Volvo Expands in India

Volvo Car India made a late entry in the Indian market but that fact is not keeping it away from making its mark amongst Indian customers. The company is gradually increasing its market presence in India and is upbeat about the luxury car market in the country. "Our biggest objective is to make tje Volvo brand available in major markets across the country and get new models here," said Sudeep Narayan, marketing manager of Volvo Car India.

The company intends to mark its presence in Bangalore and Ahmedabad next. It has not been able to sell in volumes so far and the luxury car market is mostly dominated by BMW and Mercedes in India. "We are currently not in a position to give numbers of the units sold. But the numbers are decent. We are able to give volumes and talk of market share when we have footprint on a par with our competitors, who have 12 to 14 dealers across the country," Narayan said.

Volvo expects the luxury car market to grow very strongly and there will be significantly more customers in India opting for luxury cars in the price range of Rs. 20-25 lakh. The segment sold 8000 units last year and a growth of 25-30 percent this year is expected with annual sales reaching up to 10,000 units this year.

• Volvo 7700 Hybrid to make a debut in Bangalore           January 24, 2012
• Volvo searching for a partner for new small cars           January 24, 2012
• Volvo unveils the XC60 plug-in hybrid at Detroit Auto Show           January 12, 2012
• Volvo to establish R & D center in India with investment of Rs 400 crore           December 30, 2011
• Full Size Sedan of the Year Award goes to Volvo S60           December 21, 2011
• Volvo S60 receives ‘full size luxury sedan of the year award’           December 20, 2011
• Volvo plans to hire more than 10,000 employees by 2020           November 29, 2011
• Upcoming V60 model will be sold as an imported car in China, announces Volvo           November 25, 2011
• Volvo to cash on green concept cars for expansion           October 31, 2011
• Volvo V60 Plug-in Hybrid to launch in Europe next year           October 20, 2011
• Volvo India enhances its brand value with a new showroom in Kochi           October 18, 2011
• Volvo plans to inject Rs 400 crore in India operations           October 14, 2011
• Volvo’s new fuel efficient D3 diesel engine with Start/Stop technology           August 24, 2011
• Volvo intends to triple its sales figures to 500 units           August 17, 2011
• No plans to assemble cars in India in near future: Volvo           July 26, 2011