Who Drives an Audi – Salman, Shahrukh, Big B or Bipasha Basu?

All of them! Audi caters to demands from all segments and attributes its sales volumes especially in Mumbai to patronage from the Bollywood stars. Katrina Kaif, Salman Khan, Shahrukh Khan, Amitabh Bacchan, Bipasha Basu, Neil Nitin Mukesh, each one of them owns an Audi model. Salman recently bought an Audi A8 that ranges from Rs. 71 lakh to Rs. 1 crore in India.

"Quite a few Bollywood stars have picked up Audi cars in India. Whether it is Shah Rukh Khan, Salman Khan, Amitabh Bachchan or Katrina Kaif - each of them has one Audi parked in their garage," Martin Birkner, marketing head of Audi in India, said. "I won't say they make a major market for us, but they certainly are an important market for Audi, at least in Mumbai."

Audi currently has 7 products in its Indian portfolio of which A4 and A6 are assembled in India. All other models are directly imported from the German plant. Audi now intends to increase its sales volumes in India for which it has to price its products competitively. It intends to assemble more models in India which will alleviate the 104 percent import duty on the models and make them way cheaper than their current price tag.

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• Auto Expo: Stars grace Audi party           January 10, 2012
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• Audi A8 L Security coming at Delhi International Auto Expo 2012           January 03, 2012
• Audi India to add 2% weight to its prices in early 2012           December 28, 2011
• Audi India to preview Q3 SUV at Delhi Auto Expo 2012           December 28, 2011
• Increase in prices of Audi India vehicles by up to 2% by 2012           December 24, 2011
• Audi cars likely to get expensive by 2 percent early next year           December 24, 2011
• Audi and Skoda will be most benefited from proposed EU deal           December 23, 2011
• Audi India plans to bring out S6 sedan and Q3 SUV next year           December 20, 2011
• Indian automobile market likely to witness the launch of Audi Q3 SUV and S6 Sedan in 2012           December 20, 2011
• Audi S6 and Q3 to hit Indian roads in 2012           December 20, 2011
• Audi India to showcase S6 sedan and Q3 SUV at the Delhi International Auto Expo           December 19, 2011
• Salman drives home in Audi Q7 as Bodyguard becomes a blockbuster hit           December 17, 2011