Wait for the urban SUV Ford EcoSport gets longer for buyers

July 22, 2013, 12:48 IST by CarTrade Editorial Team

The Ford EcoSport hit the Indian car market with a lot of expectations and also created a tremendous buzz among buyers. Such was the response that for a period of time, Ford India had to instruct dealerships to stop accepting bookings as they could not match the demand with the supply. However, the sensational launch and massive pre-bookings were followed by a recall of around 972 units of the Ford EcoSport diesel by the manufacturer, in order to repair a malfunction in the glow plug module.

Wait for the urban SUV Ford EcoSport gets longer for buyers
Wait for the urban SUV Ford EcoSport gets longer for buyers

Following the increasing demand, the waiting period to get an EcoSport has expanded for customers in the Indian auto market. Despite the car being available in the showroom, and dealerships accepting bookings, there is great ambiguity in the length of the waiting time. Sources say that the waiting time of the Ford EcoSport depends on the particular variant a customer has chosen. For instance, anyone who wants to buy the Ambient variant of the EcoSport, which is a part of the TDCi range, has to wait for a period of 2 months to get their car.

On the other hand, the Ford EcoSport Trend, featuring Anti-lock Breaking System (ABS), hardy faux leather seats and steering wheel mounted audio control has a waiting period of 3 months. Buyers of the Titanium and Titanium (O) versions of the EcoSport, also the top end variants, have to endure of period of 9 months.

According to sources, irrespective of the engine or the trim, the waiting period for a petrol model of the Ford EcoSport stretches to a colossal 9 months. Also, it has been communicated to customers that the time period told to them is the maximum and, in all likelihood, the vehicle is going to reach them by then only. The Ford EcoSport petrol has been attracting a lot of car buyers due to its affordability. On the other hand, the higher end variant of this compact SUV has generated a lot of enthusiasm among lovers of utility vehicles.

It is clear from the number of people flocking to showrooms that the Ford EcoSport is going to be a huge success in the market. Given the fact that there were delays in the bookings and the American auto maker had also recalled certain units for revision, the response from customers has been amazing. In a smart move by the manufacturer, there was a newspaper clipping regarding the recall displayed at the reception of showrooms to ensure complete transparency. In addition to this, the executives present at the showroom were happy to speak to customers regarding the same, in case they had any doubts or clarifications.

Under:   Ford Car News   
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