Yamaha; The first two-wheeler manufacturer to import vehicles from India
Subscribe to NewsletterPlease fill your name and email ID to get our daily auto news mailer.
For the first time in the history of two-wheeler industry, an auto maker will be importing its vehicles from India. It’s been around twenty-seven years, the Japan-based auto giant, Yamaha Motor Company established its facility in India and is now looking ahead to import its India-made sports bikes. Following the decision, the Indian subsidiary of Japanese two-wheeler maker will deliver its first consignment of 300 R15s, produced at its Surajpur facility.
The main idea conceived behind this move stands at testing the manoeuvrability of India-made vehicles in Japan, and if the results come favourable, the company might further start the imports of other products like FZ. Expressing his views on the initiative, Hiroyaki Suzuki, Managing Director, India Yamaha Motor, told Economic Times, “The motorcycles manufactured in India meet the advanced specification of developed markets and they are produced at a lower cost. We are sending R15 to Japan to test market them in the Japanese market and if the response is good, we may explore more products for export to Japan and other advanced markets.”
Elaborating the above statement, Suzuki quoted, “Japan is a market for big bikes and racing motorcycles and within that, the 150 cc segment is emerging. Our R15 fits the image; not only is it easy to race and manoeuvre, but it could also be an ideal choice for entry-level racing. If the response is good, our next target would be Europe.”
In India, R15 is offered in a price range of around Rs. 1.15 lacs, however in Japan, the bike would cost close to ¥3.42 lacs, around Rs. 2.45 lacs. The auto industry of Japan register the sales of around 4,00,000 two-wheelers each year, wherein a large number is dedicated to the 50 cc scooters.
On the other hand, exports of two-wheelers from the Indian auto market are not new. Some of the big players of this segment, namely Bajaj Auto and TVS Motor, are already in practice of delivering their consignments to Africa, Latin America and the Asian countries. Speaking from the exports front of two-wheelers, in fiscal 2012, the Indian industry surged 27.13 per cent and stood at 1.94 million units against the 1.53 million vehicles delivered in fiscal 2011. Among the mentioned figures, 1,29,394 units were accounted to the India Yamaha Motors, who was the fourth largest two-wheeler exporter of the country at that time with a growth of 45 per cent.
Comments on this article
Post a comment on this article
Better put in words " EXPORT from india "July 27, 2012 by Gowtam Raghavan
The emmergence of supplier pool for quality oe components and ISO certification of these suppliers clubbed with focus on skill development and strong process driven manufacturing in India.the global pressures on cost competetiveness have reduced the entry level barrier for global brands to consider India as prefered manufacturing base.July 27, 2012 by Arif Rizwy
This is a game for sales promotion of yamaha motorcycles in INDIA. Very carefully, tactfully, skillfully planned ad of Yamaha. Good luck Yamaha.July 26, 2012 by Martin
- Ford EcoSport bookings begin in June, safety features highlighted in media
- Honda Amaze to be officially launched in Nepal during June 2013
- Fiat eyes 5 per cent market share through dealership expansion and new launches
- Honda Motorcycle & Scooter India to spread riding awareness among women
- First time Indian buyers prefer premium hatchbacks and compact sedans
- 2014 Mercedes S-Class promises to be a new name in luxury
- Skoda Fabia to be removed from Indian market this year
- Auto sector should be out of India-EU FTA, as per Maruti
- Fiat organises free vehicle check-up camps in Mumbai, Pune and Surat
- Honda announces return to FIA Formula One World Championship in 2015
- Ford EcoSport bookings to start in June 2013
- Chilean auto market receives the Maruti Suzuki Alto 800
- Pre-season tests for the Volkswagen Polo R Cup 2013 held at BIC
- Mahindra Vibe to challenge Maruti Swift and Hyundai i20 in India
- Mercedes-Benz A-Class set to take on BMW's Mini Cooper in India