Volvo Continues with its Brand Expansion in India

Volvo is not worried if its owner Ford sells the brand due to the ongoing global crisis. The company intends to go ahead with its expansion plans in India and strengthen its market position. "Ford might (eventually) sell off Volvo, but by when and to whom, I do not know... But there will be no change in our India plan," Volvo Car India Managing Director Paul de Voijs said.

He also added that the company will continue to expand its dealership network in the country. "Currently we have four dealers in the country, which will be increased to 12 by the end of 2009," Mr. Voijs said. It also plans to launch new models to expand its product portfolio in India. Voijs was also quite bullish on the Indian luxury car market segment. "Luxury segment is not facing much of a slowdown here and it will perform better than the general car market. We are potentially looking at bringing in the sports utility vehicle — XC60 to India."

Volvo made a late entry in the Indian auto market in September 2007. It currently sells its two models – sedan S80 and SUV XS90 in India. The cars are imported as completely built units in India. These models have witnessed rise in their prices due to Rupee depreciation against the dollar.

• Volvo unveils the XC60 plug-in hybrid at Detroit Auto Show           January 12, 2012
• Volvo to establish R & D center in India with investment of Rs 400 crore           December 30, 2011
• Full Size Sedan of the Year Award goes to Volvo S60           December 21, 2011
• Volvo S60 receives ‘full size luxury sedan of the year award’           December 20, 2011
• Volvo plans to hire more than 10,000 employees by 2020           November 29, 2011
• Upcoming V60 model will be sold as an imported car in China, announces Volvo           November 25, 2011
• Volvo to cash on green concept cars for expansion           October 31, 2011
• Volvo V60 Plug-in Hybrid to launch in Europe next year           October 20, 2011
• Volvo India enhances its brand value with a new showroom in Kochi           October 18, 2011
• Volvo plans to inject Rs 400 crore in India operations           October 14, 2011
• Volvo’s new fuel efficient D3 diesel engine with Start/Stop technology           August 24, 2011
• Volvo intends to triple its sales figures to 500 units           August 17, 2011
• No plans to assemble cars in India in near future: Volvo           July 26, 2011
• Volvo India to boost sales with stripped-down versions of its cars           July 23, 2011
• Volvo S60 bookings cross 100 unit mark           March 19, 2011