Yamaha YJF R15 Model in India

Yamaha is looking at a serious image makeover in India. It intends to create a brand image and re-establish its position in the Indian automobile market. It has launched its luxury bike Yamaha YJF R15 model earlier this year and now the model is available in blazing red colour as well. The new red model will be available in combination with black matt finish plastic inserts that lend its smashing look. The model is currently available in Blue and Graphite color.

Yamaha is showcasing affordable bikes at Rs. 95000 or less. The YZF R15 model comes with 6-speed transmission and 150cc Fuel jet injected liquid cooled engine that will be producing 20bhp. This makes the model as one of the most powerful model in its category of under 200cc engines. Yamaha YZF R15 model is currently available at Rs. 97425 and is a little highly priced by Rs. 15000 to 18000 over its competitors.

Yamaha is also looking at increasing its market share and intends to occupy 10 percent market with its new bikes. It will set up company owned outlets in Pune, Delhi, Mumbai, Kolkata for selling its premium bikes in major cities that have customers demanding luzury models.

• India Yamaha Motor records 40 per cent sales growth in January 2012           February 02, 2012
• Yamaha to increase production and develop new products by investing Rs. 800 crores           January 10, 2012
• Yamaha India's annual sales increase by 31.6 per cent in 2011           January 02, 2012
• Yamaha India plans to strengthen its position in the rural market           September 19, 2011
• New Yamaha R15 coming on 6th September           August 22, 2011
• Yamaha India registers 28.49 per cent surge in sales in July 2011           August 04, 2011
• Yamaha to introduce scooters in India next year           May 30, 2011
• Yamaha launches new FZ series bikes in India           May 13, 2011
• Yamaha ties-up with Deccan Chargers (DC) for season 2011           April 13, 2011
• Yamaha to establish third manufacturing plant in India           April 04, 2011
• Yamaha mulls to launch new electric bike in India           March 07, 2011
• New Yamaha FZ1 This December           November 25, 2010
• Yamaha FZ Midnight Special – Limited Edition Variant Launched           October 14, 2010
• India Yamaha Motor Pvt. Ltd. to get a new CEO           October 06, 2010
• Yamaha Re-jigs its Plan for the Indian Market           August 17, 2010