Yamaha Launches the new R15 Model at Delhi Auto Expo 2010

Yamaha had earlier stated that it aims to capture at least 10 percent market share in India by 2012. The recent Yamaha pavilion at the Delhi Auto Expo 2010 aptly shows company’s commitment towards its goal. "Our aim is to capture 10 per cent share in the Indian motorcycle market by 2012. For that we will make substantial investment in launching new models," India Yamaha Motor CEO Yukimine Tsuji reiterated company’s sentiments at the Auto Expo.

Yamaha’s complete range of motorcycles was on display at Yamaha pavilion. It launched its special white and red edition of YZF-R15 model. The model was driven on to the stage by avid biker John Abraham who also became the Yamaha advisor now. He has already been the brand ambassador for Yamaha till now.

Yamaha is also aiming to increase its market share in the 150cc motorcycle segment to 25 per cent by the end of this year from 15 per cent at present. "In the 150cc segment, which is of 8.5 lakh units, we have at present a market share of 15 per cent and by the end of this year, we are aiming for a share of 25 per cent,” Tsuji said.

Yamaha was also the first bike maker to introduce the first super-bike in the country. Last year it added its muscle bike VMAX to its product portfolio. Other models that were on display at the auto expo were the T-Max, a twin cylinder 500cc scooter, the XJ6, a 600cc motorcycle, the YZR M1 that Valentino Rossi rides during races and the 200bhp VMax.

Images to Follow

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