruti Suzuki cars. Its biggest success proof is the hottest selling hatchback of India Maruti Suzuki Swift that is powered by 1.3-litre MJD unit.

      Environmental Initiatives

      Fiat has been into electric vehicles development and production since mid 1970s. The first electric vehicle to be produced under this brand was Fiat X1/23. Later, the Italian car maker entered in association with Itaipu and Cemig for electric vehicles development in Brazilian market. In 2009, the company commenced production of Palio Weekend Electric car. In 2013, Fiat introduced 500e electric car in California, the car has been a huge success in the market and has sold hundreds of units since its launch. In India, Fiat is yet to come up with any kind of electric vehicle.

      Founder And First Car

      The name FIAT stands for FabbricaItalinoAutomobiloTurino which means Italian Automobile Factory from Turin, Italy. The company has been in automobile development since 1899. Currently, it is the largest car maker of Italy. Fiat was originally founded by an investor group that included Giovanni Agenlli. Fiat 4 HP was the first vehicle to be produced under this brand. Later in 1899, Eight 4 HPwas developed whose 26 units were sold between 1899 and 1900.

      The Fiat - Chrysler group controls and owns some of the most renowned brands like Abarth, Maserati, Ferrari, Fiat Light Commercial Vehicles, Alfa Romeo Automobiles, and Lancia Automobiles.

      USP

      Fiat cars in India are reckoned for their extraordinary drivability. Its multi-jet diesel mill powered Linea, Avventura, and Punto Eva. Punto and Linea have been in headlines since their launch among motor enthusiasts for their powerful performance, steady handling, and flawless design. Fiat has big plans of extending its dealership network in India and reach rural and semi-urban market via new outlets.

      Resale Value

      Fiat commands a long history in India and has proved its worth among motor enthusiasts. Its cars are known for their hot performance and therefore bear decent resale value. However, compared to other top carmakers like Honda, Hyundai, Tata, and Maruti Suzuki, it has comparatively lower demand.

      Competition

      Presently, Fiat is the 9th largest car maker of India. The company plans to launch a range of new cars in the country in coming years. It is facing a tough competition from other car makers like Nissan, Renalt, Ford, and Honda.

      Discontinued Fiat Cars